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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Tula Skincare Detox In A Jar Exfoliating Treatment Mask (formerly known as Exfoliating Treatment Mask) delivers an even, glowing complexion for skin."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Detox In A Jar Exfoliating Treatment Mask"
From product name
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Plant-based, biodegradable beads also help exfoliation by releasing hydrating nutrients including jojoba and vitamin E to heal and calm skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed rice protein.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: carthamus tinctorius seed oil, octyldodecyl neopentanoate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia sinensis leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.8% - 5.9%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
4.7% - 5.7%
Helps stabilize the product formulation
3.3% - 4.1%
2.7% - 3.3%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
2.3% - 2.8%
An emollient that helps soften the skin. Often used to stabilize other ingredients, for example, sunscreen
1.9% - 2.3%
Helps water and oil mix together
1.6% - 2%
Consists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect
1.4% - 1.7%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
1.2% - 1.4%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
1% - 1.2%
Can work as an exfoliant but is typically used to adjust the product pH
0.8% - 1.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.9% - 1.1%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.75% - 1.1%
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
0.65% - 1%
0.65% - 1%
A plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lacking
0.6% - 0.9%
An emollient that helps soften the skin and might help calm down inflammation
0.65% - 0.95%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.55% - 0.85%
Helps soften the upper layer of the skin
0.5% - 0.8%
0.5% - 0.75%
0.5% - 0.75%
Helps attract water to the upper layer of the skin
0.45% - 0.7%
0.5% - 0.75%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.5% - 0.7%
0.5% - 0.75%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.5% - 0.8%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.5% - 0.8%
Helps attract water to the upper layer of the skin. Is claimed to support the growth of "good" bacteria in skin (as a "prebiotic"), but the research is lacking
0.45% - 0.7%
Helps attract water to the upper layer of the skin
0.45% - 0.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.75%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.5% - 0.7%
Used to create a thicker product consistency
0.5% - 0.75%
Used to creat a nice product texture and support penetration of other ingredients
0.45% - 0.7%
Helps preserve products and creates a nice product texture
0.5% - 0.75%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.5% - 0.8%
A preservative
0.45% - 0.7%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
0.5% - 0.7%
0.45% - 0.65%
An essential oil. Can be irritating
0.3% - 0.55%
Used as a fragrance. It can be irritating and cause photosensitivity
0.3% - 0.6%
0.3% - 0.55%
0.3% - 0.55%
0.3% - 0.55%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.25% - 0.5%
A preservative
0.25% - 0.45%
0.25% - 0.45%
A preservative
0.2% - 0.35%
A fragrance. Can be irritating
0.2% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A dye
0.15% - 0.3%
A colorant adding a green color. Usually is not irritating
0.15% - 0.25%
0.1% - 0.15%
A blue pigment
0.1% - 0.15%

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HoliFrog - Kosi Multi-Acid Mask
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Dr Sebagh - Deep Exfoliating Mask Sensitive
Gallinée - Care Mask
Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources