39%
Low match
Medium irritancy
Why it matches
ALLANTOINCAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERIN +1 more
View details
Common ingredients (4)
Similarity breakdown
Overall formula39%
Active ingredients38%
All ingredients25%
No close formula dupes found
These are the closest alternatives based on WIMJ's similarity score. Consider filtering by irritancy or ingredients you want to avoid.
Baxter of California
Clay Mask AHA39%
Low match
$18.00
Medium irritancy Why it matches
ALLANTOINGLYCERINKAOLIN +1 more
Key differences
LACTIC ACIDPERSEA GRATISSIMA OIL
View details
Common ingredients (4)
Different ingredients (2)
Similarity breakdown
Overall formula39%
Active ingredients25%
All ingredients34%
PEACH & LILY
Overnight Star Sleeping Mask38%
Low match
$45.00
Medium irritancy Why it matches
GLYCERINSIMMONDSIA CHINENSIS SEED OILTOCOPHEROL +2 more
Key differences
NIACINAMIDEOLIGOPEPTIDE-1ADENOSINE +13 more
View details
Common ingredients (5)
Different ingredients (16)
NIACINAMIDEOLIGOPEPTIDE-1ADENOSINEPANTHENOLCENTELLA ASIATICA EXTRACTCORALLINA OFFICINALIS EXTRACTDIPOTASSIUM GLYCYRRHIZATEHYDROLYZED HYALURONIC ACIDJOJOBA ESTERSLACTOBACILLUS FERMENTMELIA AZADIRACHTA LEAF EXTRACTSODIUM ACETYLATED HYALURONATESODIUM HYALURONATESQUALANETRIETHYLHEXANOINBUTYROSPERMUM PARKII BUTTER
Similarity breakdown
Overall formula38%
Active ingredients50%
All ingredients22%
SheaMoisture
African Black Mud Mask38%
Low match
$16.99
Medium irritancy Why it matches
GLYCERINKAOLINSIMMONDSIA CHINENSIS SEED OIL +2 more
Key differences
SALICYLIC ACIDPANTHENOLBETA-GLUCAN +5 more
View details
Common ingredients (5)
Different ingredients (8)
Similarity breakdown
Overall formula38%
Active ingredients38%
All ingredients17%
Phykology
Seaweed Bubble Clay Mask38%
Low match
$14.99
Medium irritancy Why it matches
ALLANTOINCAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERIN +1 more
Key differences
ARGANIA SPINOSA KERNEL OILARGININEBETAINE +13 more
View details
Common ingredients (4)
Different ingredients (16)
Similarity breakdown
Overall formula38%
Active ingredients25%
All ingredients20%
Youth To The People
Superclay Purify + Clear Power Mask38%
Low match
$31.00
Medium irritancy Why it matches
GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMERALLANTOINKAOLIN +1 more
Key differences
NIACINAMIDESALICYLIC ACIDLACTIC ACID +2 more
View details
Common ingredients (4)
Different ingredients (5)
Similarity breakdown
Overall formula38%
Active ingredients25%
All ingredients20%
37%
Low match
$10.93
High irritancy Why it matches
GLYCERINKAOLINSIMMONDSIA CHINENSIS SEED OIL +1 more
Key differences
BACILLUS FERMENTCAMELLIA SINENSIS LEAF EXTRACTPULLULAN +1 more
View details
Common ingredients (4)
Different ingredients (4)
Similarity breakdown
Overall formula37%
Active ingredients50%
All ingredients12%
e.l.f. Cosmetics
Mint Melt Whipped Face Mask37%
Low match
$6.40
Medium irritancy Why it matches
CAPRYLIC/CAPRIC TRIGLYCERIDEEPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACTGLYCERIN +2 more
Key differences
BUTYROSPERMUM PARKII BUTTERDIMETHICONEDIPOTASSIUM GLYCYRRHIZATE
View details
Common ingredients (5)
Different ingredients (3)
Similarity breakdown
Overall formula37%
Active ingredients38%
All ingredients22%
Lululun
ONE Face Mask37%
Low match
$25.00
Low irritancy Why it matches
CAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERINSIMMONDSIA CHINENSIS SEED OIL
Key differences
ISOMALTPHYTOSTERYL/OCTYLDODECYL LAUROYL GLUTAMATESQUALANE
View details
Common ingredients (3)
Different ingredients (3)
Similarity breakdown
Overall formula37%
Active ingredients38%
All ingredients18%
Perricone MD
Masks Chloro Plasma37%
Low match
Medium irritancy
Why it matches
ALLANTOINGLYCERINTITANIUM DIOXIDE
Key differences
CAMELLIA SINENSIS LEAF EXTRACTCOPPER GLUCONATECYCLOPENTASILOXANE +5 more
View details
Common ingredients (3)
