Dupes & alternatives for E45-Rich 24hr Deeply Moisturising Cream

Rich 24hr Deeply Moisturising Cream
E45

Rich 24hr Deeply Moisturising Cream

Low irritancy Score: 100/100
20 alternatives found · Best match: 60% (Medium)
Essential Moisture Day Cream
58%
Medium match
$9.95
Low irritancy

Why it matches

PARAFFINUM LIQUIDUMGLYCERINOENOTHERA BIENNIS OIL +1 more

Key differences

PETROLATUMSAMBUCUS NIGRA FLOWER EXTRACTSODIUM LACTATE
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Similarity breakdown
Overall formula58%
Hero ingredients100%
Active ingredients100%
All ingredients37%
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Focus Care Moisture+ Vita-Complex Super Moisturiser
$33.00
Low irritancy

Why it matches

PARAFFINUM LIQUIDUMSODIUM PCADIMETHICONE +1 more

Key differences

PANTHENOLPETROLATUMSIMMONDSIA CHINENSIS SEED OIL +2 more
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Similarity breakdown
Overall formula58%
Hero ingredients100%
Active ingredients100%
All ingredients37%
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X Kindness Hydrating Light Facial Moisturiser
$1.50
Low irritancy

Why it matches

PARAFFINUM LIQUIDUMDIMETHICONEGLYCERIN

Key differences

NIACINAMIDEUREAPANTHENOL +5 more
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Similarity breakdown
Overall formula57%
Hero ingredients100%
Active ingredients75%
All ingredients37%
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Ceracolla Moisture Cream
Meishoku Brilliant Colors
Ceracolla Moisture Cream
57%
Medium match
$11.16
Low irritancy

Why it matches

PARAFFINUM LIQUIDUMDIMETHICONEGLYCERIN

Key differences

CERAMIDE 6 IICERAMIDE 1PHYTOSPHINGOSINE +5 more
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Similarity breakdown
Overall formula57%
Hero ingredients100%
Active ingredients75%
All ingredients37%
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Sensibio Anti-Redness Moisturiser
56%
Medium match
$12.84
Low irritancy

Why it matches

PARAFFINUM LIQUIDUMDIMETHICONEGLYCERIN +1 more

Key differences

CAMELLIA SINENSIS LEAF EXTRACTFRUCTOOLIGOSACCHARIDESGLYCYRRHETINIC ACID +5 more
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QV Face Nurturing Night Cream
55%
Medium match
Low irritancy

Why it matches

PARAFFINUM LIQUIDUMGLYCERINDIMETHICONE

Key differences

NIACINAMIDEPETROLATUMCARTHAMUS TINCTORIUS SEED OIL +2 more
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Similarity breakdown
Overall formula55%
Hero ingredients100%
Active ingredients75%
All ingredients32%
View full product details

About Similarity Scores

Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.

70%+ - High match
40-69% - Medium match
<40% - Low match

Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.