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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A supernatural, high-performance eye serum that targets severe wrinkles and under-eye bags to restore a look of youth."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.These ingredients - dipalmitoyl hydroxyproline, hyaluronic acid - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Fine Lines and Wrinkles, Loss of Firmness and Elasticity, and Dark Circles Formulation."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, diglycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
25% - 31%
Plain old water
12% - 15%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.9% - 7.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 4.3%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
2.8% - 3.4%
Helps soften the upper layer of the skin
2.2% - 2.7%
Helps attract water to the upper layer of the skin
1.6% - 2%
Used to create a thicker product consistency and help soften the upper layer of the skin
1.5% - 1.8%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.3% - 1.6%
Helps oil and water mix together
0.8% - 1.2%
Helps soften the upper layer of the skin
0.6% - 0.95%
0.5% - 0.75%
Is claimed to stimulate collagen and elastin production, as well as work as an anti-oxidant. There is however not enough evidence for its effectiveness
0.25% - 0.5%
Might be able to neutralize free radicals in skin. Also works as a humectant
0.25% - 0.45%
Helps oil and water mix together and helps preserve the product formulation
0.3% - 0.5%
0.25% - 0.45%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.25% - 0.45%
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.35%
0.2% - 0.35%
0.2% - 0.35%
0.15% - 0.25%
0.15% - 0.25%
Helps attract water to the upper layer of the skin
0.15% - 0.25%
0.15% - 0.3%
Helps soften the upper layer of the skin and might as well help to attract moisture to its upper layer
0.15% - 0.25%
0.15% - 0.3%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.15% - 0.3%
0.1% - 0.2%
A tree rasin that could temporarily tighten the skin and might help regulate sebum production, but the research on its effectiveness in skin is lacking
0.25% - 0.45%
Derived from brown algae. Helps attract water to the upper layer of the skin
0.15% - 0.25%
Helps neutralize free radicals in skin and might help to reduce inflammation
0.2% - 0.35%
0.2% - 0.35%
0.2% - 0.4%
0.2% - 0.35%
0.15% - 0.3%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.2% - 0.35%
An algae extract that might have anti-oxidant properties
0.15% - 0.3%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
0.25% - 0.45%
0.2% - 0.35%
0.15% - 0.3%
0.15% - 0.3%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.15% - 0.3%
Used as a fragrance
0.2% - 0.35%
0.2% - 0.35%
0.2% - 0.35%
0.2% - 0.35%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.15% - 0.3%
A plant extract that might help neutralize free radicals in skin
0.2% - 0.35%
0.2% - 0.35%
A plant extract that may contain a small amount of essential oils. Might be helpful in neutralizing free radicals in skin
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
0.25% - 0.45%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.25% - 0.5%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.25% - 0.45%
Helps soften the upper layer of the skin
0.2% - 0.35%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.2% - 0.4%
Helps oil and water mix together
0.3% - 0.5%
Used to stabilize the product formulation and can help absorb oil
0.25% - 0.45%
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
Helps to soften the upper layer of the skin
0.2% - 0.4%
Helps oil and water mix together. Can be irritating
0.3% - 0.5%
0.2% - 0.35%
A fragrance. Can be irritating
0.2% - 0.35%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.3%
Helps mask the small of other ingredients and improve the product texture
0.25% - 0.5%
Used to create a thicker product consistency
0.2% - 0.35%
Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
0.2% - 0.4%
Helps oil and water mix together
0.2% - 0.35%
Helps attract water to the upper layer of the skin and improves the product texture
0.15% - 0.3%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.15% - 0.3%
An unspecified blend of fragrant irritating ingredients
0.2% - 0.35%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.25%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.15% - 0.3%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance. Is a likely irritant
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
A fragrance. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources