Simple Kind To Skin Replenishing Rich Moisturizer
Works for
2 of 2 advertised claims delivered
Moisturizing15 ingredients credited for this claimStrong support
“Kind To Skin Replenishing Rich Moisturizer”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, pantolactone.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol, urea
Evens skin tone2 ingredients credited for this claimStrong support
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Anti-agingNot advertised by the brand · 3 ingredients credited for this claimStrong support
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: serine.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Can it cause trouble?
Irritancy13 flagged ingredientsLow risk
ComedogenicClean of flagged comedogenic ingredientsNone flagged
User reviews
Ingredients
Filter by role to see what each ingredient is doing.
Water~40–60%
Glycerin~3.9–5.9%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinCoco-caprylate/caprate~3.7–5.5%
- Irritation risk
- Low
Helps to soften the upper layer of the skin without creating a greasy texture
More about Coco-caprylate/capratePolyglyceryl-3 methylglucose distearate~2.4–3.6%
- Irritation risk
- Medium
Helps water and oil mix together
More about Polyglyceryl-3 methylglucose distearateEthylhexyl methoxycinnamate~2.8–4.2%
- Irritation risk
- High
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
More about Ethylhexyl methoxycinnamateStearyl alcohol~1.7–2.6%
- Irritation risk
- Low
An emollient that helps soften the skin
More about Stearyl alcoholNiacinamide~1.4–2.1%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideButyl methoxydibenzoylmethane~1.7–2.6%
- Irritation risk
- Medium
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
More about Butyl methoxydibenzoylmethanePolyacrylamide~1.1–1.6%
- Irritation risk
- Medium
Used to improve product texture and help oil and water mix together
More about PolyacrylamideStearic acid~0.9–1.35%
- Irritation risk
- Low
Helps oil and water mix together and works as an emollient
More about Stearic acidPanthenol~0.45–1.1%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolCaprylyl glycol~0.4–1%
- Irritation risk
- Medium
Helps preserve products and creates a nice product texture
More about Caprylyl glycolC13-14 isoparaffin~0.4–0.9%
- Irritation risk
- Low
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
More about C13-14 isoparaffinPhenoxyethanol~0.3–0.75%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolLaureth-7~0.3–0.7%
Disodium edta~0.2–0.75%
Sodium hydroxide~0.2–0.75%
Pantolactone~0.15–0.65%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin
More about PantolactoneTocopheryl acetate~0.15–0.65%
- Irritation risk
- Medium
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateBht~0.15–0.6%
Bisabolol~0.1–0.45%
- Irritation risk
- Low
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
More about BisabololCitric acid~0.1–0.45%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidPentylene glycol~0.15–0.55%
- Irritation risk
- Medium
Used to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolUrea~0.1–0.4%
- Irritation risk
- Low
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
More about UreaLactic acid~0.1–0.35%
- Irritation risk
- Medium
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
More about Lactic acidSodium lactate~0.1–0.35%
- Irritation risk
- Medium
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
More about Sodium lactateSerine~0.05–0.3%
- Irritation risk
- Low
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
More about SerineSorbitol~0.05–0.25%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin and improves the product texture
More about SorbitolSodium chloride~0.05–0.2%
- Irritation risk
- Low
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
More about Sodium chlorideAllantoin~0.05–0.15%
- Irritation risk
- Low
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinIngredient list view
Water, Glycerin, Coco-caprylate/caprate, Polyglyceryl-3 methylglucose distearate, Ethylhexyl methoxycinnamate, Stearyl alcohol, Niacinamide, Butyl methoxydibenzoylmethane, Polyacrylamide, Stearic acid, Panthenol, Caprylyl glycol, C13-14 isoparaffin, Phenoxyethanol, Laureth-7, Disodium edta, Sodium hydroxide, Pantolactone, Tocopheryl acetate, Bht, Bisabolol, Citric acid, Pentylene glycol, Urea, Lactic acid, Sodium lactate, Serine, Sorbitol, Sodium chloride, Allantoin
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| SimpleKind To Skin Replenishing Rich MoisturizerYOUR PRODUCT | MarudermHyaluronic Acid Moisturizer Face & Body Cream | CetaphilOptimal Hydration Skin Replenishing Water Gel | MesoesteticCollagen 360 Degree Intensive Cream | |
|---|---|---|---|---|
| Match | — | 86% | 83% | 79% |
| Price | $3.29 | $21.99+$18.70 | — | $85.92+$82.63 |
| Shared key ingredients | — | 5 of 9 | 6 of 9 | 8 of 9 |
| Key difference | — | Dimethicone | Anhydroxylitol | Retinyl Palmitate |
| Irritancy | Low | Low | Low | High |
| Drying alcohol | — | — | — | Contains drying alcohol |
| View product | Shop | Shop | Shop |
Product summary
"Simple - Kind To Skin Replenishing Rich Moisturizer" has a good moisturizing formula. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Humectants in this product (panthenol, urea, glycerin, pantolactone and sodium lactate) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Coco-caprylate/caprate, c13-14 isoparaffin, caprylyl glycol and pentylene glycol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
- We particularly like that there is a good concentration of Niacinamide (1.40% - 2.10%) in this moisturizer. Niacinamide is a well-studied multi-tasking active. It is a great ingredient to have in a moisturizer. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and help improve the skin tone, reducing pigmentation marks.
- Panthenol (pro-vitamin B5) at about 0.45% - 1.10% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.
Irritation risk
This moisturizer contains actives that can be irritating. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
What our users say
Based on 2 reviews 100% recommend this product- When it comes to comedogenicity, two out of two reviewers say that the product does not clog pores.
About the brand
According to Cruelty-Free Kitty "Simple" is cruelty free, but its parent company is not.
Price
The product retails from 2.29£ up to 9.99£ in the United Kingdom, from 5.60$ up to 12.79$ in the United States and for 7.00CA$ in Canada.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 14 studies and safety reviews.
- 1
- 2Safety Assessment of Alkyl Esters as Used in Cosmeticscir-safety.org
- 3
- 4
- 5Skin moisturizing effects of panthenol-based formulationspdfs.semanticscholar.org
- 6
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