The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: aphanizomenon flos-aquae extract, erythritol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil.

glycerin 2.7% - 3.3%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

helianthus annuus seed oil 0.15% - 0.3%

Irritation risk:

Concentration: Effectiveness: HIGH

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

trehalose 2% - 2.4%

Irritation risk:

Concentration: Effectiveness: HIGH

A sugar that attracts water to the upper layer of the skin

Anti-oxidation

This product contains antioxidants (aphanizomenon flos-aquae extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

aphanizomenon flos-aquae extract 0.25% - 0.45%

Irritation risk:

Concentration: Effectiveness: MEDIUM

An extract from ablue-green algae. Can help attract water to the upper layer of the skin and might help to neutralize free radicals

spirulina platensis extract 1.1% - 1.3%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: LOW

An algae extract. Might help to attract water to the upper layer of the skin and have an anti-oxidant effect

tocopherol 0.15% - 0.3%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Anti-blemish

What does the product description say?

A weekly treat for even the most sensitive-skinned, this purifying mask detoxifies skin by drawing out impurities from deep within your pores.

Source: Cultbeauty

Effective ingredients missing or their concentration is too low.

kaolin 6.6% - 8.1%

Irritation risk:

Concentration: Effectiveness: LOW

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

bentonite 5.2% - 6.3%

Irritation risk:

Concentration: Effectiveness: LOW

Helps stabilize the product formulation

Evens skin tone

What does the product description say?

A cocktail of blue spirulina, bentonite clay and matcha work in harmony to refine the appearance of pores and imperfections to promote a unified skin tone.

Source: Lookfantastic

Effective ingredients missing or their concentration is too low

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Ingredients & concentrations

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Key Actives

kaolin 6.6% - 8.1%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

aphanizomenon flos-aquae extract 0.25% - 0.45%

Irritation risk:

Works for: Moisturizing, Anti-oxidation

An extract from ablue-green algae. Can help attract water to the upper layer of the skin and might help to neutralize free radicals

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Potential irritants

benzyl alcohol 0.5% - 1%

Irritation risk:

A preservative. Can be used to mask unpleasant smell. Can be irritating

dehydroacetic acid 0.3% - 0.6%

Irritation risk:

A preservative

Comodogenic ingredients

spirulina platensis extract 1.1% - 1.3%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-oxidation

An algae extract. Might help to attract water to the upper layer of the skin and have an anti-oxidant effect

fucus vesiculosus extract 0.4% - 0.65%

Irritation risk: Comedogenicity: High

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

kaolin 6.6% - 8.1%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

bentonite 5.2% - 6.3%

Irritation risk:

Works for: Anti-blemish

Helps stabilize the product formulation

Ingredient list view

Water, Kaolin, Bentonite, Ci 77891, Titanium dioxide, Glycerin, Benzyl alcohol, Trehalose, Xanthan gum, Spirulina platensis extract, Dehydroacetic acid, Sodium citrate, Citric acid, Hydrogenated starch hydrolysate, Camellia sinensis leaf powder, Propanediol, Fucus vesiculosus extract, Erythritol, Lecithin, Hibiscus sabdariffa fruit extract, Aphanizomenon flos-aquae extract, Sodium benzoate, Phenoxyethanol, Potassium sorbate, Tocopherol, Helianthus annuus seed oil

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Price
WIMJ similarity score		31%	31%	30%	30%	29%	27%	27%	24%	24%	23%
Key ingredients	aphanizomenon flos-aquae extract erythritol +5 more	Common: glycerin helianthus annuus seed oil +1 more Other: butyrospermum parkii butter cannabis sativa seed oil +6 more	Common: glycerin kaolin Other:	Common: glycerin helianthus annuus seed oil +1 more Other: butyrospermum parkii butter simmondsia chinensis seed oil	Common: glycerin kaolin Other:	Common: glycerin trehalose Other: allantoin sodium polyacrylate +2 more	Common: glycerin kaolin +2 more Other: caprylic/capric triglyceride	Common: glycerin kaolin +1 more Other: avena sativa kernel flour caprylic/capric triglyceride	Common: glycerin helianthus annuus seed oil +2 more Other: cocos nucifera oil dipotassium glycyrrhizate +3 more	Common: glycerin trehalose Other: sodium hyaluronate	Common: glycerin helianthus annuus seed oil +1 more Other: copper pca ilex paraguariensis leaf extract +4 more
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY HIGH
Potential Irritants	benzyl alcohol Has skin benefit? potassium sorbate Has skin benefit? +3 more	ci 77289 Has skin benefit? chromium hydroxide green Has skin benefit? +12 more	dehydroacetic acid Has skin benefit? hexylene glycol Has skin benefit? +4 more	simmondsia chinensis seed oil Has skin benefit? aloe barbadensis extract Has skin benefit?	sodium ascorbyl phosphate Has skin benefit? tocopheryl acetate Has skin benefit? +2 more	disodium edta Has skin benefit? 1,2-hexanediol Has skin benefit? +5 more	tetrasodium pyrophosphate Has skin benefit? ethylhexylglycerin Has skin benefit? +6 more	aloe barbadensis leaf juice Has skin benefit? aloe barbadensis extract Has skin benefit? +5 more	coumarin Has skin benefit? parfum Has skin benefit? +9 more	parfum Has skin benefit? glycine soja seed extract Has skin benefit? +7 more	linalool Has skin benefit? citral Has skin benefit? +19 more
All ingredients	water Has skin benefit? kaolin Has skin benefit? +24 more	water Has skin benefit? glycerin Has skin benefit? +28 more	water Has skin benefit? myrtus communis leaf water Has skin benefit? +21 more	water Has skin benefit? sea silt Has skin benefit? +10 more	water Has skin benefit? kaolin Has skin benefit? +12 more	water Has skin benefit? glycerin Has skin benefit? +17 more	water Has skin benefit? propanediol Has skin benefit? +30 more	water Has skin benefit? kaolin Has skin benefit? +19 more	water Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +37 more	water Has skin benefit? propanediol Has skin benefit? +24 more	water Has skin benefit? sesamum indicum seed oil Has skin benefit? +36 more

PRODUCT REVIEW

Bondi Sands Bondi Babe Clay Mask

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Moisturizing

Anti-oxidation

Anti-blemish

What does the product description say?

Evens skin tone

What does the product description say?

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