Simply Pure

Simply Pure Superdrug Simply Pure Hydrating Night Serum

Name: Simply Pure - Superdrug Simply Pure Hydrating Night Serum
Brand: Simply Pure

Efficacy100/100IrritancyLow

See all ingredients

Works for

Moisturizing

Urea, Glycerin + 14 more

Works well

What the product description says

“Superdrug Simply Pure Hydrating Night Serum”

From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

UreaHero· HumectantEffect: HighNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations~0.15–0.5%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.9–5.9%

Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~3.8–5.6%

DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~2.1–3.2%

SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.4–0.9%

DimethiconolKey active· Emollient, OcclusiveEffect: HighA silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time~0.35–0.8%

SerineKey activeEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.15–0.65%

Sodium lactateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product~0.15–0.55%

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.1–0.35%

Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.05–0.3%

Propylene glycol· HumectantEffect: LowHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating~1.4–2.1%

Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.85–1.25%

Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.35–0.85%

Sorbitol· HumectantEffect: LowHelps attract water to the upper layer of the skin and improves the product texture~0.1–0.4%

Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.2–0.75%

AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.05–0.15%

Anti-aging

Side benefit · Serine, Hyaluronic acid + 1 more

May help

This product contains serine. There is some human evidence that this ingredient helps reduce and prevent fine lines and wrinkles and improve skin elasticity and firmness, though it is smaller or less consistent than the evidence for the best anti-aging ingredients.

SerineKey activeEffect: MediumAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.15–0.65%

Hyaluronic acidEffect: LowOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.05–0.3%

Can it cause trouble?

Irritancy

10 flagged ingredients

Low risk

We flag 10 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.

IngredientFunctionIrritationEst. amount

Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~1.4–2.1%est.

Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~3.8–5.6%est.

Polysorbate 60Helps oil and water mix togetherMedium~1.7–2.5%est.

Acrylates/c10-30 alkyl acrylate crosspolymerMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix togetherMedium~1.1–1.7%est.

Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerA gelling agent that thickens the product consistency and leaves the skin with a velvety finishMedium~0.4–0.9%est.

Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.35–0.85%est.

EthylhexylglycerinA preservativeMedium~0.3–0.75%est.

Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.2–0.75%est.

Sodium lactateHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the productMedium~0.15–0.55%est.

Disodium edtaStabilizes the product formulationMedium~0.1–0.45%est.

Comedogenic

Clean of flagged comedogenic ingredients

None flagged

Alternatives

The closest match we found

Neutrogena Hydro Boost Ultra Hydrating Serum with Hyaluronic Acid

Closest match61% match

$14.99

View all alternatives

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%

Formula

Irritation risk: Low

Plain old water

More about Water

Glycerin~3.9–5.9%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Caprylic/capric triglyceride~3.8–5.6%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride

Glycereth-26~2.7–4%

Formula

Irritation risk: Low

Helps create a thicker product consistency

More about Glycereth-26

Dimethicone~2.1–3.2%

Key active

Irritation risk: Low

Works for

MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone

Polysorbate 60~1.7–2.5%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps oil and water mix together

More about Polysorbate 60

Propylene glycol~1.4–2.1%

Irritant · high

Irritation risk: High

Works for

Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol

Phenoxyethanol~0.5–1%

Formula

Irritation risk: Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol

Acrylates/c10-30 alkyl acrylate crosspolymer~1.1–1.7%

Irritant · medium

Irritation risk: Medium

Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together

More about Acrylates/c10-30 alkyl acrylate crosspolymer

Butylene glycol~0.85–1.25%

Formula

Irritation risk: Low

Works for

Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol

Dipropylene glycol~0.5–1.15%

Formula

Irritation risk: Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol

Sodium hydroxide~0.4–1%

Formula

Irritation risk: Low

Used to adjust the product's pH

More about Sodium hydroxide

Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~0.4–0.9%

Irritant · medium

Irritation risk: Medium

A gelling agent that thickens the product consistency and leaves the skin with a velvety finish

More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer

Squalane~0.4–0.9%

Key active

Irritation risk: Low

Works for

Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane

Pentylene glycol~0.35–0.85%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol

Ethylhexylglycerin~0.3–0.75%

Irritant · medium

Irritation risk: Medium

A preservative

More about Ethylhexylglycerin

Dimethiconol~0.35–0.8%

Key active

Irritation risk: Low

Works for

Moisturizing

A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time

More about Dimethiconol

Lactic acid~0.2–0.75%

Under-dosedIrritant · medium

Irritation risk: Medium

Works for

ExfoliationMoisturizingEvens skin toneAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid

Serine~0.15–0.65%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-aging

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

More about Serine

Sodium lactate~0.15–0.55%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

More about Sodium lactate

Urea~0.15–0.5%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingExfoliation

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

More about Urea

Boswellia serrata gum~0.15–0.55%

Formula

Irritation risk: Low

More about Boswellia serrata gum

Disodium edta~0.1–0.45%

Irritant · medium

Irritation risk: Medium

Stabilizes the product formulation

More about Disodium edta

Sorbitol~0.1–0.4%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Sorbitol

Sodium hyaluronate~0.1–0.35%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate

Hyaluronic acid~0.05–0.3%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid

Potassium chloride~0.05–0.25%

Formula

Irritation risk: Low

More about Potassium chloride

Allantoin~0.05–0.15%

Under-dosed

Irritation risk: Low

Works for

Anti-inflammatoryMoisturizingReduces irritationReduces rednessAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin

Ingredient list view

Water, Glycerin, Caprylic/capric triglyceride, Glycereth-26, Dimethicone, Polysorbate 60, Propylene glycol, Phenoxyethanol, Acrylates/c10-30 alkyl acrylate crosspolymer, Butylene glycol, Dipropylene glycol, Sodium hydroxide, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Squalane, Pentylene glycol, Ethylhexylglycerin, Dimethiconol, Lactic acid, Serine, Sodium lactate, Urea, Boswellia serrata gum, Disodium edta, Sorbitol, Sodium hyaluronate, Hyaluronic acid, Potassium chloride, Allantoin

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	Simply PureSuperdrug Simply Pure Hydrating Night SerumYOUR PRODUCT	NeutrogenaHydro Boost Ultra Hydrating Serum with Hyaluronic Acid	Pure BlendsHydrating Serum	Elizabeth GrantRoyale Imperial Honey Concentrated Serum
Match	—	61%	58%	57%
Price	—	$14.99	—	$120.00
Shared key ingredients	—	7 of 10	4 of 10	8 of 10
Key difference	—	Allantoin	Isopropyl Myristate	Niacinamide
Irritancy	Low	Low	Low	Medium
Drying alcohol	—	—	—	—
	View product	Shop	Shop	Shop

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Product summary

"Simply Pure - Superdrug Simply Pure Hydrating Night Serum" is effective for: Moisturizing

This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.

Ingredient callouts

Humectants (urea 0.15% - 0.50%, sodium lactate 0.15% - 0.55%, sodium hyaluronate 0.10% - 0.35% and glycerin 3.90% - 5.90%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.