Taaj

Taaj Kashemire Moisturizing Serum

Name: Taaj - Kashemire Moisturizing Serum
Brand: Taaj

Efficacy100/100IrritancyHigh

See all ingredients

Works for

Moisturizing

Niacinamide, Urea + 18 more

Works well

What the product description says

“Kashemire Moisturizing Serum”

From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, helianthus annuus seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, urea

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.6–1.9%

UreaHero· HumectantEffect: HighNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations~1.1–1.3%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.8–4.7%

Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~2.3–2.8%

Oenothera biennis oilKey active· EmollientEffect: HighHelps soften the upper layer of the skin and can support skin barrier function~1.4–1.7%

ArginineKey active· Humectant, OcclusiveEffect: HighAn amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin~0.45–0.7%

Vitis vinifera seed oilKey active· EmollientEffect: HighA great emollient that can also have anti-oxidant properties~0.4–0.6%

Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~0.3–0.6%

Sodium pcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.25–0.45%

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.2–0.4%

Sodium lactateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product~0.2–0.4%

Hydrolyzed rice proteinKey active· HumectantEffect: MediumHelps attract water to the upper layer of the skin. Might have some anti-oxidant properties~0.2–0.4%

Hippophae rhamnoides fruit oilKey activeEffect: MediumA plant oil that might somewhat help to neutralize free radicals. It could be irritating~0.2–0.4%

Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~6.7–8.2%

Dicaprylyl carbonate· EmollientEffect: LowHelps products spread more easily and works as an emollient to soften skin~3.1–3.8%

Glyceryl caprylate· EmollientEffect: LowAn emollient that can also help water and oil mix together, as well as prevent bacteria growth in products~0.45–0.7%

TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.35%

Avena sativa kernel oilUnder-dosedAn effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties~0.45–0.65%

PanthenolUnder-dosedHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.2–0.4%

AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.2–0.35%

Anti-aging

Side benefit · Niacinamide, Aloe barbadensis leaf juice + 1 more

Works well

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.6–1.9%

Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~6.7–8.2%

Evens skin tone

Side benefit · Niacinamide

Works well

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Anti-blemish

Side benefit · Niacinamide, Aloe barbadensis leaf juice + 2 more

Works well

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

Oenothera biennis oilEffect: LowHelps soften the upper layer of the skin and can support skin barrier function~1.4–1.7%

AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.2–0.35%

Can it cause trouble?

Irritancy

8 strong irritants: Parfum, Sodium anisate + 6 more — patch-test recommended

High risk

We flagged 18 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.3–0.6%est.

Sodium anisateUsed as a fragranceHigh~0.25–0.45%est.

Hippophae rhamnoides fruit oilA plant oil that might somewhat help to neutralize free radicals. It could be irritatingHigh~0.2–0.4%est.

Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.15–0.3%est.

Benzyl salicylateA fragrance. Is a likely irritantHigh~0.15–0.25%est.

GeraniolA fragrance. Can be irritatingHigh~0.15–0.25%est.

LinaloolA fragrance. Can be irritatingHigh~0.15–0.25%est.

Benzyl benzoateFragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritatingHigh~0.1–0.2%est.

CitronellolA fragrance. Can be irritatingHigh~0.1–0.15%est.

Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.05–0.1%est.

Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~6.7–8.2%est.

Oenothera biennis oilHelps soften the upper layer of the skin and can support skin barrier functionMedium~1.4–1.7%est.

Acrylates crosspolymerHelps create a nicer product textureMedium~0.75–1.15%est.

Sodium levulinateA preservativeMedium~0.55–0.8%est.

Vitis vinifera seed oilA great emollient that can also have anti-oxidant propertiesMedium~0.4–0.6%est.

Olea europaea leaf extractA plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missingMedium~0.2–0.35%est.

Sodium lactateHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the productMedium~0.2–0.4%est.

Potassium sorbateA preservativeMedium~0.2–0.35%est.

Comedogenic

1 ingredient rated 2 or more on the 0–5 pore-clogging scale

1 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~2.3–2.8%est.

Alternatives

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BABOR LIFTING RX Lift Serum

Closest match90% match

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%

Formula

Irritation risk: Low

Plain old water

More about Water

Aloe barbadensis leaf juice~6.7–8.2%

Irritant · medium

Irritation risk: Medium

Works for

MoisturizingReduces rednessReduces irritationAntibacterialAnti-inflammatoryAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice

Glycerin~3.8–4.7%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Dicaprylyl carbonate~3.1–3.8%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps products spread more easily and works as an emollient to soften skin

More about Dicaprylyl carbonate

Cetearyl alcohol~2.3–2.8%

Key activeComedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol

Propanediol~1.9–2.3%

Formula

Irritation risk: Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol

Niacinamide~1.6–1.9%

Hero · Moisturizing, Anti-blemish

Irritation risk: Low

Works for

Evens skin toneAnti-agingMoisturizingAnti-blemishReduces irritationAnti-inflammatoryAntibacterialReduces redness

