Simply Pure - Superdrug Simply Pure Hydrating Night Serum

Simply Pure Superdrug Simply Pure Hydrating Night Serum

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WORKS FOR
  • Moisturizing
  • Anti-aging
KEY INGREDIENTS
  • lactic acid
  • urea
  • allantoin
  • caprylic/capric triglyceride
  • dimethicone
  • dimethiconol
  • glycerin
  • serine
  • sodium hyaluronate
  • sodium lactate
  • squalane
  • +8 more
PROMISES
FULFILLED
100 /100
IRRITANCY
LOW
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Formula review

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WIMJ summary

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
does not meet threshold
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What does the product description say?
"Superdrug Simply Pure Hydrating Night Serum"
From product name
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
7% - 8.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.1% - 6.2%
Helps create a thicker product consistency
3.1% - 3.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.4% - 3%
Helps oil and water mix together
1.9% - 2.4%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
1.6% - 2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
1.3% - 1.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.1% - 1.3%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.75% - 1.1%
Used to adjust the product's pH
0.65% - 0.95%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.6% - 0.85%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.6% - 0.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.55% - 0.85%
A preservative
0.5% - 0.7%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.5% - 0.75%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.4% - 0.6%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.3% - 0.55%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.25% - 0.5%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.25% - 0.45%
0.25% - 0.5%
Stabilizes the product formulation
0.15% - 0.3%
Helps attract water to the upper layer of the skin and improves the product texture
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.25%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.1% - 0.2%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.1% - 0.15%

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