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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The moisturizing formula penetrates 10 layers deep into the skin's surface to even skin tone and reduce the look of dark spots."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide, undecylenoyl phenylalanine

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Luminous Light Hydrating Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 6%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
3.8% - 5.7%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
2.8% - 4.2%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
2% - 3.1%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.7% - 2.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.5% - 2.2%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
1.7% - 2.5%
Helps oil and water mix together
1% - 1.5%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.6% - 1.4%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 1.1%
An amino-acid based compound that is effective in reducing hyperpigmentation. It can help lighten sun spots and support more even skin tone.
0.4% - 0.95%
Might be able to neutralize free radicals in skin. Also works as a humectant
0.35% - 0.8%
Used to stabilize product formulations and create a nice product texture
0.2% - 0.7%
A preservative
0.15% - 0.3%
Used to adjust pH of the product and can help improve the product's smell
0.1% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.25%
A preservative
0.05% - 0.25%
A preservative
0.05% - 0.2%

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Olay Eyes - Luminous Light Hydrating Lotion
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SK-II - SKINPOWER Airy Milky Lotion
Paula's choice - Invisible Finish Moisture Gel
Simple - X Kindness Hydrating Light Facial Moisturiser
Dr Sam's - Flawless Moisturiser
Maruderm - Hyaluronic Acid Moisturizer Face & Body Cream
MISSHA - Super Aqua Ultra Waterful Cream
Olay - Anti-Wrinkle Night Cream
Rephr - hydration cream 1.0
Ddf - Pro-Retinol Complex 3 Moisturizer
Price
WIMJ similarity score
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources