“A dual functional product: Anti-wrinkle + Whitening.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: madecassoside.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“A dual functional product: Anti-wrinkle + Whitening.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: asiaticoside, centella asiatica extract, madecassoside, serine.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“Madecassoside is an active ingredient derived from centella that helps repair, soothe and moisturize damaged skin.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium lactate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: peg-10 dimethicone, phenyl trimethicone.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside, niacinamide, panthenol, urea
This product contains antioxidants (asiaticoside, madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredients - camellia sinensis leaf extract, centella asiatica extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

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Filter by role to see what each ingredient is doing.
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
More about CyclopentasiloxaneActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolA type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture
More about Phenyl trimethiconeOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA silicone that works to soften the upper layer of the skin and reduce its water loss
More about Peg-10 dimethiconeIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideA silicone that serves as an emollient. Helps create a nice non-greasy feels
More about CyclohexasiloxaneHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolA type of clay that is used to thicken the product consistency
More about Disteardimonium hectoriteUsed to stabilize mixtures of oil and water, and create thicker, gel-like product textures
More about Sodium chlorideA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
More about Centella asiatica extractHelps preserve products and creates a nice product texture
More about Caprylyl glycolA plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
More about Hamamelis virginiana leaf extractUsed to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
More about Dimethicone crosspolymerCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
More about Camellia sinensis leaf extractUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
More about MadecassosideUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
More about AdenosineAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
More about Lactic acidHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
More about Sodium lactateNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
More about UreaAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
More about SerineHelps attract water to the upper layer of the skin and improves the product texture
More about SorbitolA plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
More about Citrus grandis peel oilAn active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (madecasosside, asiatic acid and madecassic acid), asiaticoside has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
More about AsiaticosideAn essential oil. Can be irritating. Can become an allergen with oxidation
More about Pelargonium graveolens flower oilPlant extract that can be irritating and is a known allergen
More about Lavandula hybrida oilA plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
More about Citrus nobilis peel oilHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolCentella asiatica leaf water, Water, Cyclopentasiloxane, Propanediol, Phenyl trimethicone, Glycerin, Peg-10 dimethicone, Niacinamide, Cyclohexasiloxane, Panthenol, Ethoxydiglycol, Disteardimonium hectorite, Sodium chloride, Rubus suavissimus leaf extract, Centella asiatica extract, Caprylyl glycol, Pinus densiflora leaf extract, Hamamelis virginiana leaf extract, Dimethicone crosspolymer, Camellia sinensis leaf extract, Butylene glycol, Madecassoside, Pentylene glycol, Caprylhydroxamic acid, Adenosine, Lactic acid, Sodium lactate, Urea, Serine, Disodium edta, Sorbitol, Citrus grandis peel oil, Asiaticoside, Citrus limon peel oil, Pelargonium graveolens flower oil, Lavandula hybrida oil, Juniperus mexicana oil, Citrus nobilis peel oil, Allantoin, Chlorphenesin, Phenoxyethanol
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| A'PIEUMadecassoside CreamYOUR PRODUCT | MIGUHARACica Bakuchiol Erasing Cream | NEOGEN X SUR.MEDICProbiotics Youth Relief Cream | the Torriden StoreBalanceful Cica Tone-Up Sun Cream | |
|---|---|---|---|---|
| Match | — | 88% | 87% | 85% |
| Price | — | $42.00 | $118.09 | $20.37 |
| Shared key ingredients | — | 9 of 14 | 8 of 14 | 6 of 14 |
| Key difference | — | Bakuchiol | Hexapeptide-11 | Madecassic Acid |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Dr.want Mega Moist CreamJin Jung sung Hybrid Face & Eye Cream
"A'PIEU - Madecassoside Cream" is a well-rounded moisturizing product. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Humectants in this product (panthenol, urea, glycerin, sodium lactate and butylene glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (peg-10 dimethicone, phenyl trimethicone, cyclopentasiloxane, caprylyl glycol and cyclohexasiloxane) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This moisturizer contains a bunch of common irritants, including ingredients that do not provide any known benefit for the skin. It might not be the best choice if your skin is sensitive. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails from 15.50A$ up to 28.00A$ in Australia, from 10.03$ up to 20.00$ in the United States and for 28.99CA$ in Canada.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 30 studies and safety reviews.
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