Simple - Detox and Brightening Clay Mask

Simple Detox and Brightening Clay Mask

WORKS FOR
  • Anti-oxidation
  • Moisturizing
  • Exfoliation
KEY INGREDIENTS
  • sodium ascorbyl phosphate
  • niacinamide
  • glycerin
  • kaolin
  • +1 more
PROMISES
FULFILLED
37 /100
IRRITANCY
LOW
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Where to buy?

In stock £9.99
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Price as of 11/19/2021 1:37 GMT. More info
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Formula review

See a mistake?
Promise
What does the product description say?
"Blended with Vitamins C & E and organic Ginger Root, this brightening face mask can be used weekly to clear dull, dead skin cells and soothe sensitivity."
WIMJ summary

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary

This product contains antioxidants (sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
does not meet threshold

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
6% - 9.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.3%
Helps stabilize the product formulation
2.7% - 4%
Helps oil and water mix together and works as an emollient
2.1% - 3.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps water and oil mix together. Can be used as a cleansing agent
1.2% - 1.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.85% - 1.25%
0.8% - 1.2%
0.35% - 0.85%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.5%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.1% - 0.35%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.05% - 0.2%
0.05% - 0.15%

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