Works for:
based on ingredients and %- Moisturizing
Doesn't work for:
based on ingredients and %- Anti-aging
Can it cause trouble?
- Irritation risk: medium
- Comedogenic risk ingredients: 1
Key actives
Product Summary
Judging from the ingredient list, "100% PURE - Watermelon Cucumber Water Locking Moisturizer" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. 100% PURE - Watermelon Cucumber Water Locking Moisturizer ticks this box. Humectants in this product (glycerin, hyaluronic acid, polyglutamic acid, sodium hyaluronate and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Ceramide 1, opuntia ficus-indica seed oil, chondrus crispus extract, helianthus annuus seed oil and squalane in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
- As a plus, this moisturizer also contains ceramides (ceramide 1 0.35% - 0.75%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
Irritation risk
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "100% PURE" is cruelty free and so is its parent company.
Price
The product retails for 25.00$ in the United States.
For a detailed price comparison: click here.
Moisturizing
What does the product description say?
Watermelon Cucumber Water Locking Moisturizer
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hyaluronic acid.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, helianthus annuus seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 1
Softens the upper layer of the skin and can support skin barrier function
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Naturally present in skin and helps to attract water to its upper layer
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A sugar that attracts water to the upper layer of the skin
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
A plant oil that helps soften the upper layer of the skin and can support skin's barrier function due to its high content of linoleic acid. It also has anti-microbial properties
Helps attract water to the upper layer of the skin.
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Anti-aging
What does the product description say?
This cruelty-free serum also helps to promote cell regeneration and reduce signs of aging.
Source: 100% Pure
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.These ingredients - beta-glucan, hyaluronic acid - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging |
Total Promises Fulfilled score: 75/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 100% PURE Watermelon Cucumber Water Locking Moisturizer | Current | $25.00 | |
 YINA HYDRACLOUD Cream | 68% | $85.00 | |
 The Jojoba Company Daily Light Moisturiser | 67% | $32.95 | |
 Kri Skincare Timeless Moisturiser | 66% | $22.00 | |
 Cetaphil Restoring Water Gel | 66% | - | |
 Alder New York Lightweight Moisturizer | 66% | $34.99 |
Key Actives
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A plant oil that helps soften the upper layer of the skin and can support skin's barrier function due to its high content of linoleic acid. It also has anti-microbial properties
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Helps attract water to the upper layer of the skin.
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
A sugar that attracts water to the upper layer of the skin
Creates a thin drying film on the skin resulting in a short-term tightening effect
Softens the upper layer of the skin and can support skin barrier function
Naturally present in skin and helps to attract water to its upper layer
Potential irritants
Used as a fragrance. It can reduce skin pigmentation, but it is not safe to use for these purposes in high concentrations as use of raspberry ketone and its derivative is linked to causing loss of skin pigmentation in people (leukoderma)
Creates a thin drying film on the skin resulting in a short-term tightening effect
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
A plant extract that can contain an antioxidant compound
A plant oil that helps soften the upper layer of the skin and can support skin's barrier function due to its high content of linoleic acid. It also has anti-microbial properties
A plant extract that can contain an antioxidant compound
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
Comedogenic ingredients
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
All ingredients
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
A plant extract that can contain an antioxidant compound
A plant oil that helps soften the upper layer of the skin and can support skin's barrier function due to its high content of linoleic acid. It also has anti-microbial properties
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
A plant extract that can contain an antioxidant compound
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Used as a fragrance. It can reduce skin pigmentation, but it is not safe to use for these purposes in high concentrations as use of raspberry ketone and its derivative is linked to causing loss of skin pigmentation in people (leukoderma)
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
Creates a thin drying film on the skin resulting in a short-term tightening effect
Softens the upper layer of the skin and can support skin barrier function
Naturally present in skin and helps to attract water to its upper layer
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
Ingredient list view
Aloe barbadensis leaf juice, Unknown, Citrullus lanatus fruit extract, Unknown, Opuntia ficus-indica seed oil, Glycerin, Helianthus annuus seed oil, Cucumis sativus fruit water, Cucumis sativus extract, Unknown, Citrullus lanatus fruit extract, Parfum, Aroma, Water, Lauryl glucoside, Polyglyceryl-6 laurate, Glyceryl caprylate, Xanthan gum, Squalane, Raspberry ketone, Polyglutamic acid, Chondrus crispus extract, Sodium hyaluronate, Hyaluronic acid, Niacinamide, Camellia sinensis leaf extract, Lycium barbarum fruit extract, Unknown, Oryza sativa, Ceramide 1, Trehalose, Pullulan, Ectoin, Sodium bicarbonate, Sodium pca, Beta-glucan, Myristyl glucoside, Caprylhydroxamic acid
- Analyzing Lycopene Content in Fruits
- The Antimicrobial and Wound Healing Potential of Opuntia ficus indica L. inermis Extracted Oil from Tunisia
- Allergic contact dermatitis due to Opuntia ficus‐indica var. saboten
- Glycerol and the skin: holistic approach to its origin and functions
- Effect of Olive and Sunflower Seed Oil on the Adult Skin Barrier: Implications for Neonatal Skin Care
- Topically Applied Sunflower Seed Oil Prevents Invasive Bacterial Infections in Preterm Infants in Egypt
- Effect of topically applied lipids on surfactant-irritated skin
- Impact of topical oils on the skin barrier: possible implications for neonatal health in developing countries
- Tyrosinase-Catalyzed Oxidation of the Leukoderma-Inducing Agent Raspberry Ketone Produces (E)-4-(3-Oxo-1-butenyl)-1,2-benzoquinone: Implications for Melanocyte Toxicity
- γ‐Polyglutamic Acid Produced by Bacillus Subtilis (Natto): Structural Characteristics, Chemical Properties and Biological Functionalities
- Natural and edible biopolymer poly‐γ‐glutamic acid: synthesis, production, and applications
- Hyaluronic acid: A key molecule in skin aging
- Hyaluronan (Hyaluronic Acid): a natural moisturizer for skin care
- Efficacy of a New Topical Nano-hyaluronic Acid in Humans
- Physiochemical properties and application of hyaluronic acid: a systematic review
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- Water-soluble polysaccharide from dried Lycium barbarum fruits: Isolation, structural features and antioxidant activity
- Lycium barbarum polysaccharide protects human keratinocytes against UVB-induced photo-damage
- Lycium Barbarum and Human Health
- Topically Applied Ceramides Interact with the Stratum Corneum Lipid Matrix in Compromised Ex Vivo Skin
- β-Glucans: Multi-Functional Modulator of Wound Healing
- Anti-Wrinkle Therapy: Significant New Findings in the Non-Invasive Cosmetic Treatment of Skin Wrinkles with Beta-Glucan
- Skin Health Promotion Effects of Natural Beta-Glucan Derived from Cereals and Microorganisms: A Review
- Anticancer properties of low molecular weight oat beta-glucan – An in vitro study
- A critical review on production and industrial applications 2 of beta-glucans
- Improving skin function with CM-glucan, a biological response modifier from yeast
- Preparation, characterization, and biological properties of β-glucans
- Characterization of a new beta(1-3)-glucan branching activity of Aspergillus fumigatus