What's In My Jar
100% PURE Vitamin C Brightening Eye Cream
100% PURE

100% PURE Vitamin C Brightening Eye Cream

Efficacy25/100IrritancyLow
See all ingredients
Edit

Works for

1 of 3 advertised claims delivered

Moisturizing
Caprylic/capric triglyceride, Glycerin + 12 more
Good evidence
What the product description says
“Hydrating humectants, nourishing plant oils, and clinically-proven apple saccharides deeply moisturize, boosting skin hydration by 88% within 30 minutes, leaving your eyes feeling soothed, plumped, and revitalized.”
Source: 100% Pure

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~4.6–6.9%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.3–4.9%
Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~3.9–5.8%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.2–0.7%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.55–1.25%
Rosa canina seed oilKey activeEffect: HighA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~0.4–0.9%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~1.3–2%
Ethylhexyl olivateKey activeEffect: HighHelps soften the upper layer of the skin~1.1–1.6%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~1.5–2.3%
Cetyl palmitateKey active· EmollientEffect: MediumAn emollient that helps soften the skin and is used to improve product texture and stability~2–3%
Pyrus malus fruit extractKey activeEffect: MediumCan have some moisturizing properties due to its sugar content~0.55–1.3%
Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–34%
Behenyl alcohol· Emollient, OcclusiveEffect: LowNon-drying alcohol that helps water and oil mix together. Also serves as an emollient~3–4.5%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.7%
Evens skin tone
Tetrahexyldecyl ascorbate
Weak evidence
What the product description says
“Vitamin C Brightening Eye Cream”
Source: 100% Pure

Effective ingredients missing or their concentration is too low

Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~0.9–1.35%
Anti-aging
Aloe barbadensis leaf juice, Tocopherol + 1 more
Weak evidence
What the product description says
“By stimulating collagen and elastin production, it visibly firms and lifts the delicate eye area, reducing the appearance of fine lines, crow’s feet, and puffiness.”
Source: 100% Pure

Effective ingredients missing or their concentration is too low.

Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–34%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~0.9–1.35%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.3–0.7%

Can it cause trouble?

Irritancy
11 flagged ingredients
Low risk
We flag 11 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.1–0.35%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~23–34%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~4.6–6.9%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~1.3–2%est.
Tetrahexyldecyl ascorbateBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.Medium~0.9–1.35%est.
Pyrus malus fruit extractCan have some moisturizing properties due to its sugar contentMedium~0.55–1.3%est.
Myrciaria dubia fruit extractA plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lackingMedium~0.4–0.95%est.
Malpighia glabra fruit extractA plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lackingMedium~0.4–0.9%est.
Rosa canina seed oilA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishesMedium~0.4–0.9%est.
Dehydroacetic acidA preservativeMedium~0.15–0.6%est.
Cetearyl glucosideHelps water and oil in the product mix well together and improves product textureMedium~0.15–0.6%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~1.5–2.3%est.
Edit

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Write a review · ~30s

Ingredients

Filter by role to see what each ingredient is doing.

Aloe barbadensis leaf juice~23–34%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAntibacterialAnti-inflammatoryReduces rednessReduces irritationAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Glycerin~3.3–4.9%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Caprylic/capric triglyceride~4.6–6.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Helianthus annuus seed oil~3.9–5.8%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Behenyl alcohol~3–4.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Non-drying alcohol that helps water and oil mix together. Also serves as an emollient

More about Behenyl alcohol
Cetyl palmitate~2–3%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin and is used to improve product texture and stability

More about Cetyl palmitate
Cetearyl alcohol~1.5–2.3%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Persea gratissima oil~1.3–2%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Ethylhexyl olivate~1.1–1.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Ethylhexyl olivate
Tetrahexyldecyl ascorbate~0.9–1.35%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin toneAnti-aging

Being a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.

More about Tetrahexyldecyl ascorbate
Pyrus malus fruit extract~0.55–1.3%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

Can have some moisturizing properties due to its sugar content

More about Pyrus malus fruit extract
Squalane~0.55–1.25%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Myrciaria dubia fruit extract~0.4–0.95%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking

More about Myrciaria dubia fruit extract
Malpighia glabra fruit extract~0.4–0.9%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking

More about Malpighia glabra fruit extract
Rosa canina seed oil~0.4–0.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryAnti-oxidation

A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes

More about Rosa canina seed oil
Tocopherol~0.3–0.7%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Sodium hyaluronate~0.2–0.7%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Dehydroacetic acid~0.15–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Dehydroacetic acid
Cetearyl glucoside~0.15–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil in the product mix well together and improves product texture

More about Cetearyl glucoside
Cetearyl olivate~0.15–0.55%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Cetearyl olivate
Sorbitan olivate~0.15–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan olivate
Sodium phytate~0.1–0.4%
Formula
Irritation risk
Low

Used to stabilize product formulations

More about Sodium phytate
Xanthan gum~0.1–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Benzyl alcohol~0.1–0.35%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Ingredient list view

Aloe barbadensis leaf juice, Glycerin, Caprylic/capric triglyceride, Helianthus annuus seed oil, Behenyl alcohol, Cetyl palmitate, Cetearyl alcohol, Persea gratissima oil, Ethylhexyl olivate, Tetrahexyldecyl ascorbate, Pyrus malus fruit extract, Squalane, Myrciaria dubia fruit extract, Malpighia glabra fruit extract, Rosa canina seed oil, Tocopherol, Sodium hyaluronate, Dehydroacetic acid, Cetearyl glucoside, Cetearyl olivate, Sorbitan olivate, Sodium phytate, Xanthan gum, Benzyl alcohol

Compare prices

Retailers ranked by price — lowest first.

100% Pure
$49.00
Buy

Affiliate links · prices updated regularly

Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 17 studies and safety reviews.

  1. 1
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  2. 2
    Effect of Olive and Sunflower Seed Oil on the Adult Skin Barrier: Implications for Neonatal Skin Careonlinelibrary.wiley.com
  3. 3
    Topically Applied Sunflower Seed Oil Prevents Invasive Bacterial Infections in Preterm Infants in Egyptjournals.lww.com
  4. 4
    Effect of topically applied lipids on surfactant-irritated skinonlinelibrary.wiley.com
  5. 5
    Impact of topical oils on the skin barrier: possible implications for neonatal health in developing countriesonlinelibrary.wiley.com
  6. 6
    Double-blind, half-face study comparing topical vitamin C and vehicle for rejuvenation of photodamagencbi.nlm.nih.gov
100% PURE Vitamin C Brightening Eye Cream
100% PUREVitamin C Brightening Eye Cream
Buy at 100% Pure$49.00Amazon

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Buy at 100% Pure$49.00Amazon

As an Amazon Associate, WIMJ earns from qualifying purchases.