100% PURE Hydra Drench Cream

100% PURE Hydra Drench Cream

Efficacy100/100IrritancyHigh

Works for

Moisturizing
Niacinamide, Panthenol + 14 more
Works well
What the product description says
“This lightweight, quickly absorbing formula effectively re-hydrates the appearance of thirsty skin with omega fatty acid-rich gel-water from chia seeds.”
Source: 100% Pure

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: simmondsia chinensis seed oil, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.4–6.6%
PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.35–0.85%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.5–5.2%
Sodium pcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~3.3–4.9%
Jojoba estersKey active· EmollientEffect: HighAn emollient made of jojoba oil. Helps soften the skin and support its barrier function~2–2.9%
Simmondsia chinensis seed oilKey active· Emollient, OcclusiveEffect: HighSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.~1.6–2.4%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~1.4–2.1%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~1.1–1.6%
Salvia hispanica seed oilKey active· EmollientEffect: HighChia seed oil. Helps to soften the upper layer of the skin and might be helpful in repairing skin barrier~0.45–1.1%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.35–0.8%
TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~0.35–0.85%
Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–35%
Arachidyl alcohol· EmollientEffect: LowUsed to soften the upper layer of the skin and create a thicker product consistency~0.9–1.4%
Behenyl alcohol· Emollient, OcclusiveEffect: LowNon-drying alcohol that helps water and oil mix together. Also serves as an emollient~0.2–0.75%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.55–1.25%
Rosa damascena flower waterEffect: Low, below effective doseUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating~0.45–1.05%

Can it cause trouble?

Irritancy
6 strong irritants: Rosa damascena flower water, Citrus aurantium bergamia fruit oil + 4 more — patch-test recommended
High risk
We flagged 14 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Rosa damascena flower waterUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritatingHigh~0.45–1.05%est.
Citrus aurantium bergamia fruit oilA plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivityHigh~0.2–0.75%est.
Lavandula angustifolia flower oilA fragrant plant oil, can be irritatingHigh~0.15–0.65%est.
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.1–0.4%est.
CitralA fragrance with a lemon scent. A likely irritantHigh~0.1–0.35%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.1–0.3%est.
LinaloolA fragrance. Can be irritatingHigh~0.05–0.3%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~23–35%est.
Isoamyl laurateHelps stabilize emulsions and create a nice product textureMedium~2.8–4.2%est.
Jojoba estersAn emollient made of jojoba oil. Helps soften the skin and support its barrier functionMedium~2–2.9%est.
Simmondsia chinensis seed oilSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.Medium~1.6–2.4%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~1.1–1.6%est.
Phytic acidAn alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmeticsMedium~0.15–0.65%est.
Dehydroacetic acidA preservativeMedium~0.15–0.5%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Ingredients

Filter by role to see what each ingredient is doing.

Aloe barbadensis leaf juice~23–35%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingReduces rednessReduces irritationAntibacterialAnti-inflammatoryAnti-agingAnti-blemish

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Glycerin~3.5–5.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Niacinamide~4.4–6.6%
Hero · Moisturizing
Irritation risk
Low
Works for
Evens skin toneMoisturizingAnti-blemishAnti-agingReduces irritationAnti-inflammatoryReduces rednessAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Sodium pca~3.3–4.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca
Isoamyl laurate~2.8–4.2%
Irritant · medium
Irritation risk
Medium

Helps stabilize emulsions and create a nice product texture

More about Isoamyl laurate
Jojoba esters~2–2.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient made of jojoba oil. Helps soften the skin and support its barrier function

More about Jojoba esters
Simmondsia chinensis seed oil~1.6–2.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

More about Simmondsia chinensis seed oil
Squalane~1.4–2.1%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Persea gratissima oil~1.1–1.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Arachidyl alcohol~0.9–1.4%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to soften the upper layer of the skin and create a thicker product consistency

More about Arachidyl alcohol
Tocopherol~0.55–1.25%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-agingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Rosa damascena flower water~0.45–1.05%
Irritant · high
Irritation risk
High
Works for
MoisturizingAnti-oxidation

Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating

More about Rosa damascena flower water
Salvia hispanica seed oil~0.45–1.1%
Key active
Irritation risk
Low
Works for
Moisturizing

Chia seed oil. Helps to soften the upper layer of the skin and might be helpful in repairing skin barrier

More about Salvia hispanica seed oil
Trehalose~0.35–0.85%
Key active
Irritation risk
Low
Works for
Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose
Panthenol~0.35–0.85%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Sodium hyaluronate~0.35–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Opuntia ficus-indica extract~0.35–0.8%
Formula
Citrus aurantium bergamia fruit oil~0.2–0.75%
Irritant · high
Irritation risk
High

A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity

More about Citrus aurantium bergamia fruit oil
Lavandula angustifolia flower oil~0.15–0.65%
Irritant · high
Irritation risk
High

A fragrant plant oil, can be irritating

More about Lavandula angustifolia flower oil
Phytic acid~0.15–0.65%
Irritant · medium
Irritation risk
Medium

An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics

More about Phytic acid
Xanthan gum~0.15–0.65%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Dehydroacetic acid~0.15–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Dehydroacetic acid
Behenyl alcohol~0.2–0.75%
Formula
Irritation risk
Low
Works for
Moisturizing

Non-drying alcohol that helps water and oil mix together. Also serves as an emollient

More about Behenyl alcohol
Arachidyl glucoside~0.1–0.45%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Arachidyl glucoside
Benzyl alcohol~0.1–0.4%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Citral~0.1–0.35%
Irritant · high
Irritation risk
High

A fragrance with a lemon scent. A likely irritant

More about Citral
Limonene~0.1–0.3%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Linalool~0.05–0.3%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Ingredient list view

Aloe barbadensis leaf juice, Glycerin, Niacinamide, Sodium pca, Isoamyl laurate, Jojoba esters, Simmondsia chinensis seed oil, Squalane, Persea gratissima oil, Arachidyl alcohol, Tocopherol, Rosa damascena flower water, Salvia hispanica seed oil, Trehalose, Panthenol, Sodium hyaluronate, Opuntia ficus-indica extract, Citrus aurantium bergamia fruit oil, Lavandula angustifolia flower oil, Phytic acid, Xanthan gum, Dehydroacetic acid, Behenyl alcohol, Arachidyl glucoside, Benzyl alcohol, Citral, Limonene, Linalool

Compare prices

Retailers ranked by price — lowest first.

100% Pure40 ml
$48.00
Buy
Amazon US1 ouncesPrice as of 11/10 00:02 GMT
$48.00
Buy

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
100% PUREHydra Drench CreamYOUR PRODUCThwarang'Bellflower Moisturizing Barrier CreamEveredenKids Multi-Vitamin Face Cream Melon JuiceIsdinceuticsHyaluronic Moisture Oily and Combination Skin
Match—89%89%89%
Price$48.00$14.18−$33.82$9.00−$39.00—
Shared key ingredients—9 of 128 of 127 of 12
Key difference—AdenosineCeramide NpUrea
Irritancy High Medium Medium Medium
Drying alcohol————
View product Shop Shop Shop

More alternatives: Lierac Mésolift Remineralising Anti-Fatigue CreamKAINE Caffetinal Cream

Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Product summary

"100% PURE - Hydra Drench Cream" is a well-rounded moisturizing product. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Panthenol, glycerin, hyaluronic acid and sodium pca in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Salvia hispanica seed oil, cocos nucifera oil, cetearyl alcohol and glyceryl stearate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • This formulation also includes panthenol (pro-vitamin B5) at about 1.20% - 1.80% concentration. In this concentration, panthenol works effectively to improve the skin barrier and reduce inflammation.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "100% PURE" is cruelty free and so is its parent company.

Price

The product retails from 33.60$ up to 48.00$ in the United States and for 43.50£ in the United Kingdom.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 16 studies and safety reviews.

  1. 1
  2. 2
  3. 3
  4. 4
    Vitamin E in dermatologyncbi.nlm.nih.gov
  5. 5
    Vitamin E and Skin Healthlpi.oregonstate.edu
  6. 6

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.