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Can the product deliver on its promises?

WIMJ summary for sun protection

This product does not offer good protection against UVA rays.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
What does the product description say?
"Synchro Skin Tone Up Primer Compact"
From product name
WIMJ summary for evens skin tone

This product contains ingredients () that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

The biggest effect for evening out skin tone in this product comes from sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

See a mistake?
What does the product description say?
"Unlike most primers that leave behind a dry, powdery finish, this sleek and portable compact synchronizes with skin to create a fresh effect anytime, anywhere thanks to powerful ingredients like moisturizing hyaluronic acid, antioxidant wild thyme extract , and Smart Correcting Powder that diffuses light for a poreless appearance."
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: cera microcristallina, hydrogenated polyisobutene.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Evens skin tone
Total Promises Fulfilled score: 66/100.

Potential irritants

Ingredient Irritancy Skin Benefit
iron oxides
does not have skin benefit
isopropyl alcohol
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
7.3% - 11%
3.6% - 5.4%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
3.1% - 4.6%
Helps to soften the upper layer of the skin, reduce water loss from its surface and create a thicker product consistency
2.4% - 3.6%
1.9% - 2.9%
The ingredient is not recognized
1.7% - 2.5%
The ingredient is not recognized
1.4% - 2%
The ingredient is not recognized
A red colorant made of iron oxide. Typically is not irritating
1.1% - 1.7%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
1% - 1.6%
A colorant. Usually well-tolerated
0.6% - 1.35%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
0.45% - 1.05%
The ingredient is not recognized
0.45% - 1%
Used to improve the product consistency and soften the upper layer of the skin
0.3% - 0.7%
A colorant that can add a pearl-like appearance to the formulation
0.15% - 0.6%
The ingredient is not recognized
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
0.05% - 0.25%

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Scientific Sources