Brand Overview
100% PURE
Average efficacy
78/100
Average WIMJ user rating
No ratings yet
Average product irritation risk
Medium
Average price per product
$26.03
Common actives
Common irritants
Top product categories for WIMJ users
Newest
100% PUREVitamin C Brightening Eye CreamEfficacy25/100
tetrahexyldecyl ascorbateethylhexyl olivateglycerin +7 actives
Moisturizing
$49.00
100% PURECoconut Lime Nourishing Body CreamEfficacy62/100
camellia sinensis leaf extractchondrus crispus extractglycerin +6 actives
Moisturizing Anti-oxidation
$26.00
100% PUREVitamin C Face CreamEfficacy91/100
tetrahexyldecyl ascorbateethylhexyl olivateglycerin +6 actives
Anti-aging Evens skin tone +2
$55.00
100% PURERetinol Rosehip Face CreamEfficacy100/100
niacinamideretinolbakuchiol +9 actives
Anti-aging Moisturizing +4
$32.00
100% PURECollagen Peptide Firming Hydrogel MaskEfficacy100/100
hexapeptide-3panthenolcentella asiatica extract +7 actives
Moisturizing Anti-aging +1
$8.00
100% PUREMushroom Peptides Firming SerumEfficacy25/100
chenopodium quinoa seed extractganoderma lucidum extractglycerin +1 actives
Moisturizing
$25.00
100% PUREBlack Tea Grass Jelly Antioxidant SerumEfficacy75/100
bakuchiolcamellia sinensis leaf extractcamellia sinensis seed oil +8 actives
Anti-aging Evens skin tone +3
$18.00
100% PUREBakuchiol Face WashEfficacy75/100
lactic acidglycerinkojic acid +1 actives
Exfoliation Cleansing
Price unavailable
100% PURECoffee Bean Caffeine Restorative MoisturizerEfficacy100/100
niacinamidecaffeinecocos nucifera fruit extract +10 actives
Moisturizing Anti-aging +3
$55.00
100% PUREPink Grapefruit Shower GelEfficacy100/100
Vitamin Eglycerinsodium pca +6 actives
Cleansing
$25.00
Moisturizers
100% PUREGreen Tea EGCG Concentrate CreamEfficacy75/100
Tea extractepigallocatechin gallateglycerin +4 actives
Anti-aging Moisturizing +2
$28.00
100% PUREHydra Drench CreamEfficacy100/100
panthenolcocos nucifera oilglycerin +5 actives
Moisturizing
$48.00
100% PURETomato Lycopene SPF 20Efficacy62/100
niacinamidecocos nucifera oilglycerin +10 actives
Anti-oxidation Moisturizing +1
Price unavailable
100% PUREOrganic Coffee Bean Eye CreamEfficacy37/100
camellia sinensis leaf extracteuphorbia cerifera ceraVitamin E
Anti-oxidation Anti-aging
≈ $25.66
100% PUREVanilla Bean Hand ButtercreamEfficacy75/100
Agran oilbutyrospermum parkii buttercamellia sinensis leaf extract +5 actives
Anti-oxidation Anti-aging +1
$16.00
100% PUREVitamin C Brightening Eye CreamEfficacy25/100
tetrahexyldecyl ascorbateethylhexyl olivateglycerin +7 actives
Moisturizing
$49.00
100% PUREVitamin C Face CreamEfficacy91/100
tetrahexyldecyl ascorbateethylhexyl olivateglycerin +6 actives
Anti-aging Evens skin tone +2
$55.00
100% PURERetinol Rosehip Face CreamEfficacy100/100
niacinamideretinolbakuchiol +9 actives
Anti-aging Moisturizing +4
$32.00
100% PURECoffee Bean Caffeine Brightening Eye CreamEfficacy100/100
niacinamidecaffeinecamellia sinensis leaf extract +9 actives
Anti-aging Moisturizing +2
$35.00
100% PURECoffee Bean Caffeine Restorative MoisturizerEfficacy100/100
niacinamidecaffeinecocos nucifera fruit extract +10 actives
Moisturizing Anti-aging +3
$55.00
Cleansers
100% PURECoconut Lime Shower GelEfficacy75/100
Vitamin Eglycerinsodium pca +6 actives
Cleansing
$25.00
100% PUREBakuchiol Face WashEfficacy75/100
lactic acidglycerinkojic acid +1 actives
Exfoliation Cleansing
Price unavailable
100% PUREPink Grapefruit Shower GelEfficacy100/100
Vitamin Eglycerinsodium pca +6 actives
Cleansing
$25.00
100% PUREBlood Orange Shower GelEfficacy100/100
Vitamin Eglycerinsodium pca +6 actives
Cleansing
$20.00
100% PUREVanilla Bean Shower GelEfficacy100/100
Vitamin Eglycerinsodium pca +6 actives
Cleansing
$20.00
100% PUREMangosteen Shower GelEfficacy100/100
Vitamin Eglycerinsodium pca +6 actives
Cleansing
$25.00
100% PURERose Water Gentle CleanserEfficacy100/100
camellia sinensis leaf extractcaprylic/capric triglycerideglycerin +3 actives
Cleansing
$30.00
100% PURERose Water Gel CleanserEfficacy100/100
camellia sinensis leaf extractglycerincoco-betaine +1 actives
Cleansing
$25.99
100% PURE7% Fruit Acids Apple Enzyme Exfoliating CleanserEfficacy58/100
lactic acidglycerinsaccharum officinarum extract +1 actives
Exfoliation Cleansing
$32.00
100% PUREBakuchiol CleanserEfficacy75/100
bakuchiollactic acidglycerin +2 actives
Exfoliation Cleansing +1
$13.29
Masks
100% PURECoffee Caffeine Recovery Hydrogel MaskEfficacy75/100
arbutinTea extractglycerin +2 actives
Moisturizing Evens skin tone +1
$8.00
100% PURECollagen Peptide Firming Hydrogel MaskEfficacy100/100
hexapeptide-3panthenolcentella asiatica extract +7 actives
Moisturizing Anti-aging +1
$8.00
100% PUREMatcha Green Tea Antioxidant Hydrogel MaskEfficacy75/100
camellia sinensis leaf extractsodium hyaluronate
Moisturizing Anti-oxidation
≈ $8.56
100% PUREBright Eyes MasksEfficacy62/100
caffeineTea extractilex paraguariensis leaf extract +1 actives
Moisturizing Anti-oxidation
$3.50
100% PUREPumpkin Enzyme Smoothing MaskEfficacy50/100
Tea extractcocos nucifera oilepigallocatechin gallate +2 actives
Anti-oxidation Anti-aging +2
Price unavailable
100% PURE18.3% Active Ingredients Vitamin C Glow Max Bright MaskEfficacy75/100
Sunflower seed oilpersea gratissima oilRosehip oil +2 actives
Anti-oxidation Anti-aging +1
$45.00
100% PUREVitamin C MaskEfficacy100/100
niacinamideavena sativa kernel oilhyaluronic acid +2 actives
Evens skin tone Anti-aging +3
$8.00
100% PUREGreen Tea Water Bomb MasksEfficacy75/100
Tea extracthyaluronic acidsodium hyaluronate
Moisturizing Anti-oxidation
Price unavailable
Serums
100% PUREMulti-Vitamin + Antioxidants Potent PM SerumEfficacy100/100
retinolniacinamidetetrahexyldecyl ascorbate +7 actives
Anti-aging Evens skin tone +4
$35.00
100% PUREVitamin C SerumEfficacy75/100
panthenolhamamelis virginiana extractEvening primrose oil +3 actives
Moisturizing Anti-oxidation +1
≈ $9.32
100% PUREMulti Vitamin PM SerumEfficacy100/100
niacinamideretinolRosehip oil +5 actives
Anti-aging Evens skin tone +4
Price unavailable
100% PUREVitamin C BoostEfficacy100/100
Vitamin Chyaluronic acid
Evens skin tone Anti-oxidation +2
≈ $8.78
100% PUREMushroom Peptides Firming SerumEfficacy25/100
chenopodium quinoa seed extractganoderma lucidum extractglycerin +1 actives
Moisturizing
$25.00
100% PUREBlack Tea Grass Jelly Antioxidant SerumEfficacy75/100
bakuchiolcamellia sinensis leaf extractcamellia sinensis seed oil +8 actives
Anti-aging Evens skin tone +3
$18.00
100% PURERose Water Hyaluronic Acid SerumEfficacy62/100
beta-glucancamellia sinensis leaf extractglycerin +2 actives
Moisturizing Anti-oxidation
$60.00
100% PURE10% Fruit Acids Apple Enzyme Resurfacing SerumEfficacy100/100
