Organic & Botanic Organic Botanic Madagascan Coconut Eye Serum
- Moisturizing
- Anti-aging
- borago officinalis seed oil
- caffeine
- glycerin
- sambucus nigra flower extract
- +1 more

Price comparison
Can the product deliver on its promises?
Promise
What does the product description say?WIMJ summary for anti-aging
Effective ingredients missing or their concentration is too low.
Ingredient | Effectiveness | Concentration | Irritancy |
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LOW
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Promise
What does the product description say?WIMJ summary for moisturizing
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, butylene glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: borago officinalis seed oil.
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH | |||
HIGH | |||
LOW
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How honest is this product?
Promise | Can it deliver? |
---|---|
Moisturizing | |
Anti-aging |
Potential irritants

Ingredient | Irritancy | Skin Benefit |
---|---|---|
olive oil peg-7 esters | ||
peg-40 hydrogenated castor oil | ||
benzyl alcohol |
Ingredients by volume
Ingredient | Estimated concentration |
---|---|
Plain old water
| 40% - 60% |
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
| 5.6% - 8.4% |
| 3.4% - 5.2% |
Show more |
Similar products & dupes
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Price | |||||||||||
WIMJ similarity score | 46% | 36% | 36% | 35% | 35% | 35% | 35% | 34% | 34% | 34% | |
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Questions
Skincare resources
Scientific Sources
- Amended Safety Assessment of PEGylated Oils as Used in Cosmetics
- Glycerol and the skin: holistic approach to its origin and functions
- Phytopharmacological properties of Albizia species: A review
- Vitamin E in dermatology
- Vitamin E and Skin Health
- 4 Final Report on the Safety Assessment of Sodium Dehydroacetate and Dehydroacetic Acid
- The antioxidant properties of alcoholic extracts from Sambucus nigra L. (antioxidant properties of extracts)
- Inhibition of Proinflammatory Activities of Major Periodontal Pathogens by Aqueous Extracts From Elder Flower (Sambucus nigra)
- Dermatology News - Commentary: Borage Seed Oil