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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Designed with new and expecting mothers in mind, this bath and shower gel contains a specially formulated blend of natural oils that gently cleanse and moisturise the skin."
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (coco-glucoside, glyceryl oleate, lauryl glucoside, sodium cocoamphoacetate, sodium cocoyl glutamate, sodium lauryl glucose carboxylate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: coco-glucoside, glyceryl oleate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: gluconolactone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps oil and water mix together
7.3% - 11%
Helps oil and water mix together and works as a cleansing agent. Creates foam
5% - 7.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
2% - 3%
Helps oil and water mix together
1.7% - 2.5%
Helps water and oil mix together and works as a cleansing agent
1.4% - 2.1%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
1.1% - 1.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.9% - 1.4%
A preservative
0.25% - 0.5%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
0.55% - 1.35%
Helps oil and water mix together. Can be irritating
0.45% - 1%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.75%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
0.15% - 0.7%
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
0.2% - 0.7%
Used as a fragrance
0.15% - 0.5%
A good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.
0.15% - 0.55%
Helps soften the upper layer of the skin
0.1% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.05% - 0.25%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.01% - 0.1%

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Price
WIMJ similarity score
67%
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44%
44%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources