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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Ideal for medium skin tone ."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

This product can also help with skin tone because it offers sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"24h Moisturisation that hydrates 7 layers deep ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Evens skin tone
Moisturizing
Anti-aging
Anti-blemish
Total Promises Fulfilled score: 83/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5% - 6.1%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
4.4% - 5.4%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
3.5% - 4.2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.4% - 3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2.5% - 3%
An emollient that helps soften the skin
1.7% - 2%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.4% - 1.8%
Used to thicken the product's texture
1.4% - 1.8%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
1.5% - 1.8%
Ensulizole. A UV filter that is effective against UVB rays. Does not protect against UVA light. It is photostable and can be used to help stabilize other sunscreen ingredients. It is water-soluble meaning that it can help create lighter sunscreen formulations
1.2% - 1.4%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.65% - 0.95%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.5% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.75%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.5% - 0.75%
0.45% - 0.65%
Used to adjust pH of the product and can help improve the product's smell
0.45% - 0.65%
Used to thicken the product's consistency
0.35% - 0.65%
An emollient that helps soften the skin
0.4% - 0.6%
Helps water and oil mix together and create gel-like textures
0.3% - 0.55%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.35% - 0.6%
Helps water and oil mix together
0.3% - 0.55%
Helps soften the upper layer of the skin
0.25% - 0.5%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.3% - 0.55%
Helps water and oil in the product mix well together and improves product texture
0.25% - 0.5%
Helps oil and water mix togehter and creates a nice product texture
0.35% - 0.6%
Helps oil and water mix together and works as an emollient
0.4% - 0.6%
0.3% - 0.5%
Helps oil and water mix together
0.3% - 0.5%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.45% - 0.65%
Helps oil and water mix together
0.25% - 0.5%
Used to absorb oil and can temporarily mattify skin
0.4% - 0.65%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.25% - 0.4%
A preservative
0.15% - 0.3%
A preservative
0.2% - 0.4%
A preservative
0.2% - 0.4%
A preservative. Can be irritating
0.01% - 0.02%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.2% - 0.4%
A fragrance. Potential allergen and can be irritating
0.2% - 0.4%
A fragrance with jasmine smell. A likely irritant
0.2% - 0.4%
A fragrance. Is a likely irritant
0.2% - 0.4%
A fragrance. A likely allergen and can be irritating
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
Fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.25%
0.15% - 0.25%
A colorant. Usually well-tolerated
0.15% - 0.25%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.15%
An iron oxide. Used as a colorant. Is usually well tolerated
0.1% - 0.15%

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