BRAND OVERVIEW

100% PURE

Cruelty Free
Yes, according to cruelty-free kitty.
Last checked: 12.07.2025
Honesty Score 77
Average Product Irritation Risk Medium
Common Actives
Common Irritants
Top Products Cats for WIMJ Users
  • Moisturizers
  • Serums
  • Cleansers
Average Price per Product $34.18
Number of products on WIMJ 65
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Moisturizers

100% PURE - Hydra Drench Cream 100% PURE Hydra Drench Cream
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • panthenol
  • cocos nucifera oil
  • glycerin
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100% PURE - Organic Coffee Bean Eye Cream 100% PURE Organic Coffee Bean Eye Cream
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • euphorbia cerifera cera
  • Vitamin E
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100% PURE - Green Tea EGCG Concentrate Cream 100% PURE Green Tea EGCG Concentrate Cream
Works for:
  • Moisturizing
  • Anti-aging
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • Tea extract
  • camellia sinensis seed oil
  • glycerin
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100% PURE - Fruit Pigmented Water Foundation 100% PURE Fruit Pigmented Water Foundation
Works for:
  • Anti-aging
  • Moisturizing
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • caprylic/capric triglyceride
  • cocos nucifera oil
    • Show more
100% PURE - Mushroom Peptide Moisturizer 100% PURE Mushroom Peptide Moisturizer
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-blemish
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Irritancy risk:
Key ingredients:
  • niacinamide
  • ganoderma lucidum extract
  • glycerin
    • Show more
100% PURE - Coffee Bean Face Cream 100% PURE Coffee Bean Face Cream
Works for:
  • Moisturizing
  • Anti-oxidation
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • ceramide 1
  • camellia sinensis seed oil
    • Show more
100% PURE - Bakuchiol Moisturizer 100% PURE Bakuchiol Moisturizer
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-oxidation
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • bakuchiol
  • Sunflower seed oil
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100% PURE - Black Tea Grass Jelly Anti-oxidant Moisturizer 100% PURE Black Tea Grass Jelly Anti-oxidant Moisturizer
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-oxidation
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Irritancy risk:
Key ingredients:
  • bakuchiol
  • camellia oleifera seed oil
  • Tea extract
    • Show more
100% PURE - Coffee Bean Caffeine Eye Cream 100% PURE Coffee Bean Caffeine Eye Cream
Works for:
  • Anti-aging
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • euphorbia cerifera cera
  • Vitamin E
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100% PURE - Organic Mint Lip Balm 100% PURE Organic Mint Lip Balm
Works for:
  • Moisturizing
  • Anti-aging
Irritancy risk:
Key ingredients:
  • beeswax
  • cera alba
  • cocos nucifera oil
    • Show more
See all Moisturizers

