The formula is also enriched with British borage oil, rich in moisture replenishing GLA and soothing echinacea extract to deliver specialist, hydrating care.

Source: Boots

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: fructose, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: borago officinalis seed oil, jojoba esters.

vitis vinifera seed oil 1.6% - 1.9%

Irritation risk:

Concentration: Effectiveness: HIGH

A great emollient that can also have anti-oxidant properties

fructose 0.45% - 0.65%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps attract water to the upper layer of the skin

glycerin 4.6% - 5.6%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Anti-aging

What does the product description say?

Liz Earle Liz Earle Instant Brightening Eye Cream 15ml Our new lightweight eye cream is formulated to instantly brighten and hydrate while visibly reducing the appearance of dark circles.

Source: Boots

Effective ingredients missing or their concentration is too low.

tocopherol 0.8% - 1.2%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

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Ingredients & concentrations

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Key Actives

borago officinalis seed oil 1.4% - 1.7%

Irritation risk:

Works for: Moisturizing, Reduces irritation, Anti-inflammatory, Anti-oxidation

A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration

tocopherol 0.8% - 1.2%

Irritation risk:

Works for: Anti-oxidation, Anti-inflammatory, Anti-aging, Moisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

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Potential irritants

aesculus hippocastanum extract 0.5% - 0.75%

Irritation risk:

A plant extract. Benefits of topical application are not confirmed

polyglyceryl-6 distearate 2.2% - 2.7%

Irritation risk:

Works for: Cleansing, Moisturizing

Helps oil and water mix together while softening the upper layer of the skin

Comodogenic ingredients

cetearyl alcohol 1.2% - 1.5%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

glycerin 4.6% - 5.6%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

diheptyl succinate 4.1% - 5%

Irritation risk:

Works for: Moisturizing

Helps to soften the upper layer of the skin and creates a nice product finish on the skin

Ingredient list view

Water, Glycerin, Diheptyl succinate, Propanediol, Polyglyceryl-6 distearate, Prunus armeniaca kernel oil, Vitis vinifera seed oil, Borago officinalis seed oil, Cetearyl alcohol, Tocopherol, Sodium polyacrylate, Echinacea purpurea flower/leaf/stem extract, Aesculus hippocastanum extract, Fructose, Mica, Polysorbate 60, Jojoba esters, Caprylyl glycol, Phenoxyethanol, Ethylhexylglycerin, Cetyl alcohol, Polyglyceryl-3 beeswax, Xanthan gum, Capryloyl glycerin/sebacic acid copolymer, Hydrolyzed hyaluronic acid, Tetrasodium glutamate diacetate, Sodium hydroxide, Sodium glycerophosphate, Potassium sorbate, Citric acid, Sodium benzoate, Ci 77491, Iron oxides, Ci 77492, Iron oxides, Ci 77499, Iron oxides, Ci 77891, Titanium dioxide

	Liz Earle - Instant Brightening Eye Cream	Honest Beauty - Honestly Bright Eyes Tinted Eye Cream	NAOBAY - DETOX Soft Eye Contour & Cream	Eclat Skin London - HYALURONIC ACID + COLLAGEN PRO AGE EYE CREAM	L'Oréal Paris - Revitalift Laser Anti Ageing Eye Cream	Eve Rebirth - Bio-Intelligent Eye Contour Cream	The INKEY List CA - Caffeine Eye Cream	Lumene - Nordic Ageless [AJATON] Radiant Youth Eye Cream	Dr. Lara Devgan Scientific Beauty - Peptide Eye Cream	Caudalie - Premier Cru Anti-Aging Eye Cream	MALIN + GOETZ - Revitalizing Eye Cream
Price
WIMJ similarity score		38%	36%	36%	36%	35%	35%	34%	34%	33%	33%
Key ingredients	borago officinalis seed oil fructose +7 more	Common: glycerin jojoba esters +1 more Other: hydrolyzed sodium hyaluronate sodium acetylated hyaluronate +2 more	Common: glycerin prunus armeniaca kernel oil +1 more Other: avena sativa kernel extract butyrospermum parkii butter +4 more	Common: glycerin prunus armeniaca kernel oil +1 more Other: butyrospermum parkii butter caprylic/capric triglyceride +2 more	Common: glycerin hydrolyzed hyaluronic acid +1 more Other: adenosine caffeine +4 more	Common: glycerin jojoba esters +2 more Other: heptapeptide-15 palmitate copper heptapeptide-14 pantothenate +10 more	Common: jojoba esters glycerin Other: palmitoyl tetrapeptide-7 palmitoyl tripeptide-1 +6 more	Common: tocopherol glycerin +1 more Other: niacinamide n-prolyl palmitoyl tripeptide-56 acetate +14 more	Common: glycerin vitis vinifera seed oil Other: palmitoyl tripeptide-1 palmitoyl tetrapeptide-7 +5 more	Common: glycerin hydrolyzed hyaluronic acid +2 more Other: acetyl tetrapeptide-5 palmitoyl tetrapeptide-7 +6 more	Common: glycerin hydrolyzed hyaluronic acid +2 more Other: anhydroxylitol palmitoyl dipeptide-5 diaminobutyroyl hydroxythreonine +16 more
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	aesculus hippocastanum extract Has skin benefit? citric acid Has skin benefit? +9 more	caprylhydroxamic acid Has skin benefit? 1,2-hexanediol Has skin benefit? +4 more	dehydroacetic acid Has skin benefit? potassium sorbate Has skin benefit? +5 more	dehydroacetic acid Has skin benefit? potassium sorbate Has skin benefit? +5 more	hydroxypropyl tetrahydropyrantriol Has skin benefit? propylene glycol Has skin benefit? +8 more	hesperidin methyl chalcone Has skin benefit? achillea millefolium extract Has skin benefit? +14 more	albizia julibrissin bark extract Has skin benefit? sodium lactate Has skin benefit? +11 more	rosmarinus officinalis leaf extract Has skin benefit? potassium sorbate Has skin benefit? +11 more	n-hydroxysuccinimide Has skin benefit? ethylhexylglycerin Has skin benefit? +9 more	bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate Has skin benefit? lactic acid Has skin benefit? +9 more	n-hydroxysuccinimide Has skin benefit? cardiospermum halicacabum flower/leaf/vine extract Has skin benefit? +14 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +37 more	water Has skin benefit? propanediol Has skin benefit? +19 more	unknown Has skin benefit? water Has skin benefit? +25 more	water Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +20 more	water Has skin benefit? dimethicone Has skin benefit? +24 more	water Has skin benefit? propanediol Has skin benefit? +43 more	water Has skin benefit? glycerin Has skin benefit? +33 more	water Has skin benefit? glycerin Has skin benefit? +50 more	water Has skin benefit? helianthus annuus seed oil Has skin benefit? +26 more	water Has skin benefit? coco-caprylate/caprate Has skin benefit? +38 more	water Has skin benefit? pentylene glycol Has skin benefit? +54 more

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Liz Earle Instant Brightening Eye Cream

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Moisturizing

What does the product description say?

Anti-aging

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