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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with vitamin E (tocopherol) and green tea extract that targets skin’s underlying support system and enhance skin rejuvenation and anti-aging benefits."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide, tetrahexyldecyl ascorbate.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: adenosine, epigallocatechin gallate, resveratrol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"This state-of-the-art serum helps minimize damage from environmental attack that cause skin to look older, while also helping to visibly improve a dull skin tone for smooth, radiant results."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide, tetrahexyldecyl ascorbate

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: epigallocatechin gallate, resveratrol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Hyaluronic Acid + Vitamin C serum"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hyaluronic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: epigallocatechin gallate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (resveratrol, tetrahexyldecyl ascorbate, ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - epigallocatechin gallate, quercetin also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Anti-oxidation
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
10%
Declared
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
8.1% - 9.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.7% - 5.7%
Helps oil and water mix together
3.1% - 3.8%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
2.7% - 3.3%
The ingredient is not recognized
TBC
Helps dissolve other ingredients in a formulation
2.2% - 2.7%
The ingredient is not recognized
TBC
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1%
Declared
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
1%
Declared
Helps neutralize free radicals in skin and might help reduce fine lines and wrinkles, as well as even out the skin tone
1%
Declared
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.9% - 2.3%
Might be able to help neutralize free radicals in skin
1.6% - 1.9%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
1.3% - 1.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
1.1% - 1.4%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.9% - 1.15%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.7% - 1.05%
A polyphenol found in tea. This particular compound abbreviated EGCG is the most powerful antioxidant among those extracted from tea (usually green tea). Unfortunately, EGCG is unstable, requires a low pH (below 4) to prevent quick degradation, and does not penetrate the skin very well. This is why the full anti-oxidant effect of EGCG is typically not realized when it is added to topical skincare
0.65% - 0.95%
Might help neutrlize free radicals, calm down inflammation, and attract water to the upper layer of the skin
0.55% - 0.85%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.45% - 0.7%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.4% - 0.65%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.35% - 0.65%
Used to create a thicker product consistency
0.25% - 0.5%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.2% - 0.4%
Used to adjust the product's pH
0.15% - 0.3%
Stabilizes the product formulation
0.1% - 0.25%
A preservative
0.1% - 0.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%

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