Serums

100% PURE - Multi-Vitamin + Antioxidants Potent PM Serum 100% PURE Multi-Vitamin + Antioxidants Potent PM Serum
Works for:
  • Anti-aging
  • Evens skin tone
  • Moisturizing
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Irritancy risk:
Key ingredients:
  • retinol
  • niacinamide
  • squalane
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100% PURE - Vitamin C Serum 100% PURE Vitamin C Serum
Works for:
  • Moisturizing
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • panthenol
  • hamamelis virginiana extract
  • Evening primrose oil
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100% PURE - Multi Vitamin PM Serum 100% PURE Multi Vitamin PM Serum
Works for:
  • Anti-aging
  • Evens skin tone
  • Anti-oxidation
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Irritancy risk:
Key ingredients:
  • retinol
  • niacinamide
  • squalane
    • Show more
100% PURE - Vitamin C Boost 100% PURE Vitamin C Boost
Works for:
  • Evens skin tone
  • Anti-oxidation
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • Vitamin C
  • hyaluronic acid
100% PURE - Organic Coffee Bean Eye Cream 100% PURE Organic Coffee Bean Eye Cream
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • euphorbia cerifera cera
  • Vitamin E
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100% PURE - Skin Essentials GWP 100% PURE Skin Essentials GWP
Works for:
  • Moisturizing
  • Anti-oxidation
  • Anti-aging
Irritancy risk:
Key ingredients:
  • niacinamide
  • panthenol
  • folic acid
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100% PURE - 10% Fruit Acids Apple Enzyme Resurfacing Serum 100% PURE 10% Fruit Acids Apple Enzyme Resurfacing Serum
Works for:
  • Evens skin tone
  • Exfoliation
  • Anti-oxidation
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Irritancy risk:
Key ingredients:
  • lactic acid
  • glycerin
  • hyaluronic acid
    • Show more
100% PURE - Mushroom Peptide Serum 100% PURE Mushroom Peptide Serum
Works for:
  • Moisturizing
  • Anti-aging
  • Evens skin tone
Irritancy risk:
Key ingredients:
  • chenopodium quinoa seed extract
  • ganoderma lucidum extract
  • glycerin
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100% PURE - Bakuchiol Oil Serum 100% PURE Bakuchiol Oil Serum
Works for:
  • Anti-aging
  • Evens skin tone
  • Moisturizing
    • Show more
Irritancy risk:
Key ingredients:
  • bakuchiol
  • Sunflower seed oil
  • Jojoba oil
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100% PURE - Multi Vitamin Antioxidants PM Facial Oil 100% PURE Multi Vitamin Antioxidants PM Facial Oil
Works for:
  • Evens skin tone
  • Anti-aging
  • Anti-blemish
    • Show more
Irritancy risk:
Key ingredients:
  • retinol
  • tetrahexyldecyl ascorbate
  • Sunflower seed oil
    • Show more
See all Serums

Cleansers

100% PURE - Rose Water Gel Cleanser 100% PURE Rose Water Gel Cleanser
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • glycerin
  • coco-betaine
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100% PURE - 7% Fruit Acids Apple Enzyme Exfoliating Cleanser 100% PURE 7% Fruit Acids Apple Enzyme Exfoliating Cleanser
Works for:
  • Exfoliation
  • Cleansing
  • Anti-blemish
Irritancy risk:
Key ingredients:
  • lactic acid
  • glycerin
  • saccharum officinarum extract
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100% PURE - Bakuchiol Cleanser 100% PURE Bakuchiol Cleanser
Works for:
  • Cleansing
  • Exfoliation
  • Anti-blemish
Irritancy risk:
Key ingredients:
  • bakuchiol
  • lactic acid
  • glycerin
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100% PURE - Hydrating Hand Wash 100% PURE Hydrating Hand Wash
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • glycerin
  • coco-betaine
  • decyl glucoside
100% PURE - Rose Micellar Cleansing Water 100% PURE Rose Micellar Cleansing Water
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • glycerin
  • decyl glucoside
100% PURE - Peach Butter Soap 100% PURE Peach Butter Soap
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • butyrospermum parkii butter
  • persea gratissima oil
  • rosa canina seed
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100% PURE - Tea Tree Willow Clarifying Cleanser 100% PURE Tea Tree Willow Clarifying Cleanser
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • glycerin
  • potassium cocoate
100% PURE - Organic Argan Oil Creamy Cleanser 100% PURE Organic Argan Oil Creamy Cleanser
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • ubiquinone
  • Tea extract
  • cocos nucifera oil
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100% PURE - Charcoal Clay Cleanser 100% PURE Charcoal Clay Cleanser
Works for:
  • Cleansing
Irritancy risk:
Key ingredients:
  • algae extract
  • glycerin
  • kaolin
    • Show more
See all Cleansers

