The outset Purifying Blue Clay Mask

The outset Purifying Blue Clay Mask

Efficacy100/100IrritancyMedium

Works for

Exfoliation
Salicylic acid
Works well
What the product description says
“Key Ingredients Blue Clay (Kaolin) , Gently clears pollution, oils and dirt while unclogging pores and ridding the skin of excess sebum Salicylic Acid , Helps to slough dead skin cells, decrease redness, and clear blemishes faster.”
Source: The outset

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: salicylic acid.

Salicylic acidKey activeEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.8–1.25%
Evens skin tone
Niacinamide, Salicylic acid
Works well
What the product description says
“Niacinamide helps to further brighten the skin and leaves skin tone more uniform Pansy Extract , Soothes the skin and calms.”
Source: The outset

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide, salicylic acid

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.3–1.9%
Salicylic acidEffect: LowUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.8–1.25%
Anti-blemish
Niacinamide, Salicylic acid + 2 more
Works well
What the product description says
“Purifying Blue Clay Mask”
From product name

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide, salicylic acid. These ingredients is used for treating acne and can have a noticeable effect.

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.3–1.9%
Salicylic acidHeroEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.8–1.25%
KaolinEffect: LowA type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color~4.6–6.9%
BentoniteEffect: LowHelps stabilize the product formulation~1.5–2.2%
Anti-aging
Side benefit · Niacinamide, Magnesium aluminum silicate
Works well

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.3–1.9%
Magnesium aluminum silicateEffect: LowMight be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation~0.35–0.75%
Moisturizing
Side benefit · Niacinamide, Cetyl alcohol + 5 more
Works well

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cetyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.3–1.9%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~2.2–3.3%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.1–3.2%
Cassia angustifolia seed polysaccharideKey activeEffect: HighHelps attract water to the upper layer of the skin. Is sometimes referred to as "natural" hyaluronic acid (even though hyaluronic acid is not unnatural and is present in human skin)~0.85–1.25%
Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~0.55–1.25%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~1.7–2.6%
Viola tricolor extract· EmollientEffect: LowA plant extract that might have an anti-inflammatory effect in skin~0.2–0.8%

Can it cause trouble?

Irritancy
1 strong irritant: Hydrolyzed gardenia florida extract
Medium risk
We flagged 6 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Salicylic acidUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)High~0.8–1.25%est.
Hydrolyzed gardenia florida extractUsed as a fragrance. Might have some anti-oxidant propertiesHigh~0.4–0.95%est.
Cassia angustifolia seed polysaccharideHelps attract water to the upper layer of the skin. Is sometimes referred to as "natural" hyaluronic acid (even though hyaluronic acid is not unnatural and is present in human skin)Medium~0.85–1.25%est.
Viola tricolor extractA plant extract that might have an anti-inflammatory effect in skinMedium~0.2–0.8%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.05–0.2%est.
EthylhexylglycerinA preservativeMedium~0.05–0.15%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Kaolin~4.6–6.9%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Propanediol~3.6–5.3%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Cetyl alcohol~2.2–3.3%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Glycerin~2.1–3.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Glyceryl stearate~1.7–2.6%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Bentonite~1.5–2.2%
Formula
Irritation risk
Low
Works for
Anti-blemish

Helps stabilize the product formulation

More about Bentonite
Niacinamide~1.3–1.9%
Hero · Moisturizing, Anti-blemish
Irritation risk
Low
Works for
Evens skin toneAnti-blemishAnti-agingMoisturizingReduces irritationAntibacterialReduces rednessAnti-inflammatory

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Salicylic acid~0.8–1.25%
Hero · Anti-blemishIrritant · high
Irritation risk
High
Works for
ExfoliationAnti-inflammatoryAnti-blemishAntibacterialEvens skin tone

Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)

More about Salicylic acid
Cassia angustifolia seed polysaccharide~0.85–1.25%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps attract water to the upper layer of the skin. Is sometimes referred to as "natural" hyaluronic acid (even though hyaluronic acid is not unnatural and is present in human skin)

