100% PURE Watermelon Cucumber Water Locking Moisturizer
Works for
2 of 2 advertised claims delivered
MoisturizingNiacinamide, Helianthus annuus seed oil + 15 moreStrong evidence
“A lightweight yet long-lasting moisturizer that delivers a flood of hydration to visibly plump and refresh the look of the skin.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, polyglutamic acid.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, helianthus annuus seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
Anti-agingNiacinamide, Lycium barbarum fruit extract + 3 moreStrong evidence
“Powered by watermelon and cucumber waters, hyaluronic acid, and polyglutamic acid, this formula helps lock in moisture and reduces the appearance of fine lines.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Evens skin toneNot advertised by the brand · Niacinamide, Camellia sinensis leaf extractStrong evidence
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Anti-blemishNot advertised by the brand · Niacinamide, Beta-glucan + 2 moreStrong evidence
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Anti-oxidationNot advertised by the brand · Camellia sinensis leaf extract, Lycium barbarum fruit extract + 2 moreModerate evidence
This product contains antioxidants (camellia sinensis leaf extract, lycium barbarum fruit extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
Can it cause trouble?
Irritancy1 strong irritant: ParfumMedium risk
Comedogenic1 ingredient rated 2 or more on the 0–5 pore-clogging scale1 flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Aloe barbadensis leaf juice~23–34%
- Irritation risk
- Medium
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf juiceCitrullus lanatus fruit extract~4.4–6.6%
- Irritation risk
- Medium
A plant extract that can contain an antioxidant compound
More about Citrullus lanatus fruit extractOpuntia ficus-indica seed oil~4.6–6.9%
- Irritation risk
- Medium
A plant oil that helps soften the upper layer of the skin and can support skin's barrier function due to its high content of linoleic acid. It also has anti-microbial properties
More about Opuntia ficus-indica seed oilHelianthus annuus seed oil~4–6%
- Irritation risk
- Low
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
More about Helianthus annuus seed oilCucumis sativus fruit water~2.7–4.1%
Glycerin~2.1–3.1%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinParfum~1.5–2.2%
- Irritation risk
- High
An aromatic blend of unspecified and possibly irritating ingredients
More about ParfumGlyceryl caprylate~1.3–2%
- Irritation risk
- Low
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
More about Glyceryl caprylateSqualane~1.3–2%
- Irritation risk
- Low
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualanePolyglutamic acid~0.9–1.35%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin.
More about Polyglutamic acidSodium hyaluronate~0.6–1.35%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateNiacinamide~0.5–1.15%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideCamellia sinensis leaf extract~0.45–1.1%
- Irritation risk
- Low
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
More about Camellia sinensis leaf extractChondrus crispus extract~0.45–1%
- Irritation risk
- Low
- Comedogenicity
- 3/5
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
More about Chondrus crispus extractBeta-glucan~0.4–0.95%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
More about Beta-glucanTrehalose~0.35–0.85%
- Irritation risk
- Low
A sugar that attracts water to the upper layer of the skin
More about TrehaloseLycium barbarum fruit extract~0.35–0.8%
- Irritation risk
- Medium
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
More about Lycium barbarum fruit extractEctoin~0.2–0.8%
- Irritation risk
- Low
Softens the upper layer of the skin and can support skin barrier function
More about EctoinPullulan~0.3–0.75%
- Irritation risk
- High
Creates a thin drying film on the skin resulting in a short-term tightening effect
More about PullulanSodium pca~0.15–0.7%
- Irritation risk
- Low
Naturally present in skin and helps to attract water to its upper layer
More about Sodium pcaXanthan gum~0.15–0.65%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumLauryl glucoside~0.2–0.8%
Myristyl glucoside~0.15–0.7%
- Irritation risk
- Low
Polyglyceryl-6 laurate~0.15–0.5%
- Irritation risk
- Medium
Helps oil and water mix together
More about Polyglyceryl-6 laurateCaprylhydroxamic acid~0.1–0.35%
Sodium bicarbonate~0.15–0.6%
Ingredient list view
Aloe barbadensis leaf juice, Citrullus lanatus fruit extract, Opuntia ficus-indica seed oil, Helianthus annuus seed oil, Cucumis sativus fruit water, Glycerin, Parfum, Glyceryl caprylate, Squalane, Polyglutamic acid, Sodium hyaluronate, Unknown, Niacinamide, Camellia sinensis leaf extract, Chondrus crispus extract, Beta-glucan, Trehalose, Lycium barbarum fruit extract, Ectoin, Pullulan, Sodium pca, Xanthan gum, Lauryl glucoside, Myristyl glucoside, Polyglyceryl-6 laurate, Caprylhydroxamic acid, Sodium bicarbonate
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| 100% PUREWatermelon Cucumber Water Locking MoisturizerYOUR PRODUCT | Kri SkincareTimeless Moisturiser | CetaphilAdvanced Radiance Lotion | The Jojoba CompanyDaily Light Moisturiser | |
|---|---|---|---|---|
| Match | — | 73% | 73% | 72% |
| Price | $25.00 | $29.41+$4.41 | $27.10+$2.10 | $23.14−$1.86 |
| Shared key ingredients | — | 4 of 15 | 4 of 15 | 3 of 15 |
| Key difference | — | Gluconolactone | Panthenol | Salicylic Acid |
| Irritancy | Medium | Medium | Low | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Product summary
Judging from the ingredient list, "100% PURE - Watermelon Cucumber Water Locking Moisturizer" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. 100% PURE - Watermelon Cucumber Water Locking Moisturizer ticks this box. Humectants in this product (glycerin, hyaluronic acid, polyglutamic acid, sodium hyaluronate and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Ceramide 1, opuntia ficus-indica seed oil, chondrus crispus extract, helianthus annuus seed oil and squalane in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
- As a plus, this moisturizer also contains ceramides (ceramide 1 0.35% - 0.75%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
Irritation risk
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "100% PURE" is cruelty free and so is its parent company.
Price
The product retails for 25.00$ in the United States.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 25 studies and safety reviews.
- 1Analyzing Lycopene Content in Fruitssciencedirect.com
- 2
- 3Allergic contact dermatitis due to Opuntia ficus‐indica var. sabotenpubmed.ncbi.nlm.nih.gov
- 4
- 5
- 6Effect of topically applied lipids on surfactant-irritated skinonlinelibrary.wiley.com
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