Judging from the ingredient list, "100% PURE - Watermelon Cucumber Water Locking Moisturizer" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. 100% PURE - Watermelon Cucumber Water Locking Moisturizer ticks this box. Humectants in this product (glycerin, hyaluronic acid, polyglutamic acid, sodium hyaluronate and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Ceramide 1, opuntia ficus-indica seed oil, chondrus crispus extract, helianthus annuus seed oil and squalane in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

As a plus, this moisturizer also contains ceramides (ceramide 1 0.35% - 0.75%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.

Irritation risk

This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "100% PURE" is cruelty free and so is its parent company.

Price

The product retails for 25.00$ in the United States.

For a detailed price comparison: click here.

What can the product work for?

Works for

Moisturizing

Does not work for

Anti-aging

Moisturizing

What does the product description say?

Watermelon Cucumber Water Locking Moisturizer

Source: From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, helianthus annuus seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 1

ectoin 0.2% - 0.7%

Irritation risk:

Concentration: Effectiveness: HIGH

Softens the upper layer of the skin and can support skin barrier function

glycerin 3.5% - 5.2%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

sodium pca 0.15% - 0.55%

Irritation risk:

Concentration: Effectiveness: HIGH

Naturally present in skin and helps to attract water to its upper layer

Anti-aging

What does the product description say?

This cruelty-free serum also helps to promote cell regeneration and reduce signs of aging.

Source: 100% Pure

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.These ingredients - beta-glucan, hyaluronic acid - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

beta-glucan 0.1% - 0.5%

Irritation risk:

Concentration: Effectiveness: LOW

Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles

hyaluronic acid 0.2% - 0.8%

Irritation risk:

Concentration: Effectiveness: LOW

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

aloe barbadensis leaf juice 23% - 34%

Irritation risk:

Concentration: Effectiveness: LOW

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

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Ingredients & concentrations

All ingredients

Key Actives

niacinamide 0.2% - 0.8%

Irritation risk:

Works for: Evens skin tone, Moisturizing, Anti-blemish, Anti-aging, Reduces irritation, Anti-inflammatory, Reduces redness, Antibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

camellia sinensis leaf extract 0.2% - 0.8%

Irritation risk:

Works for: Anti-oxidation, Antibacterial, Anti-aging, Anti-blemish, Evens skin tone, Moisturizing

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

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Potential irritants

parfum 1% - 1.6%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

aroma 0.9% - 1.4%

Irritation risk:

An unspecified blend of fragrant irritating ingredients

Comodogenic ingredients

chondrus crispus extract 0.35% - 0.8%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency

All ingredients

aloe barbadensis leaf juice 23% - 34%

Irritation risk:

Works for: Moisturizing, Reduces irritation, Antibacterial, Anti-inflammatory, Reduces redness, Anti-aging, Anti-blemish

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

unknown 0% - 0%

Irritation risk:

The ingredient is not recognized

citrullus lanatus fruit extract 3.6% - 5.3%

Irritation risk:

Works for: Anti-oxidation

A plant extract that can contain an antioxidant compound

Ingredient list view

Aloe barbadensis leaf juice, Unknown, Citrullus lanatus fruit extract, Unknown, Opuntia ficus-indica seed oil, Glycerin, Helianthus annuus seed oil, Cucumis sativus fruit water, Cucumis sativus extract, Unknown, Citrullus lanatus fruit extract, Parfum, Aroma, Water, Lauryl glucoside, Polyglyceryl-6 laurate, Glyceryl caprylate, Xanthan gum, Squalane, Raspberry ketone, Polyglutamic acid, Chondrus crispus extract, Sodium hyaluronate, Hyaluronic acid, Niacinamide, Camellia sinensis leaf extract, Lycium barbarum fruit extract, Unknown, Oryza sativa, Ceramide 1, Trehalose, Pullulan, Ectoin, Sodium bicarbonate, Sodium pca, Beta-glucan, Myristyl glucoside, Caprylhydroxamic acid