lactic acidglycerinhyaluronic acid +3 actives
Evens skin tone Exfoliation +3
$25.00
100% PUREMushroom Peptide SerumEfficacy58/100
chenopodium quinoa seed extractganoderma lucidum extractglycerin +2 actives
Moisturizing
$25.00
100% PUREBakuchiol Oil SerumEfficacy91/100
bakuchiolSunflower seed oilJojoba oil +2 actives
Anti-aging Evens skin tone +3
$55.00
Exfoliators & peels
100% PUREStrawberry Brightening ScrubEfficacy50/100
lactic acidglycerinsaccharum officinarum extract
Moisturizing
$19.00
100% PURE7% Fruit Acids Apple Enzyme Exfoliating CleanserEfficacy58/100
lactic acidglycerinsaccharum officinarum extract +1 actives
Exfoliation Cleansing
$32.00
100% PURE10% Fruit Acids Apple Enzyme Resurfacing SerumEfficacy100/100
lactic acidglycerinhyaluronic acid +3 actives
Evens skin tone Exfoliation +3
$25.00
100% PUREPumpkin Enzyme Smoothing MaskEfficacy50/100
Tea extractcocos nucifera oilepigallocatechin gallate +2 actives
Anti-oxidation Anti-aging +2
Price unavailable
100% PUREPumpkin Enzyme ScrubEfficacy100/100
lactic acidglycolic acidvitis vinifera seed extract +4 actives
Exfoliation Anti-oxidation +3
$39.00
100% PUREBrightening Scrub + MaskEfficacy50/100
jojoba esterskojic acidpunica granatum extract +1 actives
Evens skin tone Anti-oxidation +2
$39.00
Toners, essences & mists
100% PURERose Water Face MistEfficacy62/100
camellia sinensis leaf extractglycerinsodium hyaluronate
Moisturizing Anti-oxidation
≈ $36.65
100% PURETea Tree & Willow Clarifying AstringentEfficacy100/100
niacinamideglycerinRosemary extract +1 actives
Moisturizing Anti-aging +2
$45.00
100% PUREWatermelon Cucumber Water Locking MistEfficacy100/100
niacinamidechondrus crispus extractglycerin +5 actives
Anti-aging Moisturizing +3
$23.00
100% PURELavender Niacinamide Pore Minimizer ToniqueEfficacy100/100
niacinamideglycerinhamamelis virginiana extract
Anti-aging Moisturizing +2
$19.00
100% PURERestorative Sea Culture Hydrating TonerEfficacy62/100
glycerinhamamelis virginiana extracthyaluronic acid
Moisturizing
$44.00
Sunscreens
100% PURETomato Lycopene SPF 20Efficacy62/100
niacinamidecocos nucifera oilglycerin +10 actives
Anti-oxidation Moisturizing +1
Price unavailable
100% PUREGreen Tea SPF 30Efficacy60/100
camellia sinensis leaf extractcaprylic/capric triglyceridecarthamus tinctorius seed oil +9 actives
Moisturizing Anti-oxidation
Price unavailable
Primers
100% PUREMattifying PrimerEfficacy75/100
camellia sinensis leaf extracteuphorbia cerifera ceraglycerin +2 actives
Anti-oxidation Anti-aging +1
Price unavailable
100% PURELuminous PrimerEfficacy75/100
camellia sinensis leaf extractjojoba estersresveratrol +2 actives
Anti-oxidation Anti-aging +1
$45.00
Spot treatments
100% PURETea Tree Concentrated Spot TreatmentEfficacy100/100
lactic acid
Evens skin tone Exfoliation +2
≈ $25.99
BB & CC creams
Sanitizers
Uncategorized
100% PUREBrighten & Glow FacialEfficacy100/100
panthenolcocos nucifera oilglycerin +5 actives
Moisturizing
$65.00
100% PURENail Cuticle OilEfficacy75/100
cocos nucifera oilApricot kernel oilJojoba oil +2 actives
Anti-oxidation Moisturizing +1
$9.49
100% PURECreme richeEfficacy75/100
alteromonas ferment extractbeta-glucanbutyrospermum parkii butter +7 actives
Moisturizing
$76.00
100% PUREWatermelon Cucumber Water Locking SerumEfficacy75/100
niacinamideceramide 1chondrus crispus extract +8 actives
Moisturizing
$25.00