"E45 - Rich 24hr Deeply Moisturising Cream" has a good moisturizing formula. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. E45 - Rich 24hr Deeply Moisturising Cream ticks this box. Humectants in this product (glycerin, hydroxyethyl urea and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (paraffinum liquidum, oenothera biennis oil, dimethicone, c12-15 alkyl benzoate and cetyl alcohol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
Irritation risk
This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Price
The product retails from 5.99£ up to 8.99£ in the United Kingdom.
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”: these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydroxyethyl urea.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses
moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels
less tight and nicer to the touch. The following ingredients in this product do the job:
dimethicone, oenothera biennis oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with
the hydration level: paraffinum liquidum
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
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Exfoliation
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover.
Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier.
The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
Honesty check
How honest is this product?
Promise
Can it deliver?
Moisturizing
Total Promises Fulfilled score:
100/100.
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A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
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