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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Suitable for all skin types, your complexion is left fresh, smooth and deeply moisturised."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, magnesium pca.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Is used to enhance product texture and can help to optically mask skin imperfections
4.1% - 5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.2% - 5.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.2% - 3.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.4% - 3%
Helps soften the upper layer of the skin and improve the product's texture
1.9% - 2.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.7% - 2.1%
Helps soften the upper layer of the skin
1.5% - 1.8%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
1.2% - 1.5%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
1% - 1.3%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.7% - 1.1%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.6% - 0.9%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.55% - 0.85%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.5% - 0.75%
Yeast extract. Helps attract water to the upper layer of the skin
0.5% - 0.75%
Plant extract. Might have some anti-oxidant properties. Can be irritating
0.5% - 0.7%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.45% - 0.7%
0.45% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 0.65%
0.35% - 0.6%
Naturally present in skin and helps to attract water to its upper layer
0.35% - 0.6%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.3% - 0.55%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.3% - 0.55%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.3% - 0.55%
Helps attract water to the upper layer of the skin
0.3% - 0.55%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.3% - 0.5%
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.6%
Helps attract water to the upper layer of the skin. Often used as a part of an ingredient complex Physiogenyl together with Sodium PCA, Magnesium PCA and Zinc PCA. The manufacturer claims that it does more than attracting water, but there is no evidence or studies supporting this claim
0.3% - 0.55%
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
0.3% - 0.55%
An emollient that helps soften the skin and create a nice product texture
0.35% - 0.65%
Helps to soften the upper layer of the skin without creating a greasy texture
0.35% - 0.6%
A preservative
0.3% - 0.55%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistency
0.3% - 0.6%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.3% - 0.6%
An emollient that is naturally present in skin and helps soften it
0.4% - 0.6%
Helps preserve products and creates a nice product texture
0.35% - 0.6%
A preservative
0.3% - 0.55%
Helps adjust pH in products
0.3% - 0.55%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.3% - 0.55%
Stabilizes the product formulation
0.25% - 0.5%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
A fragrance with jasmine smell. A likely irritant
0.2% - 0.4%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Is a likely irritant
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Is a likely skin allergen and can be irritating
0.1% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.2%
A preservative
0.1% - 0.2%

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Questions

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