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide

Oenothera biennis oil~1.4–1.7%

Key activeIrritant · medium

Irritation risk: Medium

Works for

MoisturizingAnti-oxidationAnti-blemishAnti-inflammatory

Helps soften the upper layer of the skin and can support skin barrier function

More about Oenothera biennis oil

Urea~1.1–1.3%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingExfoliation

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

More about Urea

Acrylates crosspolymer~0.75–1.15%

Irritant · medium

Irritation risk: Medium

Helps create a nicer product texture

More about Acrylates crosspolymer

Propolis cera~0.65–1%

Formula

Irritation risk: Low

More about Propolis cera

Sodium levulinate~0.55–0.8%

Irritant · medium

Irritation risk: Medium

A preservative

More about Sodium levulinate

Arginine~0.45–0.7%

Key active

Irritation risk: Low

Works for

Moisturizing

An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin

More about Arginine

Avena sativa kernel oil~0.45–0.65%

Under-dosed

Irritation risk: Low

Works for

Moisturizing

An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties

More about Avena sativa kernel oil

Glyceryl caprylate~0.45–0.7%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products

More about Glyceryl caprylate

Gossypium hirsutum seed oil~0.35–0.65%

Formula

Irritation risk: Low

More about Gossypium hirsutum seed oil

Parfum~0.3–0.6%

Irritant · high

Irritation risk: High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum

Vitis vinifera seed oil~0.4–0.6%

Key activeIrritant · medium

Irritation risk: Medium

Works for

MoisturizingAnti-oxidation

A great emollient that can also have anti-oxidant properties

More about Vitis vinifera seed oil

Helianthus annuus seed oil~0.3–0.6%

Key active

Irritation risk: Low

Works for

Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil

Sodium benzoate~0.25–0.5%

Formula

Irritation risk: Low

A preservative

More about Sodium benzoate

Sodium pca~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca

Sodium anisate~0.25–0.45%

Irritant · high

Irritation risk: High

Used as a fragrance

More about Sodium anisate

Allantoin~0.2–0.35%

Under-dosed

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryReduces irritationReduces rednessAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin

Hippophae rhamnoides fruit oil~0.2–0.4%

Key activeIrritant · high

Irritation risk: High

Works for

MoisturizingAnti-oxidationAnti-inflammatory

A plant oil that might somewhat help to neutralize free radicals. It could be irritating

More about Hippophae rhamnoides fruit oil

Hydrolyzed rice protein~0.2–0.4%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-oxidation

Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties

More about Hydrolyzed rice protein

Hydrolyzed sericin~0.2–0.4%

Formula

Irritation risk: Low

More about Hydrolyzed sericin

Sodium gluconate~0.2–0.4%

Formula

Irritation risk: Low

Helps stabilize product formulations

More about Sodium gluconate

Sodium hyaluronate~0.2–0.4%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate

Olea europaea leaf extract~0.2–0.35%

Irritant · medium

Irritation risk: Medium

Works for

Anti-oxidation

A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing

More about Olea europaea leaf extract

Panthenol~0.2–0.4%

Under-dosed

Irritation risk: Low

Works for

MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol

Sodium lactate~0.2–0.4%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

More about Sodium lactate

Benzyl alcohol~0.15–0.3%

Irritant · high

Irritation risk: High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol

Potassium sorbate~0.2–0.35%

Irritant · medium

Irritation risk: Medium

A preservative

More about Potassium sorbate

Tocopherol~0.2–0.35%

Formula

Irritation risk: Low

Works for

Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol

Benzyl salicylate~0.15–0.25%

Irritant · high

Irritation risk: High

A fragrance. Is a likely irritant

More about Benzyl salicylate

Geraniol~0.15–0.25%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Geraniol

Linalool~0.15–0.25%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Linalool

Benzyl benzoate~0.1–0.2%

Irritant · high

Irritation risk: High

Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating

More about Benzyl benzoate

Citronellol~0.1–0.15%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Citronellol

Hexyl cinnamal~0.05–0.1%

Irritant · high

Irritation risk: High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal

Ingredient list view

Water, Aloe barbadensis leaf juice, Glycerin, Dicaprylyl carbonate, Cetearyl alcohol, Propanediol, Niacinamide, Oenothera biennis oil, Urea, Acrylates crosspolymer, Propolis cera, Sodium levulinate, Arginine, Avena sativa kernel oil, Glyceryl caprylate, Gossypium hirsutum seed oil, Parfum, Vitis vinifera seed oil, Helianthus annuus seed oil, Sodium benzoate, Sodium pca, Sodium anisate, Allantoin, Hippophae rhamnoides fruit oil, Hydrolyzed rice protein, Hydrolyzed sericin, Sodium gluconate, Sodium hyaluronate, Olea europaea leaf extract, Panthenol, Sodium lactate, Benzyl alcohol, Potassium sorbate, Tocopherol, Benzyl salicylate, Geraniol, Linalool, Benzyl benzoate, Citronellol, Hexyl cinnamal

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	TaajKashemire Moisturizing SerumYOUR PRODUCT	BABORLIFTING RX Lift Serum	endota spaPeptide 8 Hyaluronic Serum	TBH Skincarerebound serum
Match	—	90%	90%	87%
Price	—	—	—	—
Shared key ingredients	—	8 of 14	8 of 14	8 of 14
Key difference	—	Glycolic Acid	Acetyl Octapeptide-3	Copper Tripeptide-1
Irritancy	High	Medium	Low	Medium
Drying alcohol	—	—	—	Contains drying alcohol
	View product	Shop	Shop	Shop

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Product summary

"Taaj - Kashemire Moisturizing Serum" is effective for: Moisturizing, Anti-aging, Evens skin tone and Anti-blemish

Ingredient callouts

Humectants (sodium lactate 0.20% - 0.40%, sodium hyaluronate 0.20% - 0.40%, sodium pca 0.25% - 0.45%, arginine 0.45% - 0.70%, urea 1.10% - 1.30% and glycerin 3.80% - 4.70%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.