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Price
WIMJ similarity score		65%	68%	67%	66%	66%	66%	66%	65%	65%	65%	65%
Key ingredients	niacinamide opuntia ficus-indica seed oil +15 more	Common: niacinamide sodium hyaluronate +6 more Other: copper tripeptide-1 tripeptide-1 +30 more	Common: niacinamide ceramide 1 +4 more Other: panthenol centella asiatica extract +6 more	Common: niacinamide opuntia ficus-indica seed oil +1 more Other: salicylic acid persea gratissima oil +2 more	Common: niacinamide opuntia ficus-indica seed oil +2 more Other: gluconolactone camellia oleifera seed oil	Common: niacinamide polyglutamic acid +4 more Other: anhydroxylitol panthenol +7 more	Common: niacinamide glycerin +2 more Other: gluconolactone caprylic/capric triglyceride +4 more	Common: glycerin sodium hyaluronate +1 more Other: 3-glyceryl ascorbate palmitoyl tripeptide-5 +2 more	Common: niacinamide sodium hyaluronate +6 more Other: copper tripeptide-1 tripeptide-1 +30 more	Common: niacinamide glycerin +4 more Other: palmitoyl tripeptide-5 ceramide np +20 more	Common: niacinamide sodium hyaluronate +3 more Other: bakuchiol ceramide eop +7 more	Common: niacinamide squalane +3 more Other: palmitoyl tetrapeptide-7 palmitoyl tripeptide-1 +3 more
Irritancy	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW
Potential Irritants	pullulan Has skin benefit? raspberry ketone Has skin benefit? +12 more	parfum Has skin benefit? ascorbic acid Has skin benefit? +21 more	citrus aurantium flower oil Has skin benefit? rosmarinus officinalis leaf extract Has skin benefit? +11 more	benzyl alcohol Has skin benefit? salicylic acid Has skin benefit? +10 more	citrus aurantium amara flower water Has skin benefit? citric acid Has skin benefit? +4 more	pullulan Has skin benefit? citric acid Has skin benefit? +6 more	citric acid Has skin benefit? ethylhexylglycerin Has skin benefit? +4 more	3-glyceryl ascorbate Has skin benefit? ethylhexylglycerin Has skin benefit? +3 more	parfum Has skin benefit? ascorbic acid Has skin benefit? +21 more	benzyl alcohol Has skin benefit? pullulan Has skin benefit? +20 more	ethylhexylglycerin Has skin benefit? sodium lauroyl lactylate Has skin benefit? +3 more	ethylhexylglycerin Has skin benefit? caprylyl glycol Has skin benefit? +2 more
All ingredients	aloe barbadensis leaf juice Has skin benefit? unknown Has skin benefit? +36 more	water Has skin benefit? dipropylene glycol Has skin benefit? +90 more	water Has skin benefit? coco-caprylate/caprate Has skin benefit? +35 more	aloe barbadensis leaf juice Has skin benefit? cetearyl olivate Has skin benefit? +19 more	water Has skin benefit? camellia oleifera seed oil Has skin benefit? +11 more	water Has skin benefit? glycerin Has skin benefit? +32 more	cocos nucifera fruit extract Has skin benefit? butylene glycol Has skin benefit? +20 more	water Has skin benefit? helianthus annuus seed oil Has skin benefit? +13 more	water Has skin benefit? dipropylene glycol Has skin benefit? +90 more	water Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +62 more	water Has skin benefit? isohexadecane Has skin benefit? +35 more	water Has skin benefit? isohexadecane Has skin benefit? +30 more

PRODUCT REVIEW

100% PURE Watermelon Cucumber Water Locking Moisturizer

Works for:

Doesn't work for:

Can it cause trouble?

Key actives

Cheaper alternatives

Product summary

Ingredient callouts

Irritation risk

About the brand

Price

What can the product work for?

Works for

Does not work for

Moisturizing

What does the product description say?

Anti-aging

What does the product description say?

Honesty check

How honest is this product?

Buy now

US Retailers

Can it cause trouble?

Potential irritants

Comodogenic ingredients

User reviews (0)

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Ingredients & concentrations

All ingredients

Key Actives

Potential irritants

Comodogenic ingredients

All ingredients

Ingredient list view

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