1/1
key active shared
1/1
hero shared
26%
of the original's ingredients
Why it's a dupe
- Both are cleansers.
- Same hero ingredients:Niacinamide
- Both contain niacinamide.
- Both work for:Anti-blemish
The closest dupe for Tower 28 Beauty SOS Gel Cleanser is NØIE EC-NI Micellar Gel Cleanser, an 89% match: it shares 3 of the original's 7 key ingredients (Niacinamide, Glycerin and Caprylyl/capryl glucoside).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.










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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.