Works for:
based on ingredients and %- Moisturizing
Doesn't work for:
based on ingredients and %- Evens skin tone
Can it cause trouble?
- Irritation risk: high
- Comedogenic risk ingredients: 1
Key actives
Product Summary
"Natio - Vitamin C Skin Brightening Serum" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- Humectants (sodium hyaluronate 1.40% - 2.10% and glycerin 4.20% - 6.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "Natio" is cruelty free and so is its parent company.
Price
The product retails for 21.21A$ in Australia.
For a detailed price comparison: click here.
Moisturizing
What does the product description say?
Formulated to gently accelerate skins natural regeneration process, it promotes clearer, brighter and smoother skin. active ingredients hydrating nourishing
Source: N/A
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
Helps preserve products and creates a nice product texture
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Evens skin tone
What does the product description say?
Vitamin C Skin Brightening Serum
Source: From product name
Effective ingredients missing or their concentration is too low
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Evens skin tone |
Total Promises Fulfilled score: 37/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Natio Vitamin C Skin Brightening Serum | Current | $24.95 | |
 Erno Laszlo Phormula 3-9 Repair Serum | 63% | $203.00 | |
 Sönd Deep Hydration Serum | 62% | $28.00 | |
 Live No B.S. Vitamin C + E Serum | 62% | $45.00 | |
Derma E Vitamin C Serum, Concentrated Formula | 62% | $19.50 | |
 EmerginC Vitamin C Serum | 62% | $83.00 |
Key Actives
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Potential irritants
An essential oil used for fragrance. Can be an allergen and irritant
An essentil oil from orange peel. Potential allergen and can be irritating
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Helps preserve products and creates a nice product texture
Comedogenic ingredients
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
All ingredients
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
An essential oil used for fragrance. Can be an allergen and irritant
An essentil oil from orange peel. Potential allergen and can be irritating
Helps preserve products and creates a nice product texture
A preservative. It helps prevent bacterial growth in cosmetic products
Ingredient list view
Water, Glycerin, Helianthus annuus seed oil, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Sodium ascorbyl phosphate, Sodium hyaluronate, Aloe barbadensis leaf juice, Butyrospermum parkii butter, Argania spinosa kernel oil, Tocopheryl acetate, Citrus reticulata peel oil, Citrus limon peel oil, Citrus aurantifolia peel oil, Citrus aurantium dulcis peel oil, Styrax benzoin gum, Caprylyl glycol, Bht, Disodium edta, Phenoxyethanol
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- Final report of the safety assessment of L-Ascorbic Acid, Calcium Ascorbate, Magnesium Ascorbate, Magnesium Ascorbyl Phosphate, Sodium Ascorbate, and Sodium Ascorbyl Phosphate as used in cosmetics
- Regulation of collagen synthesis in human dermal fibroblasts by the sodium and magnesium salts of ascorbyl-2-phosphate
- Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment
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- Sodium L-ascorbyl-2-phosphate 5% lotion for the treatment of acne vulgaris: a randomized, double-blind, controlled trial
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