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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A clean, brightening booster serum that helps to diminish dark spots while enhancing microcurrent results!"
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ascorbyl glucoside.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This powerhouse formula protects skin from future sun damage and discoloration, while leaving skin looking even and radiant."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, carnosine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: ascorbyl glucoside, carnosine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (carnosine) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ascorbyl glucoside also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-aging
Anti-oxidation
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
5.7% - 7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 4.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.2% - 3.9%
Helps attract water to the upper layer of the skin and improves the product texture
2.3% - 2.8%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.9% - 2.3%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
1.7% - 2.1%
A preservative
0.7% - 1.05%
1.1% - 1.4%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
1% - 1.2%
A type of peptide. It attracts water to the upper layer of the skin. It can help neutralize free radicals in skin combatting the sun damage
0.65% - 1%
Helps thicken the product formula and create a nice product formulation
0.6% - 0.95%
Used to create thicker product consistency and stabilize emulsions
0.55% - 0.8%
Can work as an exfoliant but is typically used to adjust the product pH
0.45% - 0.7%
Typically used to stabilize the product formulations. It is a salt of polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing
0.4% - 0.65%
0.45% - 0.65%
0.4% - 0.6%
Used to increase effectiveness of preservatives
0.35% - 0.6%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.35% - 0.65%
A plant stem cell extract that might help neutralize free radicals and reduce inflammation in skin
0.3% - 0.5%
Might be helpful in restoring skin barrier function and calm down inflammation in skin
0.25% - 0.45%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.25% - 0.45%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.2% - 0.4%
Derived from clary sage. Used as a fragrance. Can be irritating
0.15% - 0.3%
Used to create gel-like formulas and stabilize emulsions
0.2% - 0.35%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.2% - 0.35%
Used to stabilize product formulations
0.2% - 0.35%
Used to create a thicker product consistency
0.15% - 0.3%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.15% - 0.3%
A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking
0.1% - 0.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.2%
Used to absorb oil and can temporarily mattify skin
0.15% - 0.3%
A preservative
0.05% - 0.15%

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