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Product summary

The ingredient list suggests that this product can provide reliable sun protection. We love that it can protect from both UVA and UVB rays (not all sunscreens with SPF ratings give UVA protection. UVA rays do not cause sunburn, but still damage our skin and lead to early aging).

Its formula is also hydrating, so you might find that you do not need an additional moisturizer during the day. Like all broad-spectrum sunscreens, this product has an anti-aging benefit.

Sunscreen filters

This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. Here are the organic filters this product uses: avobenzone, homosalate, octocrylene and ensulizole. As for the mineral filters, this sunscreen uses titanium dioxide.

Irritation risk

This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this sunscreen to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 9.99£ in the United Kingdom.

For a detailed price comparison: click here.

Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

See a mistake?
Promise
What does the product description say?
"Total Effects SPF 30, 7 in 1 Anti-Ageing Moisturiser"
From product name
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: carnosine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

This product can also help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"It contains VitaNiacin Complex with Vitamin B3, C and E that help exfoliate to enhance your skin’s surface natural self-renewal process for healthier-looking skin."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
Promise
What does the product description say?
"Total Effects SPF 30, 7 in 1 Anti-Ageing Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: carnosine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: sodium ascorbyl phosphate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (carnosine) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - sodium ascorbyl phosphate also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
does not meet threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Moisturizing
Anti-aging
Exfoliation
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A weak sunscreen that offers some protection against the sun rays that cause sunburn (UVB), but does not offer meaningful protection against protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen. When used in low concentrations, helps to stabilize the product formulation
5.1% - 6.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
3.6% - 4.4%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2.3% - 2.9%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
2.5% - 3.1%
Ensulizole. A UV filter that is effective against UVB rays. Does not protect against UVA light. It is photostable and can be used to help stabilize other sunscreen ingredients. It is water-soluble meaning that it can help create lighter sunscreen formulations
2.1% - 2.6%
Used to create a nice product consistency
1.5% - 1.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.2% - 1.5%
An emollient that helps soften the skin
1% - 1.2%
Used to adjust pH of the product and can help improve the product's smell
0.65% - 1%
Helps soften the upper layer of the skin and create a nice product consistency
0.6% - 0.9%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.75%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 0.7%
A type of peptide. It attracts water to the upper layer of the skin. It can help neutralize free radicals in skin combatting the sun damage
0.4% - 0.6%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.45% - 0.65%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.4% - 0.6%
A preservative
0.3% - 0.6%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.45% - 0.7%
An emollient that helps soften the skin
0.35% - 0.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.3% - 0.6%
Helps preserve products and creates a nice product texture
0.3% - 0.55%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.3% - 0.55%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.3% - 0.55%
Helps water and oil mix together
0.25% - 0.5%
Helps water and oil in the product mix well together and improves product texture
0.25% - 0.5%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.3% - 0.55%
Helps oil and water mix together
0.25% - 0.45%
Helps oil and water mix together and works as an emollient
0.35% - 0.65%
An emollient that is naturally present in skin and helps soften it
0.3% - 0.55%
Stabilizes the product formulation
0.2% - 0.4%
Used to create a thicker product consistency
0.2% - 0.4%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.2% - 0.4%
Helps oil and water mix togehter and creates a nice product texture
0.3% - 0.55%
Helps oil and water mix together
0.2% - 0.4%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.3% - 0.55%
A preservative
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.2%
A preservative
0.15% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.25%
A preservative
0.1% - 0.2%
0.1% - 0.15%

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Irritancy
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources