
1 of 1 advertised claim delivered
“Formula contains aloe vera extract, squalane and jojoba oil to nourish and moisturize skin without leaving a sticky feeling.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum
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Helps attract water to the upper layer of the skin and improves the product texture
More about SorbitolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps oil and water mix together and works as an emollient
More about Stearic acidAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps soften the upper layer of the skin and create a thicker product consistency
More about Isopropyl palmitateA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeMineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps oil and water mix together
More about Sodium stearoyl glutamateAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
More about Simmondsia chinensis seed oilNaturally present in skin and helps to attract water to its upper layer
More about Sodium pcaTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf extractUsed to stabilize the product formulation and can help absorb oil
More about MaltodextrinHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineWater, Sorbitol, Glycerin, Stearic acid, Glyceryl stearate, Isopropyl palmitate, Dimethicone, Paraffinum liquidum, Phenoxyethanol, Sodium stearoyl glutamate, Methylparaben, Propylparaben, Squalane, Simmondsia chinensis seed oil, Sodium pca, Aloe barbadensis leaf extract, Maltodextrin, Betaine, Rosmarinus officinalis oil, Ci 42090, Ci 19140
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| ITOHAloe Moist CreamYOUR PRODUCT | E45Rich Cream | FuekiGentle Medicated Cream | EnvironFocus Care Moisture+ Vita-Complex Super Moisturiser | |
|---|---|---|---|---|
| Match | — | 58% | 57% | 56% |
| Price | $16.20 | $8.01−$8.19 | — | $44.14+$27.94 |
| Shared key ingredients | — | 4 of 7 | 3 of 7 | 5 of 7 |
| Key difference | — | Hydroxyethyl Urea | Glycosyl Trehalose | Panthenol |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
"ITOH - Aloe Moist Cream" has a good moisturizing formula. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Glycerin, sodium pca and sorbitol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, dimethicone, squalane, glyceryl stearate and isopropyl palmitate) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 10.50$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 6 studies and safety reviews.
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