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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with plant-based collagen it helps to visibly plump the skin and reduce signs of ageing."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Day Cream Line T"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, saccharide isomerate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, myristyl myristate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Used to preserve products, dissolve other ingredients and create a nice product texture
5% - 7.5%
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
3.5% - 5.3%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
2.6% - 3.9%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
2% - 3.1%
A plant extract that can help soften the upper layer of the skin. It can be irritating
1.7% - 2.5%
The ingredient is not recognized
TBC
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
1.3% - 2%
1.1% - 1.7%
0.9% - 1.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.55% - 1.3%
Helps oil and water mix together while softening the upper layer of the skin
0.4% - 0.95%
Helps to soften the upper layer of the skin and attract water to it
0.35% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.55%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.15% - 0.65%
Helps attract water to the upper layer of the skin
0.1% - 0.45%
An emollient that helps soften the skin
0.15% - 0.55%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.15% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.55%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.15% - 0.6%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.15% - 0.6%
An emollient that helps soften the skin. Could be comedogenic
0.1% - 0.5%
0.1% - 0.4%
Helps attract water to the upper layer of the skin
0.1% - 0.35%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.1% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.1% - 0.45%
0.1% - 0.35%
Helps oil and water mix together
0.1% - 0.4%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.1% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.2%
A fragrance. Can be irritating
0.05% - 0.2%
Used to adjust the product's pH
0.05% - 0.3%
A fragrance. Is a likely irritant
0.05% - 0.2%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.2%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.05% - 0.15%
An emollient that is naturally found in skin
0.05% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.01% - 0.05%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.05%
The ingredient is not recognized
TBC

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