Different ingredients (8)
Similarity breakdown
Overall formula37%
Active ingredients25%
All ingredients34%
37%
Low match
$20.01
Medium irritancy Why it matches
ALLANTOINGLYCERINKAOLIN
Key differences
BISABOLOLSIMMONDSIA CHINENSIS SEED EXTRACTSODIUM HYALURONATE +1 more
View details
Different ingredients (4)
Similarity breakdown
Overall formula37%
Active ingredients25%
All ingredients15%
Institut Esthederm
Intensive Propolis + Purifying Mask37%
Low match
$25.50
Medium irritancy Why it matches
CAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERINKAOLIN
Key differences
SALICYLIC ACIDCARNOSINEZINC GLUCONATE +7 more
View details
Common ingredients (3)
Different ingredients (10)
Similarity breakdown
Overall formula37%
Active ingredients25%
All ingredients15%
36%
Low match
$12.00
Medium irritancy Why it matches
GLYCERINGLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMERKAOLIN +4 more
Key differences
NIACINAMIDEANHYDROXYLITOLADENOSINE +12 more
View details
Common ingredients (7)
Different ingredients (15)
Similarity breakdown
Overall formula36%
Active ingredients50%
All ingredients23%
Lancer Skincare
Nourish Rehydration Mask36%
Low match
$84.00
Medium irritancy Why it matches
CAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERINGLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER +2 more
Key differences
HEXAPEPTIDE-48 HCLNIACINAMIDEDIMETHICONE +8 more
View details
Common ingredients (5)
Different ingredients (11)
Similarity breakdown
Overall formula36%
Active ingredients50%
All ingredients22%
Honest Beauty
3-In-1 Detox Mud Mask36%
Low match
$20.00
High irritancy Why it matches
ALLANTOINCAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERIN +1 more
Key differences
BUTYROSPERMUM PARKII BUTTERHIPPOPHAE RHAMNOIDES OIL
View details
Common ingredients (4)
Different ingredients (2)
Similarity breakdown
Overall formula36%
Active ingredients38%
All ingredients25%
Miss Spa
Matcha Green Tea Mud Mask36%
Low match
$7.99
Low irritancy Why it matches
CAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERINKAOLIN
Key differences
CAMELLIA SINENSIS LEAF EXTRACTCORALLINA OFFICINALIS EXTRACTDIMETHICONE +1 more
View details
Common ingredients (3)
Different ingredients (4)
Similarity breakdown
Overall formula36%
Active ingredients38%
All ingredients17%
Etude House
Matcha Magic Super-Antioxidant Mask36%
Low match
$50.00
Medium irritancy Why it matches
EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACTGLYCERINKAOLIN +1 more
Key differences
BAKUCHIOLBETA-SITOSTEROLCAMELLIA SINENSIS LEAF EXTRACT +3 more
View details
Common ingredients (4)
Different ingredients (6)
Similarity breakdown
Overall formula36%
Active ingredients25%
All ingredients26%
La Roche-Posay
Effaclar Clay Mask36%
Low match
$15.00
Medium irritancy Why it matches
CAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERINKAOLIN +1 more
Key differences
PANTHENOL
View details
Common ingredients (4)
Different ingredients (1)
Similarity breakdown
Overall formula36%
Active ingredients25%
All ingredients25%
Clarins
SOS Mask - Pure36%
Low match
$31.00
Medium irritancy Why it matches
CAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERINKAOLIN +1 more
Key differences
BETAINECHRYSINDIMETHICONE +1 more
View details
Common ingredients (4)
Different ingredients (4)
Similarity breakdown
Overall formula36%
Active ingredients25%
All ingredients25%
36%
Low match
Low irritancy
Why it matches
AVENA SATIVA KERNEL FLOURCAPRYLIC/CAPRIC TRIGLYCERIDEGLYCERIN +1 more
Key differences
SQUALANE
View details
Common ingredients (4)
Different ingredients (1)
Similarity breakdown
Overall formula36%
Active ingredients25%
All ingredients25%
About Similarity Scores
Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.
70%+ - High match
40-69% - Medium match
<40% - Low match
Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.