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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"Vitamin C helps to brighten dull-looking skin, fighting to balance uneven tone for truly revitalised results."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
does not meet threshold
See a mistake?
What does the product description say?
"L'Oréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, magnesium pca.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isopropyl myristate.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
3.8% - 5.6%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
2.9% - 4.4%
Used to improve the product consistency and soften the upper layer of the skin
2.1% - 3.2%
Used to create a thicker product consistency
1.7% - 2.5%
Used as a fragrance and can be irritating
1.6% - 2.4%
A silicone that mixes with water creating nice light-weight product texture
1.3% - 1.9%
Used to create a silky product texture and add volume to products
1% - 1.5%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.9% - 1.35%
An emollient that helps soften the skin
0.55% - 1.25%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.4% - 0.95%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.35% - 0.85%
Used to adjust the product's pH
0.35% - 0.8%
Used to absorb oil and can temporarily mattify skin
0.45% - 1.05%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.3% - 0.75%
Helps attract water to the upper layer of the skin
0.3% - 0.7%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.2% - 0.7%
An emollient that helps soften the skin. Could be comedogenic
0.2% - 0.75%
Helps preserve products and creates a nice product texture
0.15% - 0.65%
0.1% - 0.45%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.15% - 0.6%
Is used to enhance product texture and can help to optically mask skin imperfections
0.15% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.35%
A yellow dye
0.1% - 0.35%
A colorant (dye)
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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Scientific Sources