Join the WIMJ community to get skincare help and use personalized tools

Cheaper alternatives

AHC - Hydrating Essential Real Eye Cream for Face
Price: $11.37
Find out more
Pixi - Retinol Eye Cream
Price: $16.52
Find out more

Product summary

Judging from the ingredient list, "No7 - Pure Retinol Eye Cream" works well for improving skin hydration As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Panthenol, glycerin and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Ceramide eop, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1 and phytosphingosine in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • this moisturizer contains an effective form of Retinoids (vitamin A): retinol 0.20% - 0.40%. Retinoids are potent multitasking actives. They work to improve and prevent early signs of aging, reduce hyperpigmentation (age spots and post-acne marks), and prevent inflamed blemishes and clogged pores. The downside of Retinoids is that they can be irritating. If you are not already using a Retinoid in your routine, it is best to start slowly and apply the Retinoid product only a few times per week. If your skin tolerates it well, you can gradually increase the frequency to daily. Because of the irritation risk of Retinoids, we recommend to have another, retinoid-free moisturizer in your routine to use on the alternate days or when your skin feels dry.
  • Another benefit is that this moisturizer contain ceramides (phytosphingosine 0.25% - 0.45%, ceramide np 0.25% - 0.45%, ceramide eop 0.15% - 0.25% and ceramide ap 0.20% - 0.35%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
  • This moisturizer also contains Peptides (palmitoyl tripeptide-1 0.20% - 0.35%, palmitoyl tetrapeptide-7 0.15% - 0.25% and acetyl dipeptide-1 cetyl ester 0.20% - 0.40%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that they are helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: caprylic/capric triglyceride

Irritation risk

This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.

Price

The product retails from 16.98$ up to 27.99$ in the United States and from 11.99£ up to 24.95£ in the United Kingdom.

For a detailed price comparison: click here.