More about Cassia angustifolia seed polysaccharide
Helianthus annuus seed oil~0.55–1.25%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Hydrolyzed gardenia florida extract~0.4–0.95%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

Used as a fragrance. Might have some anti-oxidant properties

More about Hydrolyzed gardenia florida extract
Viola tricolor extract~0.2–0.8%
Irritant · medium
Irritation risk
Medium
Works for
Anti-inflammatoryMoisturizingAnti-oxidation

A plant extract that might have an anti-inflammatory effect in skin

More about Viola tricolor extract
Phycocyanin~0.4–0.9%
Formula
Irritation risk
Low
More about Phycocyanin
Magnesium aluminum silicate~0.35–0.75%
Formula
Irritation risk
Low
Works for
Anti-aging

Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation

More about Magnesium aluminum silicate
Cetearyl olivate~0.2–0.7%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Cetearyl olivate
Charcoal powder~0.35–0.8%
Formula
Irritation risk
Low

Benefits for the skin are not clear

More about Charcoal powder
Stearyl alcohol~0.15–0.65%
Formula
Irritation risk
Low
Works for
Cleansing

An emollient that helps soften the skin

More about Stearyl alcohol
Sorbitan olivate~0.1–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan olivate
Maltodextrin~0.1–0.4%
Formula
Irritation risk
Low
Works for
Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin
Hydroxyethylcellulose~0.1–0.35%
Formula
Irritation risk
Low

Used to thicken product formulations and create gel-like textures

More about Hydroxyethylcellulose
Tetrasodium glutamate diacetate~0.05–0.3%
Formula
Irritation risk
Low

Helps stabilize the product formulation

More about Tetrasodium glutamate diacetate
Sodium citrate~0.05–0.2%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Ethylhexylglycerin~0.05–0.15%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Phenoxyethanol~0.05–0.2%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ingredient list view

Water, Kaolin, Propanediol, Cetyl alcohol, Glycerin, Glyceryl stearate, Bentonite, Niacinamide, Salicylic acid, Cassia angustifolia seed polysaccharide, Helianthus annuus seed oil, Hydrolyzed gardenia florida extract, Viola tricolor extract, Phycocyanin, Magnesium aluminum silicate, Cetearyl olivate, Charcoal powder, Stearyl alcohol, Sorbitan olivate, Maltodextrin, Hydroxyethylcellulose, Tetrasodium glutamate diacetate, Sodium citrate, Ethylhexylglycerin, Phenoxyethanol

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The outset
$35.00
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The outset
$39.95
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Amazon USPrice as of 11/9 03:33 GMT
$45.67
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The outset
$64.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
The outsetPurifying Blue Clay MaskYOUR PRODUCTthe klogSweet Potato BHA Clay MaskCodexialEnoliss Perfect Skin Spot Scrub Purifying Anti-Marks Correcting CareKarunaExfoliating Treatment Mask
Match—87%87%85%
Price$35.00—$16.96−$18.04—
Shared key ingredients—4 of 63 of 62 of 6
Key difference—PolymethylsilsesquioxaneAscorbyl GlucosideGluconolactone
Irritancy Medium Medium Low Medium
Drying alcohol————
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Product summary

"The outset - Purifying Blue Clay Mask" is effective for: Exfoliation, Evens skin tone, Anti-blemish, Anti-aging and Moisturizing

Ingredient callouts

  • Salicylic acid (0.80% - 1.25%). This is an oil-soluble exfoliating acid. Because of this property, it can work inside pores and help reduce the congestion. It has an anti-inflammatory effect and is used to treat acne. Because it is a quite strong exfoliator, be careful with using this product too often: it could result in over-exfoliation.
  • Humectants (glycerin 2.10% - 3.20%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "The outset" is cruelty free and so is its parent company.

Price

The product retails from 35.00$ up to 64.00$ in the United States.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 17 studies and safety reviews.

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The outset Purifying Blue Clay Mask
The outsetPurifying Blue Clay Mask

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As an Amazon Associate, WIMJ earns from qualifying purchases.