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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Leave on longer if desired for additional hydration, patting in any excess product and following with normal routine."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: ricinus communis seed oil, cholesterol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: adenosine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5% - 6.1%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
4% - 4.9%
Helps dissolve other ingredients and preserve products
3.1% - 3.8%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
2.4% - 3%
Used to stabilize product formulations and create thicker consistency
2% - 2.5%
Used to create a thicker product consistency
1.6% - 2%
Helps oil and water mix together
1.5% - 1.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
1% - 1.3%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.95% - 1.15%
Used to create thicker product consistency and stabilize emulsions
0.75% - 1.1%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.6% - 0.85%
A preservative
0.5% - 0.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.45% - 0.7%
Polysaccharide derived from seaweed. Used to create a thicker product consistency and might help attract water to the upper layer of the skin
0.45% - 0.65%
0.45% - 0.7%
Used as a fragrance. It can reduce skin pigmentation, but it is not safe to use for these purposes in high concentrations as use of raspberry ketone and its derivative is linked to causing loss of skin pigmentation in people (leukoderma)
0.35% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.65%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
0.35% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.5%
A mineral that is used to improve the texture of cosmetic products
0.3% - 0.55%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.25% - 0.5%
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.25% - 0.45%
0.25% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.6%
A preservative
0.25% - 0.45%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.25% - 0.45%
A red colorant made of iron oxide. Typically is not irritating
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.25% - 0.5%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.25% - 0.5%
Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
0.3% - 0.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.3% - 0.55%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.25% - 0.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.25% - 0.4%
A colorant that can add a pearl-like appearance to the formulation
0.35% - 0.6%
Helps oil and water mix together
0.25% - 0.5%
Attracts water into the upper layer of the skin
0.2% - 0.4%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.2% - 0.4%
An emollient that is naturally found in skin
0.25% - 0.5%
Long sugars that help attract water to the upper layer of the skin
0.2% - 0.4%
Used to absorb oil and can temporarily mattify skin
0.3% - 0.6%
Help soften the upper layer of the skin
0.25% - 0.45%
0.3% - 0.55%
0.2% - 0.35%
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
Helps oil and water mix together
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.1% - 0.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
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MEDIUM
IRRITANCY
HIGH
IRRITANCY
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources