Works for:
based on ingredients and %- Moisturizing
Can it cause trouble?
- Irritation risk: low
- Comedogenic risk ingredients: 1
Key actives
Product Summary
Based on the ingredient list, "No7 - Essential Moisture Day Cream" can work well for skin moisturization. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. No7 - Essential Moisture Day Cream ticks this box. Glycerin, sodium lactate, butylene glycol and propylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, petrolatum, oenothera biennis oil, dimethicone and cetearyl alcohol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: lactic acidIrritation risk
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
Price
The product retails for 70.64A$ in Australia and from 9.95£ up to 21.00£ in the United Kingdom.
For a detailed price comparison: click here.
Works for
Moisturizing
What does the product description say?
Essential Moisture Day Cream
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium lactate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, oenothera biennis oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum, petrolatum
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Helps soften the upper layer of the skin and can support skin barrier function
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Prevents water loss from the skin surface and thickens the product consistency
Help soften the upper layer of the skin and create a nice product consistency
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps attract water to the upper layer of the skin and improves the product texture
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 100/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 No7 Essential Moisture Day Cream | Current | $9.95 | |
 Environ Focus Care Moisture+ Vita-Complex Super Moisturiser | 62% | $33.00 | |
QV Cream For Dry Skin Conditions | 61% | $2.65 | |
 CicaBiafine Anti-Irritations Moisturising Cream | 59% | $13.40 | |
 Diprobase Advanced Eczema Cream | 57% | $16.00 | |
Olay Beauty Fluid Moisturiser Sensitive Skin | 57% | $6.49 |
Key Actives
Helps soften the upper layer of the skin and can support skin barrier function
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A plant extract that might help neutralize free radicals in skin
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Potential irritants
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
A plant extract that might help neutralize free radicals in skin
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Helps soften the upper layer of the skin and can support skin barrier function
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Comedogenic ingredients
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
All ingredients
Help soften the upper layer of the skin and create a nice product consistency
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Prevents water loss from the skin surface and thickens the product consistency
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Helps soften the upper layer of the skin and can support skin barrier function
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A plant extract that might help neutralize free radicals in skin
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps attract water to the upper layer of the skin and improves the product texture
Ingredient list view
Water, Ppg-15 stearyl ether, Cetearyl alcohol, Paraffinum liquidum, Petrolatum, Butylene glycol, Paraffin, Glyceryl stearate, Glycerin, Dimethicone, Peg-20 stearate, Tocopheryl acetate, Oenothera biennis oil, Xanthan gum, Propylene glycol, Methylparaben, Propylparaben, Sodium lactate, Tetrasodium edta, Sambucus nigra flower extract, Lactic acid, 2-bromo-2-nitropropane-1,3-diol, Bht, Sorbitol, Ci 14700, Ci 42090
- Final report on the safety assessment of PPG-11 and PPG-15 stearyl ethers
- A review on the extensive skin benefits of mineral oil
- Glycerol and the skin: holistic approach to its origin and functions
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Surfactants and experimental irritant contact dermatitis
- Propylene Glycol
- Skin-sensitizing and irritant properties of propylene glycol
- The antioxidant properties of alcoholic extracts from Sambucus nigra L. (antioxidant properties of extracts)
- Inhibition of Proinflammatory Activities of Major Periodontal Pathogens by Aqueous Extracts From Elder Flower (Sambucus nigra)
- Epidermal and dermal effects of topical lactic acid
- Dual Effects of Alpha-Hydroxy Acids on the Skin