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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Even Skintone Smoothing Serum Mild"
From product name
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: lactic acid, niacinamide, salicylic acid

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: salicylic acid. This ingredient is used for treating acne and can have a noticeable effect.

In addition, this product contains niacinamide. It can help in reducing blemishes, even though it is less effective.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: lactic acid.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid, salicylic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, lactic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Anti-aging
Exfoliation
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
alcohol denat.
does not have skin benefit
citric acid
does not have skin benefit
lactic acid
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
7.9% - 9.7%
Can work as an exfoliant but is typically used to adjust the product pH
4.4% - 5.3%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
3.1% - 3.8%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2.3% - 2.8%
Helps to improve the product consistency
1.8% - 2.2%
Used to adjust the product's pH
1.6% - 1.9%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.95% - 1.2%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.75% - 1.15%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.75% - 1.15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.65% - 1%
Used to thicken product formulations and create gel-like textures
0.55% - 0.85%
Helps preserve products and creates a nice product texture
0.5% - 0.7%
Plain old water
0.4% - 0.6%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.35% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.6%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.3% - 0.55%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.3% - 0.55%
Helps to improve the product consistency
0.25% - 0.45%
Used to adjust the product's pH
0.25% - 0.45%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.2% - 0.4%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.2% - 0.35%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.2% - 0.35%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.2% - 0.35%
Used to thicken product formulations and create gel-like textures
0.15% - 0.3%
Helps preserve products and creates a nice product texture
0.15% - 0.3%
A preservative
0.1% - 0.25%
A preservative
0.05% - 0.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.1% - 0.15%

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