It Cosmetics - IT's Celebrate Your Skin

It Cosmetics IT's Celebrate Your Skin

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Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
WORKS FOR
  • Cleansing
  • Exfoliation
  • Anti-blemish
KEY INGREDIENTS
  • niacinamide
  • colloidal oatmeal
  • retinyl retinoate
  • ascorbyl tetraisopalmitate
  • ceramide ap
  • ceramide np
  • palmitoyl pentapeptide-4
  • palmitoyl tetrapeptide-7
  • palmitoyl tripeptide-1
  • allantoin
  • betaine
  • biosaccharide gum-1
  • butylene glycol dicaprylate/dicaprate
  • butyrospermum parkii butter
  • camellia sinensis leaf extract
  • canola oil
  • cetearyl alcohol
  • chrysin
  • cocos nucifera oil
  • cyclopentasiloxane
  • dimethicone
  • glucose
  • glycerin
  • glycine soja sterols
  • glycoproteins
  • glycosphingolipids
  • hydrolyzed collagen
  • hydroxypropyl bispalmitamide mea
  • sodium hyaluronate
  • squalane
  • stearyl behenate
  • yeast extract
  • +29 more
PROMISES
FULFILLED
100 /100
IRRITANCY
HIGH
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Out of stock £42.00
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Formula review

See a mistake?
Promise
What does the product description say?
"The ultra-gentle cleanser washes away make up, sunscreen and daily dirt to leave skin feeling softer than a cartoon cloud."
Cultbeauty
WIMJ summary

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (carbomer, ceteareth-20, cetearyl alcohol, cetearyl glucoside, glyceryl citrate/lactate/linoleate/oleate, glyceryl stearate, palmitic acid, peg-100 stearate, peg-150 distearate, peg/ppg-20/15 dimethicone, polyglyceryl-3 methylglucose distearate, polysorbate 20, polysorbate 60, sorbitan isostearate, steareth-20) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinyl retinoate. This ingredient is used for treating acne and can have a noticeable effect.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinyl retinoate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
does not meet threshold

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5.6% - 6.9%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
4% - 4.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.9% - 3.6%
Helps soften the upper layer of the skin
2.2% - 2.7%
Helps soften the upper layer of the skin and improve the product consistency
1.8% - 2.2%
Used to improve the product consistency and soften the upper layer of the skin
1.5% - 1.9%
Helps to soften the upper layer of the skin
1.2% - 1.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1% - 1.2%
Helps oil and water mix togehter and creates a nice product texture
0.7% - 1.05%
Helps water and oil mix together
0.45% - 0.7%
Helps soften the upper layer of the skin
0.35% - 0.65%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.6%
Used to create a nice product consistency while softening the upper layer of the skin
0.25% - 0.5%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.2% - 0.35%
Used to stabilize product formulations and create a nice product texture
0.2% - 0.35%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.2% - 0.4%
An emollient that is naturally present in skin and helps soften it
0.2% - 0.35%
Helps oil and water mix together and works as an emollient
0.25% - 0.4%
Used to thicken the product's texture
0.2% - 0.4%
Helps oil and water mix together
0.1% - 0.2%
0.1% - 0.2%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.05% - 0.05%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.01% - 0.05%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.1% - 0.15%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.1% - 0.15%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.05% - 0.05%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.05% - 0.05%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.05% - 0.1%
An emollient that helps create a nice silky finish on the skin
0.05% - 0.15%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.05% - 0.05%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.1% - 0.15%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.05% - 0.1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.05% - 0.1%
Helps create a gel-like product texture. Can be used in gentle cleansing formulations
0.05% - 0.05%
Helps oil and water mix together
0.05% - 0.1%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.01% - 0.05%
A type of lipids naturally present in skin. They can be converted to ceramides in skin
0.05% - 0.1%
Used to create a nice product texture
0.05% - 0.1%
Helps soften the upper layer of the skin and create a more even product formulation
0.01% - 0.05%
Helps oil and water mix together
0.05% - 0.1%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.1% - 0.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.01% - 0.05%
Helps oil and water mix together
0.05% - 0.1%
Helps oil and water mix together
0.1% - 0.2%
Is claimed to be able to brighten skin tone by removing some blood-related pigmented compounds in skin (hemoglobin and related elements) but solid research is missing. Can be irritating
0.01% - 0.05%
Might be helpful in reducing fine lines and wrinkles, as well as lightening the skin, but solid evidence is missing. Could somewhat help in reducing the darkness of the under-eye area. Helps to neutralise free radicals in skin
0.05% - 0.05%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.05% - 0.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.05% - 0.15%
Helps oil and water mix together
0.1% - 0.15%
0.05% - 0.1%
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
0.05% - 0.1%
0.05% - 0.1%
Helps attract water to the upper layer of the skin and improves the product texture
0.05% - 0.1%
Helps to soften the upper layer of the skin and create a nice product texture
0.05% - 0.1%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.1% - 0.2%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.05% - 0.1%
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
0.15% - 0.3%
A "hybrid" of retinol and retinoic acid. It is more stable than retinol and is likely to be more effective based on the early research data available. Is as irritating as retinol
0.05% - 0.1%
Used as an abrasive ingredient for physical (mechanical) exfoliation
0.15% - 0.3%
A plant oil that can help soften the upper layer of the skin
0.1% - 0.2%
0.1% - 0.2%
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
0.1% - 0.2%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.05% - 0.1%
0.1% - 0.15%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.05% - 0.1%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.1% - 0.2%
0.1% - 0.2%
0.15% - 0.25%
Helps oil and water mix together. Has some emollient properties
0.2% - 0.35%
0.15% - 0.3%
An emollient that helps soften the skin
0.2% - 0.35%
An essential oil that can be irritating. Has some anti-bacterial properties
0.15% - 0.25%
Helps soften the upper layer of the skin and create a nice product consistency
0.2% - 0.35%
Used as a fragrance. Can be irritating
0.15% - 0.3%
Plant oil that can have healing and anti-inflammatory properties. It contains volatile compouunds that are potential allergens and can be irritating
0.15% - 0.25%
A preservative
0.15% - 0.25%
Helps water and oil in the product mix well together and improves product texture
0.15% - 0.3%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.15% - 0.3%
0.15% - 0.3%
Helps adjust pH in products
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.25%
A preservative
0.15% - 0.25%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.3%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.15% - 0.25%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.15% - 0.3%
Used as a fragrance. Can be irritating
0.15% - 0.25%
0.15% - 0.25%
Used as a fragrance. Can be irritating
0.15% - 0.3%
An essentil oil from orange peel. Potential allergen and can be irritating
0.2% - 0.35%
Used as a fragrance
0.2% - 0.35%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.15% - 0.25%
A preservative
0.15% - 0.3%
0.15% - 0.3%
Stabilizes the product formulation
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
Helps preserve products and creates a nice product texture
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.15%
A fragrance. Can be irritating
0.1% - 0.15%
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