Brand Overview

100% PURE

Cruelty Free	Yes, according to cruelty-free kitty Last checked: 13/02/2026
Honesty Score	77
Average WIMJ User Rating	% of users recommend products from this brand
Average Product Irritation Risk	Medium
Common Actives	NIACINAMIDE LACTIC ACID PANTHENOL CERAMIDE 1 OPUNTIA FICUS-INDICA SEED OIL
Common Irritants	CITRUS AURANTIUM DULCIS PEEL OIL ROSA DAMASCENA EXTRACT LAVANDULA ANGUSTIFOLIA OIL
Top Product Categories for WIMJ Users	Moisturizers Serums Cleansers
Average Price per Product	$33.48
Number of products on WIMJ	65