Olay Total Effects SPF 30, 7 in 1 Anti-Ageing Moisturiser
- Moisturizing
- Anti-aging
- Sun protection
- Exfoliation
- +3 more
- niacinamide
- sodium ascorbyl phosphate
- panthenol
- cetearyl alcohol
- +12 more

Price comparison
Product summary
The ingredient list suggests that this product can provide reliable sun protection. We love that it can protect from both UVA and UVB rays (not all sunscreens with SPF ratings give UVA protection. UVA rays do not cause sunburn, but still damage our skin and lead to early aging).
Its formula is also hydrating, so you might find that you do not need an additional moisturizer during the day. Like all broad-spectrum sunscreens, this product has an anti-aging benefit.
Sunscreen filters
This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. Here are the organic filters this product uses: avobenzone, homosalate, octocrylene and ensulizole. As for the mineral filters, this sunscreen uses titanium dioxide.
Irritation risk
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this sunscreen to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Price
The product retails for 9.99£ in the United Kingdom.
For a detailed price comparison: click here.
Can the product deliver on its promises?
WIMJ summary for sun protection
This product offers a good level of protection against both UVB and UVA rays.
This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.
This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.
Organic filters
Ingredient | UVB | UVA I | UVA II | Stability |
---|---|---|---|---|
butyl methoxydibenzoylmethane | ||||
octocrylene | ||||
homosalate | ||||
phenylbenzimidazole sulfonic acid |
Promise
What does the product description say?WIMJ summary for anti-aging
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: carnosine.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
This product can also help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH | |||
MEDIUM
| |||
LOW
|
Promise
What does the product description say?WIMJ summary for exfoliation
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
Promise
What does the product description say?WIMJ summary for moisturizing
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
carnosine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH | |||
HIGH | |||
HIGH |
WIMJ summary for anti-blemish
This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: sodium ascorbyl phosphate
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH | |||
MEDIUM
| |||
LOW
|
WIMJ summary for evens skin tone
This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH | |||
LOW
|
WIMJ summary for anti-oxidation
This product contains antioxidants (carnosine) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredients - sodium ascorbyl phosphate also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH | |||
MEDIUM
| |||
MEDIUM
|
How honest is this product?
Promise | Can it deliver? |
---|---|
Sun protection | |
Moisturizing | |
Anti-aging | |
Exfoliation |
Potential irritants

Ingredient | Irritancy | Skin Benefit |
---|---|---|
homosalate | ||
octocrylene | ||
butyl methoxydibenzoylmethane |
Ingredients by volume
Ingredient | Estimated concentration |
---|---|
Plain old water
| 45% - 55% |
A weak sunscreen that offers some protection against the sun rays that cause sunburn (UVB), but does not offer meaningful protection against protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen. When used in low concentrations, helps to stabilize the product formulation
| 5.1% - 6.2% |
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
| 4% - 4.9% |
Show more |
Similar products & dupes
Olay - Total Effects SPF 30, 7 in 1 Anti-Ageing Moisturiser | La Roche-Posay - Anthelios UV Correct SPF 70 Daily Anti-Aging Face Sunscreen | Olay Regenerist - Micro-Sculpting Cream Face Moisturizer with SPF 30 | SkinCode - Brightening protective shield spf 50/PA +++ | e.l.f. - Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen | SkinMedica - Total Defense and Repair SPF 34 - Tinted | Garnier - Ambre Solaire Super UV Anti-age Face Protection Cream SPF50 Tube | e.l.f. Cosmetics - Holy Hydration! Face Cream SPF 30 | grüum - skyda Daily Defence Face Lotion SPF50 | Altruist - Fluid antioxidant cu protecție solarănaltă SPF 50, , Altruist | Revolution Beauty - Revolution Skincare Moisture SPF30 Cream for Normal/Oily Skin | |
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WIMJ similarity score | 75% | 74% | 74% | 73% | 73% | 73% | 71% | 71% | 71% | 71% | |
SPF | SPF 30 | SPF 70 | SPF 30 | SPF 50 | SPF 30 | SPF 34 | SPF 50 | SPF 30 | SPF 50 | SPF 50 | SPF 30 |
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Questions
Skincare resources
Scientific Sources
- Opinion on Homosalate - Scientific Committee on Consumer Products
- Glycerol and the skin: holistic approach to its origin and functions
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Skin moisturizing effects of panthenol-based formulations
- Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics
- Biological activities of the natural imidazole-containing peptidomimetics n-acetylcarnosine, carcinine and l-carnosine in ophthalmic and skin care products
- Sodium ascorbyl phosphate shows in vitro and in vivo efficacy in the prevention and treatment of acne vulgaris
- Sodium ascorbyl phosphate in topical microemulsions
- Final report of the safety assessment of L-Ascorbic Acid, Calcium Ascorbate, Magnesium Ascorbate, Magnesium Ascorbyl Phosphate, Sodium Ascorbate, and Sodium Ascorbyl Phosphate as used in cosmetics
- Regulation of collagen synthesis in human dermal fibroblasts by the sodium and magnesium salts of ascorbyl-2-phosphate
- Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment
- Application of l-ascorbic acid and its derivatives (sodium ascorbyl phosphate and magnesium ascorbyl phosphate) in topical cosmetic formulations: stability studies
- Sodium L-ascorbyl-2-phosphate 5% lotion for the treatment of acne vulgaris: a randomized, double-blind, controlled trial
- Surfactants and experimental irritant contact dermatitis