Natio Vitamin C Skin Brightening Serum

Natio Vitamin C Skin Brightening Serum

Efficacy37/100IrritancyHigh

Works for

Moisturizing
Glycerin, Helianthus annuus seed oil + 5 more
Works
What the product description says
“A nourishing, natural Vitamin C serum, it’s an ideal everyday skin brightening serum for those seeking luminous results, especially if you’re looking for a Vitamin C serum for face.”
Source: Natio

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.2–6.3%
Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~3.5–5.3%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~1.4–2.1%
Butyrospermum parkii butterKey active· Emollient, OcclusiveEffect: HighA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~1.2–1.8%
Argania spinosa kernel oilKey active· EmollientEffect: HighAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties~0.95–1.45%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.1–0.4%
Aloe barbadensis leaf juiceEffect: Low, below effective doseTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~1.2–1.7%
Evens skin tone
No ingredient credited for this claim
Not delivered
What the product description says
“Formulated to gently accelerate the skin’s natural regeneration process, this brightening Vitamin C serum helps promote clearer, brighter and smoother skin.”
Source: Natio

Effective ingredients missing or their concentration is too low

Can it cause trouble?

Irritancy
4 strong irritants: Citrus reticulata peel oil, Citrus limon peel oil + 2 more — patch-test recommended
High risk
We flagged 12 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Citrus reticulata peel oilAn essential oil used for fragrance. Can be an allergen and irritantHigh~0.4–0.95%est.
Citrus limon peel oilA highly irritating fragranceHigh~0.3–0.75%est.
Citrus aurantifolia peel oil—High~0.2–0.75%est.
Citrus aurantium dulcis peel oilAn essentil oil from orange peel. Potential allergen and can be irritatingHigh~0.15–0.55%est.
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerA gelling agent that thickens the product consistency and leaves the skin with a velvety finishMedium~2.5–3.8%est.
Sodium ascorbyl phosphateA stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin CMedium~1.8–2.7%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~1.2–1.7%est.
Argania spinosa kernel oilAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant propertiesMedium~0.95–1.45%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.55–1.3%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.1–0.4%est.
BhtA preservativeMedium~0.05–0.15%est.
Disodium edtaStabilizes the product formulationMedium~0.01–0.1%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~1.2–1.8%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.2–6.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Helianthus annuus seed oil~3.5–5.3%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~2.5–3.8%
Irritant · medium
Irritation risk
Medium

A gelling agent that thickens the product consistency and leaves the skin with a velvety finish

More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer
Sodium ascorbyl phosphate~1.8–2.7%
Irritant · medium
Irritation risk
Medium
Works for
Anti-blemishAnti-oxidationAnti-aging

A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C

More about Sodium ascorbyl phosphate
Sodium hyaluronate~1.4–2.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Aloe barbadensis leaf juice~1.2–1.7%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryAntibacterialReduces rednessReduces irritationAnti-agingAnti-blemish

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Butyrospermum parkii butter~1.2–1.8%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-oxidationAnti-aging

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter
Argania spinosa kernel oil~0.95–1.45%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties

More about Argania spinosa kernel oil
Tocopheryl acetate~0.55–1.3%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Citrus reticulata peel oil~0.4–0.95%
Irritant · high
Irritation risk
High

An essential oil used for fragrance. Can be an allergen and irritant

More about Citrus reticulata peel oil
Citrus limon peel oil~0.3–0.75%
Irritant · high
Irritation risk
High

A highly irritating fragrance

More about Citrus limon peel oil
Citrus aurantifolia peel oil~0.2–0.75%
Irritant · high
Citrus aurantium dulcis peel oil~0.15–0.55%
Irritant · high
Irritation risk
High

An essentil oil from orange peel. Potential allergen and can be irritating

More about Citrus aurantium dulcis peel oil
Styrax benzoin gum~0.15–0.5%
Formula
Caprylyl glycol~0.1–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Bht~0.05–0.15%
Irritant · medium
Irritation risk
Medium

A preservative

More about Bht
Disodium edta~0.01–0.1%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Phenoxyethanol~0.05–0.2%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ingredient list view

Water, Glycerin, Helianthus annuus seed oil, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Sodium ascorbyl phosphate, Sodium hyaluronate, Aloe barbadensis leaf juice, Butyrospermum parkii butter, Argania spinosa kernel oil, Tocopheryl acetate, Citrus reticulata peel oil, Citrus limon peel oil, Citrus aurantifolia peel oil, Citrus aurantium dulcis peel oil, Styrax benzoin gum, Caprylyl glycol, Bht, Disodium edta, Phenoxyethanol

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Amazon USPrice as of 11/10 21:21 GMT
$18.31
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
NatioVitamin C Skin Brightening SerumYOUR PRODUCTFleur \u0026 BeeVitamin C Serum | Vegan, Clean | Fleur & BeefreezeframeNightNourishMaxTRIPLE VITAMIN C SERUM
Match—65%64%63%
Price$18.31$4.89−$13.42—$39.99+$21.68
Shared key ingredients—4 of 63 of 63 of 6
Key difference—NiacinamideAcetyl Tetrapeptide-5Nonapeptide-1
Irritancy High Medium Medium Medium
Drying alcohol————
View product Shop Shop Shop

More alternatives: Bioelements vc10 daily glowYoun Beauty CE Antioxidant Serum

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Product summary

"Natio - Vitamin C Skin Brightening Serum" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Humectants (sodium hyaluronate 1.40% - 2.10% and glycerin 4.20% - 6.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "Natio" is cruelty free and so is its parent company.

Price

The product retails for 21.21A$ in Australia.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 15 studies and safety reviews.

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Natio Vitamin C Skin Brightening Serum
NatioVitamin C Skin Brightening Serum

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.