Masks

100% PURE - Pumpkin Enzyme Smoothing Mask 100% PURE Pumpkin Enzyme Smoothing Mask
Works for:
  • Exfoliation
  • Anti-oxidation
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • Tea extract
  • cocos nucifera oil
  • epigallocatechin gallate
    • Show more
100% PURE - 18.3% Active Ingredients Vitamin C Glow Max Bright Mask 100% PURE 18.3% Active Ingredients Vitamin C Glow Max Bright Mask
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • Sunflower seed oil
  • persea gratissima oil
  • Rosehip oil
    • Show more
100% PURE - Bright Eyes Mask 100% PURE Bright Eyes Mask
Works for:
  • Moisturizing
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • caffeine
  • Tea extract
  • hyaluronic acid
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100% PURE - Green Tea Water Bomb Masks 100% PURE Green Tea Water Bomb Masks
Works for:
  • Moisturizing
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • Tea extract
  • hyaluronic acid
  • sodium hyaluronate
100% PURE - Caffeine Masks 100% PURE Caffeine Masks
Works for:
  • Moisturizing
  • Anti-oxidation
  • Evens skin tone
Irritancy risk:
Key ingredients:
  • arbutin
  • Tea extract
  • chondrus crispus
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100% PURE - Brightening Scrub + Mask 100% PURE Brightening Scrub + Mask
Works for:
  • Exfoliation
  • Anti-oxidation
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • jojoba esters
  • kojic acid
  • punica granatum extract
    • Show more
See all Masks

Exfoliators & peels

100% PURE - Strawberry Brightening Scrub 100% PURE Strawberry Brightening Scrub
Works for:
  • Exfoliation
  • Moisturizing
Irritancy risk:
Key ingredients:
  • lactic acid
  • glycerin
  • saccharum officinarum extract
100% PURE - 7% Fruit Acids Apple Enzyme Exfoliating Cleanser 100% PURE 7% Fruit Acids Apple Enzyme Exfoliating Cleanser
Works for:
  • Exfoliation
  • Cleansing
  • Anti-blemish
Irritancy risk:
Key ingredients:
  • lactic acid
  • glycerin
  • saccharum officinarum extract
    • Show more
100% PURE - 10% Fruit Acids Apple Enzyme Resurfacing Serum 100% PURE 10% Fruit Acids Apple Enzyme Resurfacing Serum
Works for:
  • Evens skin tone
  • Exfoliation
  • Anti-oxidation
    • Show more
Irritancy risk:
Key ingredients:
  • lactic acid
  • glycerin
  • hyaluronic acid
    • Show more
100% PURE - Pumpkin Enzyme Smoothing Mask 100% PURE Pumpkin Enzyme Smoothing Mask
Works for:
  • Exfoliation
  • Anti-oxidation
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • Tea extract
  • cocos nucifera oil
  • epigallocatechin gallate
    • Show more
100% PURE - Pumpkin Enzyme Scrub 100% PURE Pumpkin Enzyme Scrub
Works for:
  • Anti-aging
  • Exfoliation
  • Anti-oxidation
    • Show more
Irritancy risk:
Key ingredients:
  • lactic acid
  • camellia sinensis leaf extract
  • glycerin
    • Show more
100% PURE - Brightening Scrub + Mask 100% PURE Brightening Scrub + Mask
Works for:
  • Exfoliation
  • Anti-oxidation
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • jojoba esters
  • kojic acid
  • punica granatum extract
    • Show more
See all Exfoliators & peels

Toners, essences & mists

100% PURE - Rose Water Face Mist 100% PURE Rose Water Face Mist
Works for:
  • Moisturizing
  • Anti-aging
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • glycerin
  • sodium hyaluronate
100% PURE - Lavender Niacinamide Pore Minimizer Tonique 100% PURE Lavender Niacinamide Pore Minimizer Tonique
Works for:
  • Anti-aging
  • Moisturizing
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • niacinamide
  • glycerin
  • hamamelis virginiana extract
100% PURE - Restorative Sea Culture Hydrating Toner 100% PURE Restorative Sea Culture Hydrating Toner
Works for:
  • Moisturizing
  • Anti-aging
Irritancy risk:
Key ingredients:
  • algae extract
  • glycerin
  • hamamelis virginiana extract
    • Show more
See all Toners, essences & mists

