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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This daily moisturizer has a fresh, clean scent and provides long lasting moisture for skin that looks and feels noticeably healthier."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed collagen.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, hydrolyzed collagen.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: petrolatum

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
3.7% - 5.6%
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
2.8% - 4.2%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
2.1% - 3.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.4% - 2.1%
An emollient that helps soften the skin
1.3% - 2%
1% - 1.5%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.9% - 1.35%
Helps oil and water mix together
0.5% - 1.15%
Helps oil and water mix together
0.5% - 1.1%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.35% - 0.85%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.35% - 0.8%
Helps oil and water mix together
0.35% - 0.8%
0.3% - 0.75%
Helps attract water to the upper layer of the skin and soften it
0.3% - 0.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.75%
A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high
0.15% - 0.65%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.15% - 0.7%
0.15% - 0.6%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.1% - 0.4%
Helps soften the upper layer of the skin
0.1% - 0.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.15% - 0.55%
Help to stabilize the product formulation
0.1% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.25%
Used to adjust the pH level of products
0.1% - 0.3%
A preservative. Works by releasing formaldehyde. Can be irritating
0.05% - 0.2%
A preservative
0.05% - 0.2%

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Price
WIMJ similarity score
65%
62%
55%
53%
53%
52%
52%
52%
51%
51%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources