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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with Kiwi and Honeydew Melon, this treatment nourishes the delicate skin around the eyes whilst helping to reduce the visible signs of fatigue."
WIMJ summary for anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Elemis, Advanced Skincare The Superfood Matcha Eye Dew provides care and support for tired eyes, offering a range of revitalising ingredients that smooth the eye contour area, provide hydration, reduce puffiness, and improve brightness."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, pentylene glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia sinensis leaf) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
6.5% - 7.9%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
4.3% - 5.3%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
3.3% - 4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 3.3%
2.1% - 2.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
1.5% - 1.9%
Used to absorb oil and can temporarily mattify skin
1.5% - 1.8%
A preservative
0.16% - 0.32%
Stabilizes the product formulation
0.5% - 1%
0.7% - 1.05%
Helps attract water to the upper layer of the skin
0.7% - 1.05%
Helps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation
0.7% - 1.05%
A fruit extract that might have some anti-oxidant properties
0.6% - 0.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.6% - 0.9%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.55% - 0.85%
A preservative
0.3% - 0.6%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.45% - 0.7%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.4% - 0.6%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.3% - 0.55%
Helps attract water to the upper layer of the skin and improves the product texture
0.3% - 0.55%
0.3% - 0.5%
A plant extract that might have some anti-oxidant properties, but evidence of effectiveness in skin is lacking
0.3% - 0.55%
Green tea leaf powder that might contain antioxidants to help neutralize free radicals in skin
0.25% - 0.5%
0.25% - 0.5%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.25% - 0.45%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.25% - 0.5%
A preservative
0.2% - 0.4%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.3%
Used to create a thicker product consistency
0.15% - 0.25%
Used to adjust the product's pH
0.1% - 0.2%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.15% - 0.3%
A preservative
0.1% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.15%

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