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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"How these products will help you Removes dirt, excess oil, and makeup without leaving your skin dry Gives a balanced and more even complexion Reduces the appearance of pores Helps keep skin blemish free Diminishes the look of fine lines and wrinkles Locks in moisture for all-day hydration Safe for all skin types Toxic-Twelve free Guaranteed results What each product does Vitamin C Facial Cleanser (3 fl."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: copper tripeptide-1, palmitoyl tripeptide-38.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Rejuvenating serum that gently exfoliates the skin to reveal fresh, new skin that is visibly smoother, firmer, and less prone to breakouts."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Lightweight, fast-absorbing moisturizer that locks in all-day hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, oryza sativa bran oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: copper tripeptide-1, palmitoyl tripeptide-38, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: sodium ascorbyl phosphate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis leaf extract, sodium ascorbyl phosphate also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Exfoliation
Moisturizing
Anti-oxidation
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
Works as a cleansing agent
8.4% - 10.2%
Helps water and oil mix together. Can be used as a cleansing agent
5.1% - 6.2%
Helps oil and water mix together and works as a cleansing agent
3.8% - 4.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.3% - 2.9%
Helps oil and water mix together. Can be irritating
1.9% - 2.4%
Used to create a thicker product consistency and stabilize the formulation
1.6% - 1.9%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1.3% - 1.6%
Helps soften the upper layer of the skin and create a nice product finish
1.2% - 1.4%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.9% - 1.1%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.65% - 1%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.6% - 0.85%
A seaweed extract that helps attract water to the upper layer of the skin and might have an anti-oxidant effect
0.5% - 0.75%
Helps soften the upper layer of the skin and might have some anti-oxidant properties
0.5% - 0.75%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.45% - 0.65%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
Helps create a more spreadable product texture
0.4% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.6%
A preservative
0.3% - 0.6%
Plain old water
0.3% - 0.55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.25% - 0.5%
An aluminum salt of allantoin. Can have an exfoliating and mattifying effect. Can be irritating
0.25% - 0.5%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
A preservative
0.25% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.25% - 0.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
2.5%
Declared
The ingredient is not recognized
TBC
Plain old water
0.25% - 0.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.5%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.25% - 0.5%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
2.5%
Declared
Helps oil and water mix together
0.3% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.55%
Used to thicken product formulations and create gel-like textures
0.3% - 0.6%
A preservative
0.3% - 0.55%
A preservative
0.25% - 0.5%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.55%
0.3% - 0.6%
Plain old water
0.3% - 0.55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.35% - 0.65%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.35% - 0.65%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.35% - 0.65%
Helps to soften the upper layer of the skin without creating a greasy texture
0.3% - 0.6%
Helps oil and water mix together and works as an emollient
0.45% - 0.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.35% - 0.65%
Helps oil and water mix together
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.55%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.3% - 0.5%
A naturally occurring peptide. One of the most studied peptides in dermatology. It is sometimes abbreviated GHK-Cu. Belongs to the class of carrier peptides. It stimulates both synthesis and breakdown of collagen in skin. It is released in skin wounds and inflammation to support healing. It accelerates wound-healing of the skin and can stimulate hair growth. There are preliminary studies that confirm that copper tripeptide can help support collagen production reducing fine lines and wrinkles and decrease inflammation in skin.
0.3% - 0.5%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.3% - 0.55%
Helps oil and water mix together
0.3% - 0.55%
Helps attract water to the upper layer of the skin and improves the product texture
0.3% - 0.55%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.35% - 0.6%
Used to improve product texture and help oil and water mix together
0.3% - 0.6%
Helps oil and water mix together
0.3% - 0.55%
Used to stabilize product formulations and help soften the upper layer of the skin
0.35% - 0.6%
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
0.3% - 0.5%
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
0.3% - 0.55%
Typically contains hyaluronic acid that helps attract water to the upper layer of the skin. Might contain allantoin that is helpful in calming down inflammation. There is no evidence that it can have any further benefits for the skin, especially when used in skincare products
0.3% - 0.5%
Helps thicken the product formula and create a nice product formulation
0.3% - 0.55%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.3% - 0.55%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.25% - 0.5%
A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.3% - 0.55%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.3% - 0.6%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.25% - 0.45%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.3% - 0.55%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.3% - 0.55%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.3% - 0.6%
Plant extract that might have some anti-oxidant properties. Can be irritating
0.2% - 0.4%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.25% - 0.5%
Helps soften the upper layer of the skin and might have some anti-oxidant properties
0.25% - 0.4%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.3%
Stabilizes the product formulation
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
A preservative
0.15% - 0.25%
Used to adjust pH of the product and can help improve the product's smell
0.1% - 0.15%

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