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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"FirmQ2 instantly firms and lifts while Golden Seaweed restores skin resilience Brazilian Fruit Extracts promote collagen production to plump skin, reducing the appearance of wrinkles Shea Butter and trace minerals infuse skin with hydration leaving it soft and smooth"
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.These ingredients - butyrospermum parkii butter, glycine soja protein - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient chitosan might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Luxuriously rich mask restores a firm, resilient tone and relieves dehydrated skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, cetearyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains chitosan.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (chitosan) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Anti-blemish
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps stabilize the product formulation
5.5% - 6.7%
Used to create a nice product finish
4.3% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 3.7%
Helps to soften the upper layer of the skin
2.3% - 2.8%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.9% - 2.3%
Helps oil and water mix togehter and creates a nice product texture
1.6% - 2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.3% - 1.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.1% - 1.4%
A clay mineral. Can absorb oil from the surface of the skin
0.9% - 1.1%
0.6% - 0.85%
Can help attract water to the upper layer of the skin. Avoid if sensitive to gluten
0.5% - 0.75%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.5% - 0.75%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.4% - 0.65%
0.4% - 0.6%
A sugar that attracts water to the upper layer of the skin
0.4% - 0.6%
0.4% - 0.6%
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
0.35% - 0.6%
Helps attract water to the upper layer of the skin and improves the product texture
0.3% - 0.55%
0.25% - 0.5%
0.25% - 0.5%
0.25% - 0.45%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.25% - 0.45%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.3% - 0.55%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
A plant extract that helps to attract water to the upper layer of the skin and soften it. It might be helpful in neutralizing free radicals. It might be somewhat helpful for evening out the skin tone. It might be able to support elastin production but solid research is lacking
0.25% - 0.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.3% - 0.55%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
A plant extract that is used as a fragrance. Can be irritating
0.25% - 0.5%
0.25% - 0.45%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.45%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.25% - 0.45%
Inhibits acne-causing bacteria on the surface of the skin. Can help to reduce inflammation caused by bacteria. Helps neutralize free radicals in skin. Helps to attract water to the upper layer of the skin
0.25% - 0.45%
Helps preserve product formulations and can mask the smell of other ingredients in a product
0.25% - 0.45%
Stabilizes the product formulation
0.2% - 0.4%
Helps oil and water mix together
0.25% - 0.45%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.2% - 0.35%
Used to adjust the pH in formulations
0.15% - 0.3%
Used to improve stability of the formulation
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
Helps preserve products and creates a nice product texture
0.2% - 0.35%
A preservative
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.15%

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