Sunscreens

100% PURE - Tomato Lycopene SPF 20 100% PURE Tomato Lycopene SPF 20
Works for:
  • Moisturizing
  • Sun protection
  • Anti-oxidation
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Irritancy risk:
Key ingredients:
  • niacinamide
  • cocos nucifera oil
  • glycerin
    • Show more
100% PURE - Green Tea SPF 30 100% PURE Green Tea SPF 30
Works for:
  • Sun protection
  • Anti-oxidation
  • Moisturizing
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • caprylic/capric triglyceride
  • carthamus tinctorius seed oil
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See all Sunscreens

BB & CC creams

100% PURE - 2nd Skin Tint Foundation 100% PURE 2nd Skin Tint Foundation
Works for:
  • Moisturizing
  • Anti-aging
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • Tea extract
  • camellia sinensis leaf extract
  • punica granatum extract
    • Show more
100% PURE - BB Cream 100% PURE BB Cream
Works for:
  • Moisturizing
  • Evens skin tone
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • butyrospermum parkii butter
  • caprylic/capric triglyceride
  • glycerin
    • Show more
See all BB & CC creams

Primers

100% PURE - Mattifying Primer 100% PURE Mattifying Primer
Works for:
  • Anti-aging
  • Anti-oxidation
  • Moisturizing
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • chondrus crispus
  • euphorbia cerifera cera
    • Show more
100% PURE - Luminous Primer 100% PURE Luminous Primer
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-oxidation
Irritancy risk:
Key ingredients:
  • camellia sinensis leaf extract
  • jojoba esters
  • resveratrol
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See all Primers

Spot treatments

100% PURE - Tea Tree Concentrated Spot Treatment 100% PURE Tea Tree Concentrated Spot Treatment
Works for:
  • Evens skin tone
  • Exfoliation
  • Anti-aging
    • Show more
Irritancy risk:
Key ingredients:
  • lactic acid
See all Spot treatments

Sanitizers

100% PURE - Hand Sanitizer for All 100% PURE Hand Sanitizer for All
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • glycerin
See all Sanitizers

Uncategorized

100% PURE - Deep Hydration GWP with purchase of $120 + 100% PURE Deep Hydration GWP with purchase of $120 +
Works for:
  • Anti-aging
  • Moisturizing
  • Anti-blemish
    • Show more
Irritancy risk:
Key ingredients:
  • retinol
  • Vitamin C
  • camellia sinensis leaf extract
    • Show more
100% PURE - Brighten & Glow Facial 100% PURE Brighten & Glow Facial
Works for:
  • Moisturizing
Irritancy risk:
Key ingredients:
  • panthenol
  • cocos nucifera oil
  • glycerin
    • Show more
100% PURE - Vitamin C Mask 100% PURE Vitamin C Mask
Works for:
  • Anti-aging
  • Moisturizing
  • Evens skin tone
    • Show more
Irritancy risk:
Key ingredients:
  • colloidal oatmeal
  • niacinamide
  • Oatmeal extract
    • Show more
100% PURE - Multi Vitamin Antioxidants PM Eye Treatment 100% PURE Multi Vitamin Antioxidants PM Eye Treatment
Works for:
  • Evens skin tone
  • Anti-aging
  • Moisturizing
    • Show more
Irritancy risk:
Key ingredients:
  • retinol
  • tetrahexyldecyl ascorbate
  • Sunflower seed oil
    • Show more
100% PURE - Watermelon Cucumber Water Locking Serum 100% PURE Watermelon Cucumber Water Locking Serum
Works for:
  • Moisturizing
  • Anti-aging
Irritancy risk:
Key ingredients:
  • niacinamide
  • ceramide 1
  • chondrus crispus extract
    • Show more