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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Helps to soften the appearance of fine lines for a smoother, more refined eye contour."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Infused with a cocktail of nutrient-rich Avocado Oil, Vitamin C and antioxidant Vinanza® Grape, the organic cream soothes and hydrates skin, whilst defending against environmental aggressors."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, calcium gluconate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: borago officinalis seed oil, persea gratissima oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
5% - 7.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.2% - 3.3%
Helps water and oil mix together. Avoid if sensitive to gluten
2% - 3%
The ingredient is not recognized
TBC
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.6% - 2.4%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
1% - 1.5%
Carrot extract. Might have anti-oxidant properties and be used to add orange color
0.85% - 1.25%
The ingredient is not recognized
TBC
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
0.55% - 1.25%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.15% - 0.55%
A preservative
0.1% - 0.4%
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
0.05% - 0.3%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
0.05% - 0.1%

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Price
WIMJ similarity score
52%
52%
48%
48%
48%
48%
46%
46%
45%
44%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources