


"It Cosmetics - Confidence In A Gel Lotion" is a well-rounded moisturizing product. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. It Cosmetics - Confidence In A Gel Lotion ticks this box. Glycerin, sodium hyaluronate, soluble collagen and glucose in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (caprooyl phytosphingosine, ceramide eop, ceramide np, ceramide ns and cholesterol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
The product retails from 51.00A$ up to 68.47A$ in Australia, from 9.60$ up to 45.00$ in the United States, from 8.80£ up to 41.83£ in the United Kingdom, for 50.00CA$ in Canada, for 250.00HK$ in Hong Kong and for 58.00NZ$ in New Zealand.
For a detailed price comparison: click here.