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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Natural Vitamin E works to enhance dull, dry skin, adding radiance whilst soothing stressed areas of the complexion Together, this fusion of ingredients works to lock in moisture, soften the appearance of fine lines and wrinkles and promote a brighter appearance."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Natural Vitamin E works to enhance dull, dry skin, adding radiance whilst soothing stressed areas of the complexion Together, this fusion of ingredients works to lock in moisture, soften the appearance of fine lines and wrinkles and promote a brighter appearance."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: borago officinalis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5.6% - 8.4%
3.4% - 5.2%
Helps oil and water mix together and works as a cleansing agent
2.5% - 3.8%
Helps oil and water mix together
2% - 3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
A plant extract that might help to neutralize free radicals in skin. Is claimed to help reduce hyperpigmentation but evidence is missing
0.95% - 1.4%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.55% - 1.3%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.45% - 1.1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.4% - 0.9%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
0.3% - 0.75%
A preservative
0.2% - 0.75%
Stabilizes the product formulation
0.2% - 0.75%
A preservative
0.3% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.6%
A plant extract that might help neutralize free radicals in skin
0.1% - 0.45%
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
0.15% - 0.55%
A preservative
0.1% - 0.4%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.1% - 0.4%
A preservative
0.05% - 0.3%
A fragrance. Is a likely irritant
0.05% - 0.25%
A fragrance with jasmine smell. A likely irritant
0.05% - 0.2%
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
A berry extract. Might have some anti-oxidant properties
0.05% - 0.1%

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Price
WIMJ similarity score
46%
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36%
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34%
34%
34%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
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IRRITANCY
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IRRITANCY
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources