
E45 Daily Cream
Product summary
Based on the ingredients included, "E45 - Daily Cream" works well for moisturizing the skin. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. E45 - Daily Cream ticks this box. Glycerin, hydroxyethyl urea and sodium pca in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, dimethicone, c12-15 alkyl benzoate, cetyl alcohol and glyceryl stearate) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
Irritation risk
This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Price
The product retails for 15.45$ in the United States and from 4.65£ up to 18.30£ in the United Kingdom.
For a detailed price comparison: click here.
Benefits
Promise: Moisturizing
What does the product description say?
QUICK APPLICATION FOR EFFECTIVE HYDRATION — The E45 Daily Cream uses a fast absorption formula that is easily absorbed by the skin to leave it soft and hydrated.
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydroxyethyl urea.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, c12-15 alkyl benzoate.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
hydroxyethyl urea | HIGH | ||
paraffinum liquidum | HIGH | ||
dimethicone | HIGH |
Other benefit: Exfoliation
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
hydroxyethyl urea | HIGH |
Honesty check
How honest is this product?
Promise | Can it deliver? |
---|---|
Moisturizing |
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Potential irritants

Ingredient | Irritancy | Skin Benefit |
---|---|---|
ethylhexylglycerin | ||
steareth-21 | ||
sodium cetearyl sulfate |
User reviews (0)
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WIMJ similarity score | 62% | 61% | 60% | 60% | 59% | 59% | 59% | 59% | 58% | 58% | |
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Ingredients & concentrations
- Mineral oil
- dimethicone
- glycerin
- hydroxyethyl urea
- sodium pca
- +1 more
Ingredient | Estimated concentration |
---|---|
40% - 60% | |
Plain old water | |
4.3% - 6.5% | |
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant | |
3.7% - 5.5% | |
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function | |
2.5% - 3.7% | |
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together | |
2.1% - 3.1% | |
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth | |
1.7% - 2.5% | |
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together | |
1.4% - 2.2% | |
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish | |
1.2% - 1.7% | |
Naturally present in skin and helps to attract water to its upper layer | |
0.5% - 1% | |
A preservative. It helps prevent bacterial growth in cosmetic products | |
0.55% - 1.3% | |
A preservative | |
0.5% - 1.2% | |
Helps oil and water mix together | |
0.4% - 0.9% | |
Used to create a thicker product consistency | |
0.35% - 0.85% | |
Helps water and oil mix together and works as a cleansing agent | |
0.15% - 0.55% | |
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients | |
0.1% - 0.45% | |
Helps oil and water mix together | |
0.05% - 0.25% | |
Stabilizes the product formulation | |
0.05% - 0.15% | |
Can work as an exfoliant but is typically used to adjust the product pH | |
0.05% - 0.15% | |
Used to adjust the product's pH | |
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