100% PURE Vitamin C Serum

100% PURE Vitamin C Serum

Efficacy75/100IrritancyMedium

Works for

Moisturizing
Panthenol, Pyrus malus fruit extract + 7 more
Works well
What the product description says
“Stabilized vitamin C diminishes hyperpigmentation and neutralizes free radicals while organic extracts of evening primrose, witch hazel and flax seed soothe inflammation and maintain moisture levels.”
Source: Dermstore

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: panthenol, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: oenothera biennis oil, brassica oleracea italica seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~1.3–2%
Pyrus malus fruit extractKey activeEffect: MediumCan have some moisturizing properties due to its sugar content~2.5–3.7%
Vitis vinifera fruit extractKey activeEffect: MediumA plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds~1.8–2.6%
Superoxide dismutaseKey activeEffect: HighAn antioxidant enzyme that is naturally present in skin. It can help support skin barrier function and reduce inflammation in skin. It is used in topical medications for inflammatory skin conditions including atopic dermatitis (eczema) and psoriasis. There are three types of natural Superoxide Dismutase in human skin. The compound used in topical treatments and cosmetics are mimics of typically one of these natural variants~1.1–1.6%
Brassica oleracea italica seed oilKey active· EmollientEffect: MediumA plant seed oil that consists mainly of erucic acid and used to help soften the upper layer of the skin. This fatty acid can enhance penetration of other ingredients into the skin but it is not a good moisturizer on its own~0.6–1.4%
Oenothera biennis oilKey active· EmollientEffect: HighHelps soften the upper layer of the skin and can support skin barrier function~0.4–0.95%
Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–35%
TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~4.3–6.4%
Linum usitatissimum seed oilEffect: Low~0.4–0.95%
Anti-aging
Aloe barbadensis leaf juice, Magnesium ascorbyl phosphate + 2 more
May help
What the product description says
“A 100% natural, stable and potent Vitamin C boosting serum for all skin types that helps to firm the skin and brighten skin tone for a youthful looking complexion.”
Source: Naturisimo

This product contains superoxide dismutase, thioctic acid, tocopherol. These ingredients help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–35%
Magnesium ascorbyl phosphateEffect: LowA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~5.1–7.7%
TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~4.3–6.4%
Thioctic acidEffect: Low~0.6–1.4%
Evens skin tone
Magnesium ascorbyl phosphate
Not delivered
What the product description says
“A 100% natural, stable and potent Vitamin C boosting serum for all skin types that helps to firm the skin and brighten skin tone for a youthful looking complexion.”
Source: Naturisimo

This product contains ingredients (magnesium ascorbyl phosphate) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Magnesium ascorbyl phosphateEffect: LowA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~5.1–7.7%
Anti-oxidation
Side benefit · Tocopherol, Superoxide dismutase + 6 more
Works well

This product contains antioxidants (superoxide dismutase, thioctic acid, tocopherol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

TocopherolKey activeEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~4.3–6.4%
Superoxide dismutaseKey activeEffect: HighAn antioxidant enzyme that is naturally present in skin. It can help support skin barrier function and reduce inflammation in skin. It is used in topical medications for inflammatory skin conditions including atopic dermatitis (eczema) and psoriasis. There are three types of natural Superoxide Dismutase in human skin. The compound used in topical treatments and cosmetics are mimics of typically one of these natural variants~1.1–1.6%
Thioctic acidKey activeEffect: High~0.6–1.4%
Magnesium ascorbyl phosphateEffect: LowA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~5.1–7.7%
Pyrus malus fruit extractEffect: LowCan have some moisturizing properties due to its sugar content~2.5–3.7%
Vitis vinifera fruit extractEffect: LowA plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds~1.8–2.6%
Oenothera biennis oilEffect: LowHelps soften the upper layer of the skin and can support skin barrier function~0.4–0.95%
Salix alba bark extractEffect: LowA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect~0.1–0.3%

Can it cause trouble?

Irritancy
1 strong irritant: Hamamelis virginiana water
Medium risk
We flagged 9 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Salix alba bark extractA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effectHigh~0.1–0.3%est.
Hamamelis virginiana waterA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~0.1–0.4%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~23–35%est.
Magnesium ascorbyl phosphateA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very highMedium~5.1–7.7%est.
Pyrus malus fruit extractCan have some moisturizing properties due to its sugar contentMedium~2.5–3.7%est.
Vitis vinifera fruit extractA plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seedsMedium~1.8–2.6%est.
Brassica oleracea italica seed oilA plant seed oil that consists mainly of erucic acid and used to help soften the upper layer of the skin. This fatty acid can enhance penetration of other ingredients into the skin but it is not a good moisturizer on its ownMedium~0.6–1.4%est.
Oenothera biennis oilHelps soften the upper layer of the skin and can support skin barrier functionMedium~0.4–0.95%est.
EthylhexylglycerinA preservativeMedium~0.05–0.25%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Ingredients

Filter by role to see what each ingredient is doing.

Aloe barbadensis leaf juice~23–35%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAntibacterialAnti-inflammatoryReduces irritationReduces rednessAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Magnesium ascorbyl phosphate~5.1–7.7%
Irritant · medium
Irritation risk
Medium
Works for
Anti-agingEvens skin toneAnti-oxidation

A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high

More about Magnesium ascorbyl phosphate
Loofah cylindrica (vegetable cellulose)
Not recognized
Tocopherol~4.3–6.4%
Key active
Irritation risk
Low
Works for
Anti-oxidationAnti-inflammatoryAnti-agingMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Xanthan gum~2.9–4.4%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Pyrus malus fruit extract~2.5–3.7%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

Can have some moisturizing properties due to its sugar content

More about Pyrus malus fruit extract
Vitis vinifera fruit extract~1.8–2.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds

More about Vitis vinifera fruit extract
Panthenol~1.3–2%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Superoxide dismutase~1.1–1.6%
Key active
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatory

An antioxidant enzyme that is naturally present in skin. It can help support skin barrier function and reduce inflammation in skin. It is used in topical medications for inflammatory skin conditions including atopic dermatitis (eczema) and psoriasis. There are three types of natural Superoxide Dismutase in human skin. The compound used in topical treatments and cosmetics are mimics of typically one of these natural variants

More about Superoxide dismutase
Thioctic acid~0.6–1.4%
Key active
Irritation risk
Low
Works for
Anti-oxidationAnti-aging
More about Thioctic acid
Brassica oleracea italica seed oil~0.6–1.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A plant seed oil that consists mainly of erucic acid and used to help soften the upper layer of the skin. This fatty acid can enhance penetration of other ingredients into the skin but it is not a good moisturizer on its own

More about Brassica oleracea italica seed oil
Linum usitatissimum seed oil~0.4–0.95%
Formula
Irritation risk
Low
Works for
Moisturizing
More about Linum usitatissimum seed oil
Oenothera biennis oil~0.4–0.95%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidationAnti-blemishAnti-inflammatory

Helps soften the upper layer of the skin and can support skin barrier function

More about Oenothera biennis oil
Salix alba bark extract~0.1–0.3%
Irritant · high
Irritation risk
High
Works for
Anti-oxidationAnti-inflammatoryAnti-blemishExfoliation

A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect

More about Salix alba bark extract
Hamamelis virginiana water~0.1–0.4%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana water
Ethylhexylglycerin~0.05–0.25%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Ingredient list view

Aloe barbadensis leaf juice, Magnesium ascorbyl phosphate, Unknown, Tocopherol, Xanthan gum, Pyrus malus fruit extract, Vitis vinifera fruit extract, Panthenol, Superoxide dismutase, Thioctic acid, Brassica oleracea italica seed oil, Linum usitatissimum seed oil, Oenothera biennis oil, Salix alba bark extract, Hamamelis virginiana water, Ethylhexylglycerin

Compare prices

Retailers ranked by price — lowest first.

Amazon USPrice as of 11/11 18:02 GMT
$18.95
Buy

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
100% PUREVitamin C SerumYOUR PRODUCTAndalou NaturalsBrightening Turmeric + C Enlighten SerumSecret Beauty ClubHyaluronic Acid Soothing SerumTimeless Skin CareSkin Vitamin C Serum
Match—58%55%54%
Price$18.95$20.07+$1.12—$27.36+$8.41
Shared key ingredients—1 of 52 of 52 of 5
Key difference—Borago Officinalis Seed OilOatmeal ExtractVitamin C
Irritancy Medium High Low Low
Drying alcohol————
View product Shop Shop Shop

More alternatives: Goldfaden MD Brightening ElixirKaram MD Quench

Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 17 studies and safety reviews.

  1. 1
  2. 2
  3. 3
    Vitamin E in dermatologyncbi.nlm.nih.gov
  4. 4
    Vitamin E and Skin Healthlpi.oregonstate.edu
  5. 5
  6. 6

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.