It Cosmetics Confidence in a Gel Lotion Moisturizer

Based on the ingredient list, "It Cosmetics - Confidence in a Gel Lotion Moisturizer" can work well for skin moisturization. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Glycerin, sodium hyaluronate, soluble collagen, glucose and propylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Caprooyl phytosphingosine, ceramide eop, ceramide np, ceramide ns and cholesterol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

• Another benefit is that this moisturizer contain ceramides (caprooyl sphingosine 0.15% - 0.25%, caprooyl phytosphingosine 0.20% - 0.35%, ceramide eos 0.15% - 0.25%, ceramide eop 0.20% - 0.40%, ceramide ap 0.20% - 0.35%, ceramide ns 0.25% - 0.45% and ceramide np 0.25% - 0.50%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
• We like that this moisturizer contains peptides (dipeptide diaminobutyroyl benzylamide diacetate 0.25% - 0.45%). There are many different kind of Peptides and they are naturally present in our skin. They all are a combination of aminoacids. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The science is still not settled on how effective Peptides are in skincare, but it is very likely that they have a benefit. Peptides might help restore the skin barrier and fight the signs of aging. At the very least, Peptides work as humectants: they attract water to the upper layer of the skin and improve its hydration.
• Adenosine 0.30% - 0.55%. It is a chemical present inside our skin cells. A clinical trial confirmed that topical application of Adenosine in a low concentration can reduce dynamic wrinkles (these are the wrinkles that appear with age in a places where our mimic is the most active, for example, in the corners of the eyes or on the forehead).

Irritation risk

This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.

Price

The product retails for 72.99CA$ in Canada and from 24.50$ up to 49.00$ in the United States.

For a detailed price comparison: click here.