Based on the ingredient list, "No7 - Essential Moisture Day Cream" can work well for skin moisturization. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. No7 - Essential Moisture Day Cream ticks this box. Glycerin, sodium lactate, butylene glycol and propylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, petrolatum, oenothera biennis oil, dimethicone and cetearyl alcohol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: lactic acid
Irritation risk
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
Price
The product retails for 70.64A$ in Australia and from 9.95£ up to 21.00£ in the United Kingdom.
For a detailed price comparison: click here.
