Judging from the ingredient list, "No7 - Pure Retinol Eye Cream" works well for improving skin hydration As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Panthenol, glycerin and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Ceramide eop, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1 and phytosphingosine in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
this moisturizer contains an effective form of Retinoids (vitamin A): retinol 0.20% - 0.40%. Retinoids are potent multitasking actives. They work to improve and prevent early signs of aging, reduce hyperpigmentation (age spots and post-acne marks), and prevent inflamed blemishes and clogged pores. The downside of Retinoids is that they can be irritating. If you are not already using a Retinoid in your routine, it is best to start slowly and apply the Retinoid product only a few times per week. If your skin tolerates it well, you can gradually increase the frequency to daily. Because of the irritation risk of Retinoids, we recommend to have another, retinoid-free moisturizer in your routine to use on the alternate days or when your skin feels dry.
Another benefit is that this moisturizer contain ceramides (phytosphingosine 0.25% - 0.45%, ceramide np 0.25% - 0.45%, ceramide eop 0.15% - 0.25% and ceramide ap 0.20% - 0.35%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
This moisturizer also contains Peptides (palmitoyl tripeptide-1 0.20% - 0.35%, palmitoyl tetrapeptide-7 0.15% - 0.25% and acetyl dipeptide-1 cetyl ester 0.20% - 0.40%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that they are helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: caprylic/capric triglyceride
Irritation risk
This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
Price
The product retails from 16.98$ up to 27.99$ in the United States and from 11.99£ up to 24.95£ in the United Kingdom.
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because
it
contains
retinol.
These ingredients in the product can also be helpful, even though there is less evidence for their
effectiveness:
acetyl dipeptide-1 cetyl ester, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed
to
improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can
“erase”
wrinkles or fully reverse signs of aging.
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
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Evens skin tone
What does the product description say?
This product can help reduce hypepigmentation and even out the skin tone because it contains the following
effective ingredients:
retinol.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
Moisturizing
What does the product description say?
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”: these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, butylene glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses
moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels
less tight and nicer to the touch. The following ingredients in this product do the job:
butyrospermum parkii butter, dimethicone.
The following ingredients in this product are especially good for supporting the skin barrier and helping with
the hydration level: acetyl dipeptide-1 cetyl ester, ceramide ap, ceramide eop, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, panthenol, phytosphingosine
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
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Exfoliation
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover.
Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier.
The following ingredient is doing the exfoliating job in this product: retinol.
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
Anti-oxidation
This product contains antioxidants (retinol) that can help neutralize
free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
Honesty check
How honest is this product?
Promise
Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score:
100/100.
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Learn more
Works for:
Anti-aging,
Evens skin tone,
Anti-blemish,
Mattifying,
Exfoliation,
Anti-oxidation
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
Works for:
Moisturizing,
Anti-aging,
Anti-oxidation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Works for:
Anti-aging,
Evens skin tone,
Anti-blemish,
Mattifying,
Exfoliation,
Anti-oxidation
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
Works for:
Anti-aging,
Evens skin tone,
Anti-blemish,
Mattifying,
Exfoliation,
Anti-oxidation
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
Works for:
Moisturizing,
Anti-aging,
Anti-oxidation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Works for:
Moisturizing,
Anti-aging,
Anti-oxidation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals