"E45 - Rich 24hr Deeply Moisturising Cream" has a good moisturizing formula. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. E45 - Rich 24hr Deeply Moisturising Cream ticks this box. Humectants in this product (glycerin, hydroxyethyl urea and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (paraffinum liquidum, oenothera biennis oil, dimethicone, c12-15 alkyl benzoate and cetyl alcohol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails from 5.99£ up to 8.99£ in the United Kingdom.

For a detailed price comparison: click here.

Exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.

Hydroxyethyl urea0.15% - 0.7%

Irritation risk:Concentration:Effectiveness:HIGH

A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients

Moisturizing

What does the product description say?

Rich 24hr Deeply Moisturising Cream

Source: From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydroxyethyl urea.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, oenothera biennis oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum

Paraffinum liquidum3.7% - 5.5%

Irritation risk:Concentration:Effectiveness:HIGH

Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function

Sodium pca1.2% - 1.7%

Irritation risk:Concentration:Effectiveness:HIGH

Naturally present in skin and helps to attract water to its upper layer

Glycerin4.3% - 6.5%

Irritation risk:Concentration:Effectiveness:HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Hydroxyethyl urea0.15% - 0.7%

Irritation risk:Concentration:Effectiveness:HIGH

A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients

Dimethicone1.5% - 2.2%

Irritation risk:Concentration:Effectiveness:HIGH

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

Oenothera biennis oil0.15% - 0.55%

Irritation risk:Concentration:Effectiveness:HIGH

Helps soften the upper layer of the skin and can support skin barrier function

C12-15 alkyl benzoate2.1% - 3.1%

Irritation risk:Concentration:Effectiveness:MEDIUM

Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth

Cetyl alcohol1.7% - 2.5%

Irritation risk:Concentration:Effectiveness:MEDIUM

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

Glyceryl stearate2.4% - 3.7%

Irritation risk:Concentration:Effectiveness:LOW

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

Key Actives

Oenothera biennis oil0.15% - 0.55%

Irritation risk:

Works for:Moisturizing, Anti-blemish, Anti-oxidation, Anti-inflammatory

Helps soften the upper layer of the skin and can support skin barrier function

Dimethicone1.5% - 2.2%

Irritation risk:

Works for:Moisturizing, Mattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

Hydroxyethyl urea0.15% - 0.7%

Irritation risk:

Works for:Moisturizing, Exfoliation

A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients

Glycerin4.3% - 6.5%

Irritation risk:

Works for:Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Paraffinum liquidum3.7% - 5.5%

Irritation risk:

Works for:Moisturizing

Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function

Sodium pca1.2% - 1.7%

Irritation risk:

Works for:Moisturizing

Naturally present in skin and helps to attract water to its upper layer

Potential irritants

Ethylhexylglycerin0.6% - 1.4%

Irritation risk:

A preservative

Steareth-210.5% - 1.2%

Irritation risk:

Helps oil and water mix together

Sodium cetearyl sulfate0.4% - 1%

Irritation risk:

Helps water and oil mix together and works as a cleansing agent

Steareth-20.15% - 0.55%

Irritation risk:

Helps oil and water mix together

Oenothera biennis oil0.15% - 0.55%

Irritation risk:

Helps soften the upper layer of the skin and can support skin barrier function

Disodium edta0.05% - 0.25%

Irritation risk:

Stabilizes the product formulation

Citric acid0.05% - 0.15%

Irritation risk:

Can work as an exfoliant but is typically used to adjust the product pH

Comedogenic ingredients

We couldn't find any comedogenic ingredients in this product

All ingredients

Water40% - 60%

Irritation risk:

Plain old water

Glycerin4.3% - 6.5%

Irritation risk:

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Paraffinum liquidum3.7% - 5.5%

Irritation risk:

Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function

Glyceryl stearate2.4% - 3.7%

Irritation risk:

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

C12-15 alkyl benzoate2.1% - 3.1%

Irritation risk:

Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth

Cetyl alcohol1.7% - 2.5%

Irritation risk:

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

Dimethicone1.5% - 2.2%

Irritation risk:

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

Sodium pca1.2% - 1.7%

Irritation risk:

Naturally present in skin and helps to attract water to its upper layer

Phenoxyethanol0.5% - 1%

Irritation risk:

A preservative. It helps prevent bacterial growth in cosmetic products

Ethylhexylglycerin0.6% - 1.4%

Irritation risk:

A preservative

Steareth-210.5% - 1.2%

Irritation risk:

Helps oil and water mix together

Xanthan gum0.4% - 0.95%

Irritation risk:

Used to create a thicker product consistency

Sodium cetearyl sulfate0.4% - 1%

Irritation risk:

Helps water and oil mix together and works as a cleansing agent

Hydroxyethyl urea0.15% - 0.7%

Irritation risk:

A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients

Steareth-20.15% - 0.55%

Irritation risk:

Helps oil and water mix together

Oenothera biennis oil0.15% - 0.55%

Irritation risk:

Helps soften the upper layer of the skin and can support skin barrier function

Disodium edta0.05% - 0.25%

Irritation risk:

Stabilizes the product formulation

Citric acid0.05% - 0.15%

Irritation risk:

Can work as an exfoliant but is typically used to adjust the product pH

Sodium hydroxide0.05% - 0.15%

Irritation risk:

Used to adjust the product's pH

Ingredient list view

Water, Glycerin, Paraffinum liquidum, Glyceryl stearate, C12-15 alkyl benzoate, Cetyl alcohol, Dimethicone, Sodium pca, Phenoxyethanol, Ethylhexylglycerin, Steareth-21, Xanthan gum, Sodium cetearyl sulfate, Hydroxyethyl urea, Steareth-2, Oenothera biennis oil, Disodium edta, Citric acid, Sodium hydroxide

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E45 Rich 24hr Deeply Moisturising Cream

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Exfoliation

Moisturizing

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