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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"With No7’s unique anti-wrinkle, firming and brightening complexes and Double Defense technology, skin is protected from the sun and the environment."
WIMJ summary for anti-aging

This product contains acetyl dipeptide-1 cetyl ester, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Restore & Renew Multi Action Day Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl dipeptide-1 cetyl ester, ceramide 1, ceramide 3, ceramide 6 ii, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phytosphingosine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (dimethylmethoxy chromanol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
23% - 34%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
3%
Declared
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
8%
Declared
Plain old water
8.1% - 12.1%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
4.1% - 6.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 4.6%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
2.3% - 3.5%
Used to create a thicker product consistency and soften the upper layer of the skin
1.7% - 2.6%
Used to thicken the product's consistency
1.1% - 1.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1% - 1.5%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1% - 1.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.6% - 1.35%
Helps water and oil in the product mix well together and improves product texture
0.45% - 1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.45% - 1%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.3% - 0.75%
Used to absorb oil and can temporarily mattify skin
0.5% - 1.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.65%
Helps oil and water mix together
0.2% - 0.7%
A preservative
0.15% - 0.3%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.6%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.15% - 0.7%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.15% - 0.65%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.1% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.1% - 0.4%
Used to create a thicker product consistency
0.1% - 0.4%
A preservative
0.1% - 0.35%
0.1% - 0.4%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.1% - 0.3%
A type of silicone that helps to create nice product texture and is used as an anti-foaming agent
0.15% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.1% - 0.35%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.1% - 0.35%
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
0.1% - 0.35%
Helps to stabilize the product formulation
0.1% - 0.35%
Helps water and oil mix together
0.1% - 0.4%
Helps oil and water mix together
0.1% - 0.45%
Used to dissolve other ingredients and to improve smell of products. It could be irritating
0.1% - 0.3%
Helps water and oil mix together
0.1% - 0.4%
A plant extract that might be helpful in neutralizing free radicals and have a skin lightening effect if used in high enough concentrations
0.1% - 0.35%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.1% - 0.45%
0.1% - 0.35%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.15% - 0.5%
0.1% - 0.35%
Used to thicken product formulations and create gel-like textures
0.1% - 0.45%
Used to adjust the pH level of products
0.1% - 0.4%
Can help neutralize free radicals in skin
0.1% - 0.35%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.1% - 0.4%
0.1% - 0.4%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.1% - 0.5%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.15% - 0.5%
A preservative
0.1% - 0.45%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.15% - 0.65%
An emollient that is naturally found in skin
0.15% - 0.65%
A preservative
0.1% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.45%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.15% - 0.55%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.15% - 0.5%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.15% - 0.55%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.35%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.25%
A colorant
0.05% - 0.25%

Similar products & dupes

No7 - Restore & Renew Multi Action Day Cream
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NEOGEN - Probiotics Relief Cream
DRMTLGY - Peptide Night Cream
Sarah Chapman - Skinesis Comfort Cream D-stress
Ziajaonline - Ziaja Sensitive Skin Firming Night Cream
Elizabeth Arden - Ceramide Premiere Overnight Regeneration Cream
Payot - Perform Lift Reinforcing and Lifting Day Rich Cream
AHC - Hydrating Essential Real Eye Cream for Face
Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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IRRITANCY
MEDIUM
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HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources