Works for
MoisturizingNiacinamide, Glycerin + 7 moreWorks well
“- Hyaluronic Acid: Intensely hydrates to visibly plump skin and lock in long-lasting moisture.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
Evens skin tone3-o-ethyl ascorbic acid, Niacinamide + 3 moreWorks well
“Powered by a 15% Vitamin C Complex - featuring breakthrough Gold-stabilized pure L-Ascorbic Acid and 3-O-ethyl ascorbic acid - it targets dullness, acne marks, sun spots, and hyperpigmentation in one simple step.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: glutathione, niacinamide
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: 3-o-ethyl ascorbic acid, ferulic acid.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Anti-agingSide benefit the brand mentions · Niacinamide, Ferulic acid + 2 moreWorks well
“AM SUNRISE GLOW SERUM 15% VITAMIN C 16 reviews VITAMIN C. Brightens and repairs visible impacts of environmental stressors, aiding in balanced, rejuvenated skin.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: ferulic acid.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Anti-blemishSide benefit the brand mentions · NiacinamideWorks well
“Relieves redness and hydrates, while helping to reduce the size of enlarged pores.”
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Anti-oxidationSide benefit · 3-o-ethyl ascorbic acid, Ferulic acid + 5 moreWorks well
This product contains antioxidants (ferulic acid, glutathione) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredients - 3-o-ethyl ascorbic acid also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.
Can it cause trouble?
Irritancy1 strong irritant: Withania somnifera root extractMedium risk
ComedogenicClean of flagged comedogenic ingredientsNone flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Water~45–55%
3-o-ethyl ascorbic acid~7.7–9.4%
- Irritation risk
- High
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
More about 3-o-ethyl ascorbic acidPropanediol~4.1–5%
- Irritation risk
- Low
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolNiacinamide~3.1–3.8%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamidePolyglyceryl-6 caprylate~2.2–2.7%
- Irritation risk
- Medium
Helps oil and water mix together
More about Polyglyceryl-6 caprylateGlycerin~1.9–2.4%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinPolyglyceryl-4 caprate~1.6–1.9%
Polyglyceryl-10 laurate~1.3–1.6%
- Irritation risk
- Medium
Helps water and oil mix together
More about Polyglyceryl-10 laurateTocopheryl acetate~1–1.3%
- Irritation risk
- Medium
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateHydroxyacetophenone~0.8–1.15%
Bisabolol~0.55–0.85%
- Irritation risk
- Low
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
More about BisabololFerulic acid~0.5–0.75%
- Irritation risk
- Low
A potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%
More about Ferulic acidAscorbic acid~0.45–0.7%
- Irritation risk
- High
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
More about Ascorbic acidGlutathione~0.4–0.65%
- Irritation risk
- Medium
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
More about GlutathioneCi 77480~0.35–0.65%
- Irritation risk
- Low
Polyglyceryl-10 myristate~0.35–0.65%
- Irritation risk
- Low
Xanthan gum~0.35–0.6%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumCaprylyl glycol~0.3–0.6%
- Irritation risk
- Medium
Helps preserve products and creates a nice product texture
More about Caprylyl glycolSclerotium gum~0.3–0.5%
- Irritation risk
- Low
Used to create gel-like formulas and stabilize emulsions
More about Sclerotium gumWithania somnifera root extract~0.25–0.45%
- Irritation risk
- High
Curcuma longa root extract~0.2–0.4%
- Irritation risk
- High
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
More about Curcuma longa root extractLecithin~0.25–0.5%
- Irritation risk
- Low
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
More about LecithinPullulan~0.2–0.4%
- Irritation risk
- High
Creates a thin drying film on the skin resulting in a short-term tightening effect
More about PullulanPentylene glycol~0.25–0.45%
- Irritation risk
- Medium
Used to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolSorbitol~0.2–0.35%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin and improves the product texture
More about SorbitolScenedesmus rubescens extract~0.2–0.35%
- Irritation risk
- Medium
A micro-algae extract that might help attract water to the upper layer of the skin, support its barrier function, amd might help neutralize free radicals, but evidence of effectiveness in skin is lacking
More about Scenedesmus rubescens extract1,2-hexanediol~0.1–0.2%
Silica~0.25–0.45%
Phenoxyethanol~0.1–0.2%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolBiosaccharide gum-4~0.1–0.15%
Sodium hyaluronate~0.05–0.1%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateCitric acid~0.01–0.05%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidIngredient list view
Water, 3-o-ethyl ascorbic acid, Propanediol, Niacinamide, Polyglyceryl-6 caprylate, Glycerin, Polyglyceryl-4 caprate, Polyglyceryl-10 laurate, Tocopheryl acetate, Hydroxyacetophenone, Bisabolol, Ferulic acid, Ascorbic acid, Glutathione, Ci 77480, Polyglyceryl-10 myristate, Xanthan gum, Caprylyl glycol, Sclerotium gum, Withania somnifera root extract, Curcuma longa root extract, Lecithin, Pullulan, Pentylene glycol, Sorbitol, Scenedesmus rubescens extract, 1,2-hexanediol, Silica, Phenoxyethanol, Biosaccharide gum-4, Sodium hyaluronate, Citric acid
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| indē wildAM Sunrise Glow SerumYOUR PRODUCT | By WishtrendPure Vitamin C 15% with Ferulic Acid | BiobareVitamin C, B, E & Ferulic Serum | Standard BeautyPigmentation Buster Serum: Vitamin C, Alpha Arbutin & Ferulic Acid | |
|---|---|---|---|---|
| Match | — | 82% | 79% | 79% |
| Price | $39.00 | $28.27−$10.73 | — | — |
| Shared key ingredients | — | 4 of 10 | 4 of 10 | 2 of 10 |
| Key difference | — | Diglycerin | Panthenol | Alpha-Arbutin |
| Irritancy | Medium | Low | Medium | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Biopelle Emepelle SerumNoreva Iklen+ [Pure-C-Reverse] Regenerating & Perfecting Booster Serum
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.
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