Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Feel as fresh as the sea breeze with this marine inspired anti-ageing mask."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - lactococcus ferment lysate - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This multi-tasking, buttery smooth clay mask reduces the look of fine lines, enlarged pores, rough texture and dullness in just 10 minutes."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Watch as the cream deepens from downy white into ocean blue, leaving skin soft, hydrated and more radiant than before."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, mannitol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Exfoliation
Total Promises Fulfilled score: 41/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.9% - 6%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
4.2% - 5.2%
Helps stabilize the product formulation
3.1% - 3.8%
2.4% - 2.9%
Helps soften the upper layer of the skin and create a thicker product consistency
1.9% - 2.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2% - 2.5%
A blue pigment
1.5% - 1.8%
Can be used to help absorb oil as well as add volume and imporve texture of products.
1.3% - 1.6%
Helps to attract water to the upper layer of the skin
0.95% - 1.15%
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
0.7% - 1%
0.55% - 0.85%
Helps oil and water mix together
0.55% - 0.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.55% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 0.7%
0.45% - 0.65%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.5% - 0.75%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.45% - 0.65%
0.3% - 0.55%
0.25% - 0.5%
Can help attract water to the upper layer of the skin
0.3% - 0.5%
0.3% - 0.55%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.3% - 0.55%
Used to create a thicker product consistency and stabilize the formulation
0.3% - 0.5%
Helps thicken the product formula and create a nice product formulation
0.3% - 0.55%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.25% - 0.45%
Helps oil and water mix together. Can be irritating
0.35% - 0.6%
0.25% - 0.5%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.5%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.25% - 0.45%
A preservative
0.25% - 0.5%
Helps create a more spreadable product texture
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.3% - 0.5%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
0.25% - 0.5%
Used to absorb oil and can temporarily mattify skin
0.4% - 0.6%
A type of silicone that helps to create nice product texture and is used as an anti-foaming agent
0.3% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
Plant extract that can be irritating and is a known allergen
0.25% - 0.45%
An essentil oil from orange peel. Potential allergen and can be irritating
0.25% - 0.4%
A fragrance. Can trigger allergic reactions and be irritating
0.2% - 0.35%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.35%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.15% - 0.3%
A preservative
0.1% - 0.2%
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.15%
A fragrance. Is a likely irritant
0.1% - 0.15%

Similar products & dupes

StriVectin - Blue Rescue Clay Renewal Masque
e.l.f. Cosmetics - Dope Dreams Sleeping Mask
Fenty Skin - Cookies N Clean Whipped Clay Detox Face Mask
Collistar - Night Recovery Mask-Cream
Mylee - Avocado Overnight Face Mask
EISENBERG - Firming Remodelling Mask
KIKO Milano - Clay Mask Pink
Formula 10.0.6 - Take Back Control Oil-Controlling Mud Mask
Miss Spa - Matcha Green Tea Mud Mask
Herbal Essentials - Illuminating Mask With Papain and Honey
Clarins - SOS Mask - Pure
Price
WIMJ similarity score
41%
41%
39%
39%
39%
39%
39%
39%
39%
39%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources