Works for
MoisturizingParaffinum liquidum, Petrolatum + 12 moreWorks well
“Essential Moisture Day Cream”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium lactate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, oenothera biennis oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum, petrolatum
Can it cause trouble?
Irritancy10 flagged ingredientsLow risk
Comedogenic1 ingredient rated 2 or more on the 0–5 pore-clogging scale1 flagged
User reviews
Be the first — your take helps the next person decide.
Ingredients
Filter by role to see what each ingredient is doing.
Water~40–60%
Ppg-15 stearyl ether~4–6%
- Irritation risk
- Low
Help soften the upper layer of the skin and create a nice product consistency
More about Ppg-15 stearyl etherCetearyl alcohol~3.1–4.6%
- Irritation risk
- Low
- Comedogenicity
- 2/5
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholParaffinum liquidum~2.7–4.1%
- Irritation risk
- Low
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumPetrolatum~2.1–3.1%
- Irritation risk
- Low
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
More about PetrolatumButylene glycol~1.6–2.4%
- Irritation risk
- Low
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolParaffin~1.4–2%
- Irritation risk
- Low
Prevents water loss from the skin surface and thickens the product consistency
More about ParaffinGlyceryl stearate~1.2–1.8%
- Irritation risk
- Low
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateGlycerin~1–1.5%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinDimethicone~0.85–1.25%
- Irritation risk
- Low
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconePeg-20 stearate~0.5–1.15%
Tocopheryl acetate~0.4–0.95%
- Irritation risk
- Medium
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateOenothera biennis oil~0.4–0.9%
- Irritation risk
- Medium
Helps soften the upper layer of the skin and can support skin barrier function
More about Oenothera biennis oilXanthan gum~0.35–0.8%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumPropylene glycol~0.2–0.8%
- Irritation risk
- High
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolMethylparaben~0.15–0.3%
Propylparaben~0.2–0.4%
Sodium lactate~0.15–0.5%
- Irritation risk
- Medium
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
More about Sodium lactateTetrasodium edta~0.1–0.45%
Sambucus nigra flower extract~0.1–0.4%
- Irritation risk
- High
A plant extract that might help neutralize free radicals in skin
More about Sambucus nigra flower extractLactic acid~0.1–0.3%
- Irritation risk
- Medium
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
More about Lactic acid2-bromo-2-nitropropane-1,3-diol~0.05–0.1%
- Irritation risk
- Low
Bht~0.05–0.2%
Sorbitol~0.05–0.15%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin and improves the product texture
More about SorbitolCi 14700~0.05–0.1%
Ci 42090~0.01–0.05%
Ingredient list view
Water, Ppg-15 stearyl ether, Cetearyl alcohol, Paraffinum liquidum, Petrolatum, Butylene glycol, Paraffin, Glyceryl stearate, Glycerin, Dimethicone, Peg-20 stearate, Tocopheryl acetate, Oenothera biennis oil, Xanthan gum, Propylene glycol, Methylparaben, Propylparaben, Sodium lactate, Tetrasodium edta, Sambucus nigra flower extract, Lactic acid, 2-bromo-2-nitropropane-1,3-diol, Bht, Sorbitol, Ci 14700, Ci 42090
Compare prices
Retailers ranked by price — lowest first.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.
Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| No7Essential Moisture Day CreamYOUR PRODUCT | EnvironFocus Care Moisture+ Vita-Complex Super Moisturiser | MatasPlejende 24H Ansigtscreme | CicaBiafineAnti-Irritations Moisturising Cream | |
|---|---|---|---|---|
| Match | — | 62% | 59% | 59% |
| Price | $22.00 | $50.80+$28.80 | — | $15.17−$6.83 |
| Shared key ingredients | — | 5 of 7 | 4 of 7 | 4 of 7 |
| Key difference | — | Panthenol | Galactoarabinan | Panthenol |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Mixa anti redness moisturising creamDiprobase Advanced Eczema Cream
Product summary
Based on the ingredient list, "No7 - Essential Moisture Day Cream" can work well for skin moisturization. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. No7 - Essential Moisture Day Cream ticks this box. Glycerin, sodium lactate, butylene glycol and propylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, petrolatum, oenothera biennis oil, dimethicone and cetearyl alcohol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: lactic acidIrritation risk
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
Price
The product retails for 70.64A$ in Australia and from 9.95£ up to 21.00£ in the United Kingdom.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 12 studies and safety reviews.
- 1
- 2A review on the extensive skin benefits of mineral oilncbi.nlm.nih.gov
- 3
- 4
- 5Final Report on the Safety Assessment of Dimethicone Copolyoljournals.sagepub.com
- 6Surfactants and experimental irritant contact dermatitisncbi.nlm.nih.gov
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.