TIA'M Vitamin C24 Surprise Serum

TIA'M Vitamin C24 Surprise Serum

Efficacy100/100IrritancyLow·0% recommend (1 review)

Works for

Evens skin tone
Ascorbic acid, 3-o-ethyl ascorbic acid + 3 more
Works well
What the product description says
“A powerful skin-brightening serum with a high content of pure Vitamin C to improve pigmentation.”
Source: Lila Beauty

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: ascorbic acid.

In addition, this product contains glutathione. This ingredient (ingredients) might help reduce hyperpigmentation, but the effect, if any, is likely to be small.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: 3-o-ethyl ascorbic acid, ferulic acid, madecassoside.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ascorbic acidHeroEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~6–9%
3-o-ethyl ascorbic acidKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~4.9–7.3%
GlutathioneKey activeEffect: HighA peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin~0.6–1.35%
Ferulic acidKey activeEffect: MediumA potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%~0.45–1.1%
MadecassosideEffect: LowAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations~0.95–1.45%
Anti-oxidation
Side benefit · Ascorbic acid, 3-o-ethyl ascorbic acid + 5 more
Works well

This product contains antioxidants (ascorbic acid, ferulic acid, glutathione, madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - 3-o-ethyl ascorbic acid, pyridoxine also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ascorbic acidHeroEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~6–9%
3-o-ethyl ascorbic acidKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~4.9–7.3%
MadecassosideKey activeEffect: HighAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations~0.95–1.45%
GlutathioneKey activeEffect: HighA peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin~0.6–1.35%
Ferulic acidKey activeEffect: HighA potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%~0.45–1.1%
PyridoxineKey activeEffect: MediumMight help neutralize free radicals in skin, but evidence of effectiveness in skin is lacking. It might be irritating~0.2–0.75%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.25%
Moisturizing
Side benefit · Madecassoside, Glycerin + 7 more
Works well

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, inositol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside

MadecassosideHeroEffect: HighAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations~0.95–1.45%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.3–4.9%
CarnitineKey activeEffect: Medium~1–1.5%
GlutathioneKey activeEffect: HighA peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin~0.6–1.35%
InositolKey active· HumectantEffect: High~0.1–0.35%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~2.2–3.3%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~1.5–2.3%
BiotinEffect: LowMight have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect~0.15–0.6%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.25%
Anti-aging
Side benefit the brand mentions · Ascorbic acid, Madecassoside + 4 more
Works well
What the product description says
“Tiam Vitamin C24 Surprise Serum improves skin brightness while restoring skin elasticity.”
Source: Lila Beauty

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains ascorbic acid.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: ferulic acid, folic acid, madecassoside.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ascorbic acidHeroEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~6–9%
MadecassosideKey activeEffect: MediumAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations~0.95–1.45%
Ferulic acidKey activeEffect: MediumA potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%~0.45–1.1%
Folic acidKey activeEffect: MediumCan help stimulate collagen production in skin. While available studies are promising, more research is needed to confirm the efficacy in skin~0.1–0.3%
3-o-ethyl ascorbic acidEffect: LowA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~4.9–7.3%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.25%

Can it cause trouble?

Irritancy
7 flagged ingredients
Low risk
We flag 7 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Ascorbic acidThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of agingHigh~6–9%est.
3-o-ethyl ascorbic acidA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsHigh~4.9–7.3%est.
PyridoxineMight help neutralize free radicals in skin, but evidence of effectiveness in skin is lacking. It might be irritatingHigh~0.2–0.75%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~2.2–3.3%est.
Potassium hydroxideUsed to adjust the pH level of productsMedium~1.2–1.8%est.
MadecassosideAn antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulationsMedium~0.95–1.45%est.
GlutathioneA peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skinMedium~0.6–1.35%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

User reviews

Would you recommend?
0%·yes

0 of 1 community members would buy it again.

0% would100% wouldn't
  • Ranita· Jul 2024Doesn't recommend

    Got pretty bad headaches using this serum.

    Update: Let me clarify, I was literally out of commission for about a week with migraines before I identified that it was the culprit. Couldn't go to work after applying it in the morning. I don't know what was in this serum that affected me so badly but I do not recommend purchasing to anyone.

What reviewers noticed
Marker shows the average response

Ingredients

Filter by role to see what each ingredient is doing.

Propanediol~22–34%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Ascorbic acid~6–9%
Hero · Anti-aging, Anti-oxidation, Evens skin toneIrritant · high
Irritation risk
High
Works for
Evens skin toneAnti-agingAnti-oxidation

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

More about Ascorbic acid
3-o-ethyl ascorbic acid~4.9–7.3%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-oxidationEvens skin toneAnti-aging

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about 3-o-ethyl ascorbic acid
Glycerin~3.3–4.9%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Dipropylene glycol~2.4–3.7%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Pentylene glycol~2.2–3.3%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Butylene glycol~1.5–2.3%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Potassium hydroxide~1.2–1.8%
Irritant · medium
Irritation risk
Medium

Used to adjust the pH level of products

More about Potassium hydroxide
Madecassoside~0.95–1.45%
Hero · MoisturizingIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationMoisturizingAnti-agingEvens skin tone

An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations

More about Madecassoside
Glutathione~0.6–1.35%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin toneMoisturizing

A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin

More about Glutathione
Ferulic acid~0.45–1.1%
Key active
Irritation risk
Low
Works for
Anti-oxidationEvens skin toneAnti-inflammatoryAnti-aging

A potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%

More about Ferulic acid
Carnitine~1–1.5%
Key active
Irritation risk
Low
Works for
CleansingMattifyingMoisturizingAnti-blemish
More about Carnitine
Pyridoxine~0.2–0.75%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-oxidation

Might help neutralize free radicals in skin, but evidence of effectiveness in skin is lacking. It might be irritating

More about Pyridoxine
Biotin~0.15–0.6%
Formula
Irritation risk
Low
Works for
Moisturizing

Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect

More about Biotin
Inositol~0.1–0.35%
Key active
Irritation risk
Low
Works for
Moisturizing
More about Inositol
Folic acid~0.1–0.3%
Key active
Irritation risk
Low
Works for
Anti-aging

Can help stimulate collagen production in skin. While available studies are promising, more research is needed to confirm the efficacy in skin

More about Folic acid
Tocopherol~0.05–0.25%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Ingredient list view

Propanediol, Ascorbic acid, 3-o-ethyl ascorbic acid, Glycerin, Dipropylene glycol, Pentylene glycol, Butylene glycol, Potassium hydroxide, Madecassoside, Glutathione, Ferulic acid, Carnitine, Pyridoxine, Biotin, Inositol, Folic acid, Tocopherol

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🇦🇺 Lila Beauty (AU)30 ml
≈ $15.82 Out of stock
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
TIA'MVitamin C24 Surprise SerumYOUR PRODUCTPaula's choiceC15 Brightening Super BoosterFig. 1Vitamin C 15% Refillable Treatment Serum to Brighten and SmoothDermaticaVitamin C 15%: Fresh Batch Ascorbic Acid
Match—77%75%74%
Price—$59.00$38.00$20.75
Shared key ingredients—3 of 103 of 103 of 10
Key difference—BisabololLinoleic AcidPanthenol
Irritancy Low Low Low Low
Drying alcohol————
View product Shop Shop Shop

More alternatives: Bliss Pro Brightening SerumK-SECRET Real Vita C Secret Ampoule

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Product summary

"TIA'M - Buy Tiam Vitamin C24 Surprise Serum Australia - Korean Skin Care and Cosmetics" is effective for: Anti-aging, Evens skin tone and Moisturizing

Ingredient callouts

  • This product also contains Vitamin C (Ascorbic Acid) 5.90% - 8.80% It can be helpful in stimulating collagen production, neutralizing free radicals in skin and improving pigmentation marks. We recommend to use up this product quickly after opening: Ascorbic Acid degrades fast when it gets in contact with air and light. The moment the product turns orange, it is a sign that a significant share of the vitamin C in it is no longer effective.
  • Actives derived from an extract of the Centella Asiatica plant (also known as Gotu Kola) - madecassoside 1.00% - 1.50% The Centella Asiatica Actives, even in low concentration, can help reduce inflammation in skin, strengthen the skin barrier and reduce photodamage. They can also help to decrease scarring.
  • Humectants (inositol 0.10% - 0.35% and glycerin 4.40% - 6.60%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails for 22.95A$ in Australia.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 19 studies and safety reviews.

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TIA'M Vitamin C24 Surprise Serum
TIA'MVitamin C24 Surprise Serum

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As an Amazon Associate, WIMJ earns from qualifying purchases.