Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
WORKS FOR
  • Anti-aging
  • Anti-oxidation
  • Evens skin tone
  • Moisturizing
  • Anti-blemish
  • +2 more
KEY INGREDIENTS
  • bakuchiol
  • glycerin
  • sodium hyaluronate
PROMISES
FULFILLED
91 /100
IRRITANCY
HIGH
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Where to buy?

In stock £19.98
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Price as of 1/12/2022 1:11 GMT. More info
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Formula review

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WIMJ summary

This product might be able to help reduce blemishes and clogged pores because it contains bakuchiol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Anti-ageing serum with gentle but effective bio-retinol and hyaluronic acid Aims to smoothen fine lines and wrinkles in long term use Aims to aid in skin’s natural renewal for brighter more even skin tone Full of natural anti-oxidants, fruit extracts and oils Contains 3 x Plum Extract ."
WIMJ summary

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains bakuchiol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Anti-ageing serum with gentle but effective bio-retinol and hyaluronic acid Aims to smoothen fine lines and wrinkles in long term use Aims to aid in skin’s natural renewal for brighter more even skin tone Full of natural anti-oxidants, fruit extracts and oils Contains 3 x Plum Extract ."
WIMJ summary

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: bakuchiol

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Use two pumps and massage to your face before moisturiser in the evening."
WIMJ summary

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary

This product contains antioxidants (bakuchiol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.1% - 9.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.1%
Used to create gel-like formulas and stabilize emulsions
2.6% - 3.9%
A plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation
1.9% - 2.8%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
1.4% - 2.1%
A fruit extract that might help attract water to the upper layer of the skin and might have some antioxidant properties but evidence of effectiveness in skin is missing
1.2% - 1.8%
The ingredient is not recognized
TBC
1% - 1.45%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.45% - 1.05%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 1.2%
0.45% - 1%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.35% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.15% - 0.7%
Used to create a thicker product consistency
0.15% - 0.65%
A preservative
0.15% - 0.5%
A preservative
0.1% - 0.4%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.3%
A colorant (dye)
0.1% - 0.35%
0.1% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.01% - 0.05%
A fragrance. Can be irritating
0.01% - 0.05%

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